Lenovo unveils TruScale DaaS for sustainability, cost savings
The newly introduced service seeks to combine circular IT practices with sustainability tracking and asset management within a single modular solution. TruScale DaaS for Sustainability integrates Lenovo's data-driven infrastructure with a comprehensive set of sustainability-focused services, aiming to extend device life, reduce costs, and offset lifecycle emissions without introducing unnecessary complexity for enterprise IT leaders.
Integrated sustainability tools
Among its key features, the platform includes Lenovo's Carbon Impact Portal, providing real-time emissions, energy, and packaging data at the device level to support Environmental, Social and Governance (ESG) reporting. In addition, enterprises can access certified refurbished devices, CO2 offset services, and asset recovery solutions to maximise circularity and value at every stage of the device lifecycle.
According to Lenovo, the modular nature of the service means that organisations can adopt the parts that best fit their requirements – from sourcing fewer devices to extending device life and implementing verified emissions offsets. The company states that over 1 million devices have already been responsibly retired through its asset recovery experience spanning more than 15 years.
Cost and carbon efficiencies
Analysis of previous deployments indicates that organisations using TruScale DaaS for Sustainability have achieved reductions of up to 35% in device-related IT costs. The service removes the need for upfront capital expenditure and simplifies procurement cycles, an aspect underlined by research from Capgemini which found that 62% of organisations invest in sustainability measures for the associated cost benefits.
John Stamer, Vice President and General Manager, Global Product Services at Lenovo, commented on the development: "Enterprises are rethinking how they manage IT – not just for performance, but for purpose. TruScale DaaS for Sustainability reflects our vision for the future of IT: circular by default, intelligent by design, and accountable by outcome. It's a smarter, more resilient way to deliver value across the enterprise."
Lenovo has stated that its commercial laptops and desktops are 100% ENERGY STAR certified, with monitors at 98% compliance, aiming to reinforce efficiency at the device level. The company reports that DaaS adopters have noted a 20% reduction in total cost of ownership, with maintenance savings ranging from 10% to 40%.
Coventry University Group results
Coventry University Group has adopted TruScale DaaS for Sustainability to refresh its IT estate, resulting in the offset of 223 tons of CO2 through Lenovo's CO2 Offset Services. The university further reports operational gains, including saving 40 hours per week in IT labour and improvements in global device delivery and support across its faculty networks.
Ian Dunn, Provost at Coventry University Group, described the impact as follows: "Lenovo TruScale gives us the scalability and flexibility we need to manage our technology estate efficiently and meet our carbon reduction goals. It's taken pressure off our internal teams, allowing us to focus more on delivering outstanding student experiences."
Device lifecycle and AI guidance
TruScale DaaS for Sustainability is structured to address all stages of the device lifecycle, from advising on strategy and implementation through to support, management, retirement and device refresh. Lenovo highlights the use of artificial intelligence-driven tools, such as its Intelligent Sustainability Solutions Advisor (LISSA) and Care of OneTM, to support sustainable refresh practices and enhance the end-user experience.
Rakshit Ghura, Vice President and General Manager, Digital Workplace Solutions at Lenovo, says demand is growing for services that combine environmental and business outcomes: "Sustainable IT should drive value, not complexity. CIOs are increasingly tasked with delivering business performance and sustainability progress in parallel. Lenovo TruScale DaaS for Sustainability meets this demand with data-driven, circular IT that helps simplify decision-making and unlock ROI from day one."
Lenovo substantiates its approach with references to McKinsey analysis suggesting up to 60% of end-user device emissions can be reduced by enterprises through sourcing fewer devices per user and extending product lifespans. The model is intended to give IT leaders a pathway to integrate measurable sustainability performance with operational efficiency and financial performance across their device estates.
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