PRCA Mena launches NextGen Summit 2025
An event designed to become an annual 'confluence of minds' between young PR and communication professionals and industry veterans, this latest offering from PRCA Mena will provide a platform for meaningful conversations, critical thinking, and direct access to industry leaders who are defining the profession's future.
The PRCA Mena NextGen Summit aims to bridge the gap between theory and real-world industry challenges. Through candid discussions, immersive sessions, and networking opportunities, young professionals will gain unfiltered insights into the evolving PR and communication landscape—what's working, what's not, and what's next. This is more than just a conference; it is an opportunity to challenge conventional thinking, develop strategic skills and foster the kind of professional connections that drive real industry impact.
The summit will feature a carefully curated lineup of speakers, from agency heads and in-house leaders to academics, university students and the media, all coming together to tackle pressing issues shaping the future of PR and communication regionally and globally. Expect no-nonsense conversations, practical takeaways and a forum where the next generation can ask those hard-hitting questions that often go unasked.
Conrad Egbert, Head of PRCA Mena said:
'The PR and communications industry is evolving rapidly, and the next generation of professionals will play a crucial role in shaping its future. The PRCA Mena NextGen Summit is a space for real conversations, learning and collaboration — minus the fluff. Our goal is to equip young professionals with the practical skills needed in these times, up-to-date knowledge of their work and the confidence to thrive in an industry that is constantly evolving. We look forward to welcoming ambitious minds who are ready to make their mark in the region.'
PRCA Interim CEO, Sarah Waddington CBE, said:
'The PR and communication industry thrives on fresh perspectives, and it's critical that we create spaces where young professionals can challenge industry norms, engage directly with senior leaders, and develop the strategic thinking needed to push our profession forward. The PRCA Mena NextGen Summit isn't just another industry event—it's a necessary step toward ensuring the future of PR is shaped by those who will lead it. This initiative reflects PRCA Mena's commitment to fostering real talent and meaningful conversations in a way that will leave a lasting impact.'
About PRCA Mena
PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
07-07-2025
- Zawya
KROHNE named one of the Top 25 Corporate Communications Teams in MENA by Reputation Today and PRCA MENA
Dubai, UAE – KROHNE, the global leader in industrial process instrumentation, has been named one of the Top 25 Corporate Communications Teams in the Middle East and North Africa, as recognized by Reputation Today in partnership with PRCA MENA and powered by Kaizen. This prestigious annual list has been running for 10 years in India and now launching a dedicated accolade for the Middle East and North Africa region. It aims to showcase in-house communications teams that demonstrate exceptional performance in corporate storytelling, stakeholder engagement, strategic alignment, and brand impact. The 2025 cohort features prominent industrial and multinational brands, including ABB, ADNOC, DP World, Emirates, Etihad, McKinsey, Mubadala and Roshn Group, showcasing the breadth and calibre of communications leadership across the region. A Milestone for KROHNE's Middle East Team KROHNE's inclusion reflects its focus on clear, credible, and consistent communications in support of its purpose: enabling smarter, more sustainable industrial operations. In a competitive and rapidly transforming industrial landscape, the KROHNE communications team has played a vital role in positioning the brand at the intersection of innovation, precise measurement, and sustainability. Quotes: 'Being recognised alongside global industrial giants is a proud moment for our team—and for our customers and partners who trust in our brand. Communications today must be rooted in truth, purpose, and impact, and this award reflects our commitment to those principles.' — Jay Gadhavi, General Manager, KROHNE Middle East 'Our approach is simple but effective: we measure what matters and communicate it clearly. Whether it's digitalisation in oil & gas, water stewardship, clean hydrogen or carbon capture—we tell the story through data, people, and purpose. This award honours that discipline and creativity.' — Jonathan Ashton, Head of Marketing & Communications, KROHNE Middle East and Africa Recognition Across the Region The Reputation Today / PRCA MENA recognition is awarded following a rigorous evaluation of strategy, execution, innovation, and results. KROHNE stood out for its integrated campaigns supporting key industry events like ADIPEC, World Utilities Congress, and Global Water Expo, as well as its pioneering approach to executive profiling, digital content, and internal engagement. ABOUT KROHNE The KROHNE Group is a global manufacturer and provider of process instrumentation, measurement solutions and services in many industries. Founded in 1921 and headquartered in Duisburg, Germany, we offer local contacts for instrumentation projects of any size in over 100 countries. KROHNE stands for innovation and highest product quality as one of the market leaders in the process industry. KROHNE, as a family-owned century-old entity, has a vested interest in empowering our customers in a just transition towards net zero and is proud to be AHK's (German Emirati Joint Council for Industry and Commerce) Sustainability Series partner, a member of the United Nations Global Compact UAE chapter and a member of IRENA's Alliance for Industry Decarbonisation. KROHNE is also ECOVADIS Silver Certified. KROHNE is an independent family-owned business, fully owned by the Rademacher-Dubbick family. KROHNE ensures they put people and planet before profits through highly engineered industrial measurement technology that make sustainable business decisions easier.
