Pure Storage Enhances Reseller Partner Program - TECHx Media Pure Storage Enhances Reseller Partner Program
The IT landscape is rapidly evolving, with consumption-based models and AI advancements driving the need for modern, scalable, and flexible data storage solutions. Pure Storage's enhanced program equips partners to meet these demands, delivering tailored solutions that grow with customers' needs. The new Reseller Partner Program introduces solution-oriented training designed to address market changes and empower partners. With access to on-demand courses and in-person technical boot camps, partners can increase their expertise, strengthen customer relationships, and drive greater profitability. The program also introduces new incentives and rebates to accelerate customers' transition to the Pure Storage Platform.
Pure Storage is empowering its partners to lead in high-growth markets by focusing on key areas that solve customers' most significant IT challenges. Partners can help customers optimize hybrid cloud environments, unify data to accelerate AI workflows, automate and protect data for modern applications, and ensure cyber resilience through advanced security solutions.
The program also delivers unparalleled earning potential through enhanced rewards and rebates, recognizing the role partners play in delivering transformative solutions. New partner-facing tools, such as Pure Partner Intelligence and Pure Realize™, allow partners to identify growth opportunities, propose tailored solutions, and differentiate themselves in the market. The digital experience is further streamlined with the new Digital Partner Master Services Agreement (DPMSA) process, enabling faster customer upgrades, expansions, and renewals via the Pure1® platform.
'We are deeply committed to driving shared success with our partners, and we're excited to offer an enhanced program that positions them for exponential growth,' said Amy Fowler, General Manager, Commercial at Pure Storage. 'Partners recognize the unmatched value of the Pure Storage Platform in solving customers' data storage challenges and supporting their sustainability goals.'
Kapil Bansal, Senior Vice President of Partner Management & Solutions at SHI International, stated, 'Pure has reimagined its Reseller Partner Program with enhanced tools, smarter incentives, and better alignment to meet growing customer demand. These program improvements will help us deliver more value to our customers and efficiently address their storage needs.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Web Release
an hour ago
- Web Release
Snowflake Drives the Future of Automotive with New AI-Powered Solutions
Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced the continued expansion and significant momentum of its AI Data Cloud for Manufacturing with a focused acceleration of automotive-specific solutions. Since April 2023, Snowflake has seen significant adoption of its platform within the manufacturing sector, including a substantial 416% increase in the development of Data Application and Data Collaboration initiatives, reflecting the growing use of Snowflake to build custom manufacturing solutions and securely share data. Additionally, Snowflake has seen a 185% increase in Analytics deployments as manufacturers leverage the platform for deeper business insights, and a 188% growth in Data Science solutions deployed for advanced predictive modelling and AI applications. Now, Snowflake is further tailoring its AI Data Cloud to meet the unique demands of the automotive industry. This strategic investment reflects the growing demand from global manufacturers, including those in the automotive sector, seeking to accelerate their digital transformation and AI-driven innovation. Global technology and manufacturing companies like Siemens already leverage Snowflake to transform operations across their businesses with AI and advanced analytics, while maintaining strict security and governance standards. The automotive industry is undergoing a fundamental transformation driven by four key trends: connected and software-defined vehicles, autonomous driving, electrification, and advanced manufacturing (Industry 4.0). This evolution generates massive volumes of data across vehicle development, manufacturing, supply chain, and after-sales services. Snowflake's powerful data sharing and AI capabilities, combined with specialized partner solutions, enable the entire auto ecosystem of suppliers, original equipment manufacturers (OEMs), distribution, sales, and service providers to seamlessly collaborate on vehicle development, optimize production processes, and leverage real-time data insights across the entire automotive value chain. Notably, 80% of major automotive OEMs already rely on Snowflake's platform for their data and AI initiatives. Automotive industry leaders, such as CarMax, Cox Automotive, Nissan, Penske Logistics, and more, are already using Snowflake's existing easy, connected, and trusted platform to transform their automotive operations through advanced analytics, real-time connected vehicle insights, and secure data collaboration. 'Modern vehicles are generating unprecedented volumes of data, and automotive companies need AI solutions that are easy to implement, capable of handling massive datasets from across the entire value chain, and trusted for critical decisions,' said Tim Long, Global Head of Manufacturing at Snowflake. 