Longitude 77 Collector's Edition Debuts at Cannes, in an Exceptional Packaging Paying Homage to It's Indian Heritage, Designed by Paresh Maity

Business Upturn

23-05-2025

India: Seagram's Longitude 77 named after the line of longitude that passes through the length of India from North to South at 77° East, pays homage to the country's diversity, historical craftsmanship and breathtaking landscape. Crafted in small batches, it encapsulates the essence of India's diverse terroir and indigenous ingredients.
Longitude 77 Collector's Edition was unveiled at the official India Pavilion in an exclusive event where the centerpiece of this unveiling was the exceptional packaging designed by one of India's most celebrated artists, Paresh Maity. Each pack showcased Mr. Maity's artistic interpretation of India's Longitude 77 – from North to South.
Its grand debut at the prestigious Cannes Film Festival embodies its vision of taking the finest of India to the world, celebrating India's artistic prowess, unparalleled craftsmanship and exceptional whisky-making tradition.
'This collaboration is about capturing India's soul through art and craftsmanship, ' said Mr. Paresh Maity. 'Longitude 77, The meridian that inspired this creation symbolizes the finest of what India has to offer the world, blending tradition with modernity.'
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, 'Longitude 77 Collector's Edition embodies our commitment to elevating Indian craftsmanship to global standards while celebrating the richness of our cultural heritage. Its debut at Cannes is more than the unveiling of an exquisite spirit—it is a tribute to India's rich identity, captured with creativity, and timeless elegance.'
The grand unveiling brought together some of India's most influential voices in luxury, art and cinema. Renowned film critic and author Anupama Chopra hosted an exclusive dinner for Bollywood's elite—an evening that became one of the most talked about moments at Cannes.
In a stunning visual moment, art patron and style icon Shalini Passi walked the red carpet in a statement fashion piece, designed by Manish Malhotra, inspired by Maity's art representing India's Longitude 77.
'As someone deeply committed to elevating Indian art on the global stage, I'm thrilled to be part of this groundbreaking collaboration that showcases India's finest creative vision and craftsmanship to the world. Representing the essence of India, Paresh's visualization of India's Longitude 77 on this dress, designed by Manish Malhotra, combines my three passions – India, art and fashion,' said Shalini Passi.
Designer Manish Malhotra said, 'This collaboration with Longitude 77 represents the pinnacle of Indian luxury and creativity. Translating Paresh's visual narrative into wearable art was an inspiring challenge, creating a moment where fashion and art converged to showcase Indian excellence.'
With a limited release of only 650 cases—this rare release is both a collector's treasure and a connoisseur's delight. Following its successful Cannes debut, Longitude 77 Collector's Edition will be available in limited quantities across Haryana and Maharashtra.
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