Zawya
01-07-2025
- Zawya
PRCA Mena Awards 2025 opens for entries
Dubai, UAE: PRCA Mena – the regional arm of the world's largest PR body – has officially opened entries for the PRCA Mena Awards 2025. Widely regarded as the benchmark for excellence in public relations across the region, the awards spotlight the region's most impactful, creative and results-driven work across consultancy, in-house, individual and student-led efforts. The 2025 edition features 40 award categories, up from 26 last year — with new additions such as Artificial Intelligence, Mental Health Champion, Real Estate and Inclusion reflecting the industry's growing range and depth. Conrad Egbert, Head of PRCA Mena, said: 'We've seen the role of communications evolve dramatically and this year's categories reflect that shift. These awards are about more than recognition; they're an opportunity to take stock of the work that truly moved the needle whether quietly or boldly across the region.' Sarah Waddington CBE, Interim CEO of PRCA, added: 'The PRCA Mena Awards set a powerful benchmark for the industry and offer a timely reminder of the role communications plays in driving meaningful change. I encourage agencies, in-house teams, and individuals alike to put their best work forward and be part of the region's growing legacy of excellence.' Key Dates: Early Bird Deadline: 18 July 2025 Final Deadline: 11 August 2025 Finalists Announced: 15 September 2025 Entries will be judged by an independent panel of industry experts. PRCA Mena members are eligible for discounted entry rates. About PRCA Mena PRCA Mena is the regional arm of the world's largest public relations and communications association (PRCA). It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
Zawya
26-06-2025
- Zawya
RCA Mena announces Agenda for Annual Conference 2025
PRCA Mena – the regional arm of the world's largest professional body for PR and communications – has announced the agenda for its flagship Annual Conference 2025, taking place on Thursday, 11 September in Dubai. The full-day event will run from 9:00 AM to 5:30 PM, followed by an exclusive members-only sundowner. The programme is structured around four key content streams — Industry & Influence, Innovation & Impact, Reputation & Responsibility and NextGen's Shifting Perspectives. Sessions will unpack everything from AI's evolving role in PR and emotional intelligence in leadership, to mental wellbeing, pitch fatigue, client-agency boundaries, purpose-washing, Gen Z-led change and brand resilience. Attendees will also hear the launch of three major publications: PRCA Mena Mental Health Report 2025, Pitch Forward Report 2025 and the AI in PR Report 2025 alongside a featured spotlight on the winners of the PRCA Mena Young Lions PR Competition. Conrad Egbert, Head of PRCA Mena, said: 'This agenda was built to reflect the actual conversations taking place inside agencies, client teams, and newsrooms across the region. It's about relevance over rhetoric—unpacking where we're going as an industry, and where we might be getting in our own way.' Early bird discounts on tickets end on 24 July at 5:00 PM GST. About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
