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Lids by LV? Louis Vuitton branches into beauty products, taps make-up star Pat McGrath

Lids by LV? Louis Vuitton branches into beauty products, taps make-up star Pat McGrath

Louis Vuitton, the world's biggest fashion label, will begin selling beauty products this autumn.
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It has tapped British make-up artist Pat McGrath to lead creative direction for the new venture, which expands its offer as the industry seeks new avenues of growth to offset a current slump.
The move by
the LVMH-owned label comes as the fashion industry, including LVMH, faces its slowest sales in years, struggling in particular to reignite interest from younger, inflation-weary shoppers.
A number of high-end fashion houses including Hermès, Valentino and Celine, which is also owned by LVMH, have branched out in recent years into make-up, which – even at the high end, where lipsticks can cost over US$50 – is more affordable than fashion handbags that are priced upwards of US$1,000.
Lipsticks from Pat McGrath Labs. Pat McGrath has been tapped to be creative director of Louis Vuitton's beauty venture. Photo: Instagram/patmcgrathlabs
McGrath, whose make-up company Pat McGrath Labs sells concealers in over 30 colour shades, is well-known for her influence in the fashion industry.
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