'Snowflake's automotive solutions build on our manufacturing expertise to provide the automotive industry with the foundation they need to integrate data across their operations, scale their connected vehicle initiatives, and accelerate innovation in this rapidly evolving market.' 'The Middle East is witnessing an unprecedented evolution in its automotive sector, with national visions like Saudi Vision 2030 and UAE Centennial 2071 driving heavy investment into electric vehicles, advanced manufacturing, and AI-powered infrastructure,' said Mohamed Zouari, General Manager for the Middle East, Africa, and Turkey at Snowflake. 'As automakers generate massive volumes of data across design, production, and connected vehicle ecosystems, Snowflake empowers them to securely unify and analyse that data at scale. Our platform is built to fuel innovation and operational efficiency across the entire value chain, helping regional players compete globally.' Snowflake leverages a comprehansive partner ecosystem and rich data marketplace, integrating data and connecting silos across the automotive lifecycle. Manufacturers can seamlessly share information across design systems, production environments, connected vehicles, service operations, and warranty systems, providing a holistic view of vehicle performance and customer experience. Snowflake's scalable architecture supports the massive data volumes generated by software-defined and autonomous vehicles, efficiently managing exponential growth through the decoupling of storage and compute. This enables the consolidation of all vehicle data streams into a single platform without compromising accessibility or performance. Snowflake also unlocks new revenue opportunities through data monetisation and enhanced customer experiences by securely sharing data products via the Snowflake Marketplace, while maintaining privacy and compliance. Its AI/ML capabilities democratize access to predictive tools across organisations, accelerating innovation in vehicle design, production quality, and predictive maintenance. Additionally, the platform improves supply chain resilience and operational efficiency by providing real-time visibility across suppliers and logistics partners, enhancing forecasting, reducing excess inventory, and enabling collaborative, data-driven decision-making. Snowflake's expansion into the automotive sector supports the industry's transformation from traditional manufacturers to digital-first mobility companies. Its partner ecosystem—including Accenture, AWS, Deloitte, and EY—delivers automotive-specific solutions that accelerate innovation. Through Snowflake Marketplace, businesses can access third-party data sets covering EV charging stations, dealer insights, consumer behaviour, and vehicle inventory. Partners like Siemens Digital Industries Software, Blue Yonder, DXC Technology and many more are already developing solutions on the platform. These tools enhance software-defined vehicle development, optimise manufacturing processes, and strengthen supply chain visibility. Snowflake equips automotive players with analytics and decision-making capabilities to lead in a data-driven future.
Arabian Post
10 hours ago
- Arabian Post
SSSTC Launches World's First Industrial M.2 SSD Featuring KIOXIA's 8th generation BiCS FLASH™ Technology and PCIe® 5.0 Interface
The SSSTC CA8 Series is the world's first industrial M.2 SSD to combine KIOXIA's 8th-generation BiCS FLASH™ 3D NAND technology with PCIe Gen5 x4 interface, image credit SSSTC. TAIPEI, TAIWAN – Media OutReach Newswire – 19 August 2025 –Solid State Storage Technology Corporation (SSSTC) proudly announces the launch of the SSSTC CA8 Series, the world's first industrial M.2 SSD built with BiCS FLASH™ generation 8 3D flash memory technology and a PCIe® Gen5 x4 interface. Offered in the industry-standard M.2 2280 form factor, the SSSTC CA8 Series is available in 512 GB, 1 TB, 2 TB, and 4 TB capacities. The SSSTC CA8 Series complies with PCIe® 5.0 and NVMe™ 2.0, supporting ultra-high-speed data access with transfer rates up to 32 GT/s per-lane—doubling the throughput of PCIe® 4.0 interface. With SLC caching, the SSSTC CA8 Series achieves sequential read speeds of up to 14,000 MB/s and write speeds up to 12,000 MB/s, along with random performance of up to 2,000K IOPS (read) and 1,600K IOPS (write) — making it one of the fastest industrial SSDs on the market. At its core is KIOXIA's 8th generation BiCS FLASH™ 218-layer 3D TLC NAND Flash Memory with CMOS directly Bonded to Array (CBA) wafer bonding technology , enabling a 20% improvement in write performance, over 10% reduction in read latency, and up to 30% better power consumption. These enhancements make the SSSTC CA8 Series a critical enabler for data-intensive edge computing and high-performance industrial workloads. ADVERTISEMENT Designed for long-term reliability and broad system compatibility, the SSSTC CA8 Series features: • MTBF exceeding 3 million hours • Wide operating temperature range (0 °C to 85 °C) • Supply longevity of 5 to 10 years Its robust durability and consistent performance make it ideal for demanding applications such as AIoT, factory automation, networking, in-vehicle systems, and edge servers—especially those involving Edge AI workloads. To ensure data integrity and system resilience, the CA8 Series includes: • High-performance ECC • Power Loss Notification (PLN) to prevent data corruption during unexpected shutdowns • AES-256 encryption and TCG Opal support for advanced data protection As a subsidiary of KIOXIA, SSSTC is committed to delivering highly stable, high-performance SSD solutions to global enterprise and industrial customers. The SSSTC CA8 Series is scheduled to enter mass production in Q4 2025. For more information, please visit the SSSTC website Hashtag: #SSSTC The issuer is solely responsible for the content of this announcement. About Solid State Storage Technology Corporation (SSSTC) SSSTC, a subsidiary of KIOXIA—one of the world's leading memory solution providers—is dedicated to the development, manufacturing, and sales of solid-state drives (SSDs). By combining its in-house R&D capabilities with KIOXIA's cutting-edge NAND flash technology, SSSTC consistently delivers high-quality, high-reliability industrial-grade and enterprise-grade SSD solutions to customers worldwide. Trademark Notice: -NVMe is a registered or unregistered trademarks of NVM Express, Inc. in the United States and other countries. -PCIe is a registered trademark of PCI-SIG. -Other company names, product names and service names may be trademarks of third-party companies.
Web Release
14 hours ago
- Web Release
SANS report finds humans still the main attack vector as 80% of organizations flag social engineering as their number one risk
SANS report finds humans still the main attack vector as 80% of organizations flag social engineering as their number one risk The latest survey data from SANS Institute, the world's most trusted provider of cybersecurity training, reveals that 80% of organizations rank social engineering as the number one human-related risk—an already formidable threat now supercharged by AI. As attackers use artificial intelligence to craft more convincing and scalable deception tactics, the stakes for human error have never been higher. The data was a key insight from the 10th anniversary edition of SANS Institute's Security Awareness Report®: Embedding a Strong Security Culture. The report is based on SANS's largest survey ever, with feedback from over 2,700 security awareness practitioners from more than 70 countries who shared their unique perspectives to create the most comprehensive and revealing report yet. Lance Spitzner, Technical Director of SANS Workforce Security & Risk Training, highlights the report's significance on its 10th anniversary: 'The launch of the 10th edition of our Security Awareness Report is a major milestone for us and our most ambitious and far-reaching report to date. Designed as a dual-purpose playbook, it empowers security awareness professionals to not only drive organization-wide behavior and culture change but also advance their careers.' Key Findings and Insights · Top human risks: This year's data makes it clear: social engineering remains the top human risk by a wide margin (according to 80% of respondents), with phishing still leading, and smishing and vishing attacks growing in both frequency and sophistication. In a shift from last year's results, incorrect handling of sensitive data has now taken the second spot, followed by weak passwords and poor authentication. These changes reflect the evolving ways in which humans remain the primary attack vector, and why targeted, behavior-focused training continues to be essential. · Program challenges: Lack of time and staffing remain the two biggest challenges limiting industry professionals from building and managing an effective program. The report emphasises the use of tools like Generative AI to help security teams accelerate their impact at a global scale. · Benchmarking and maturity: For the sixth year in a row, the data confirms that larger security awareness teams drive more mature programs. On average, it takes at least 2.8 dedicated FTEs to meaningfully influence behavior—and four or more FTEs to begin shifting organizational culture. But staffing isn't everything. Sustained effort over time matters just as much. The longer your program has been in place, the more likely it is to be improving processes, strengthening partnerships and effectively engaging the workforce to reduce human risk. · Career development: In 2025, the average global annual salary for individuals working in security awareness is $116,091. In terms of geography, North America has the highest average annual salary at $129,961, almost identical to 2024's findings. In Europe, the average annual salary is $93,661. Spitzner concludes: 'This year's findings come against the backdrop of organisations facing rising threats like generative AI, deepfakes and other emerging threats. The report delivers timely, data-driven insights into how security teams are adapting, where gaps remain and which strategies are moving the needle. In a field where human risk is still under-reported, this report shines a spotlight on one of cybersecurity's most urgent challenges.' To read the full report and benchmark your program against industry standards, download the report here.
