How Ramy Youssef and Pam Brady Took ‘Fearless' Swings with ‘#1 Happy Family USA'

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On June 5, the IndieWire Honors Spring 2025 ceremony will celebrate the creators and stars responsible for some of the most impressive and engaging work of this TV season. Curated and selected by IndieWire's editorial team, IndieWire Honors is a celebration of the creators, artisans, and performers behind television well worth toasting. We're showcasing their work with new interviews leading up to the Los Angeles event.
Ramy Youssef and Pam Brady were big fans of each other who had never met — and as soon as they did, they started to work together on a television show. The duo teamed up for A24 and Prime Video's '#1 Happy Family USA,' an animated series about a Muslim family in post-9/11 America that 'has no business being as funny as its first season proves to be.' More episodes are on their way, thanks to a two-season order from the streamer, and Youssef and Brady will receive this year's Spark Award for animation at this season's IndieWire Honors.
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As a millennial stand-up and creator of his own show, Youssef was (of course) influenced by 'South Park,' which he describes as an ''Oh shit' moment' breakthrough about the possibilities of animation and 'the crazy things that you could say when it's just coming out of like little animated children's mouths.' Brady had been impressed by Youssef's work and begged her manager to set up a meeting, just to 'understand how [his] mind worked.' She played it cool when he asked her about working together, while inside she was freaking out.
She wasn't alone. As the show went into pre-production — and production and post-production — Youssef said that at the studio, 'everyone, at every time' was nervous about how it would go ('including right now').
'It's so interesting, because the show is in a lot of ways about fear, but working with Ramy, the creative process was pretty fearless,' Brady told IndieWire. 'It didn't feel like we were being provocative for no reason, just to be provocative. We were just telling the story. We're exploring a 12-year-old boy's mentality at a really tough time, and the fact that it felt true gave us the confidence to push it.'
'In a lot of ways, making an animated show was less daunting than making a live-action show that was not only dealing with things that were sensitive to me, but also using my face and my name and all that stuff,' Youssef said, referencing Hulu's award-winning 'Ramy.' 'To go into something that's like, 'He's just a cartoon' actually felt way more liberating, and felt like let's just fucking throw it at the wall.'
Early on, the show brought Youssef back to his stand-up roots, riffing on a joke with an audience — the writers room — for immediate feedback and finessing. The comprehensive process of animation allowed them to be what Brady calls 'joke maximalists' in terms of fine tuning something for as long as possible.
'In live action, we do so much iterating, but at a certain point you go home with the footage, and that's just what it is,' said Youssef. 'Here, as long as you don't need to move a background, that mouth is yapping and moving. You could have it say whatever the hell you want it to say, pretty much up until the last day.'
Each episode of '#1 Happy Family USA' opens with a cheeky disclaimer. They're rated H for haram, and not intended to serve as cultural representation. It started as just that — a humorous insurance policy for Youssef, whose work is often tasked with speaking for large swathes of the Arab and Muslim community — and grew into a reliable running joke.
'It started from the sincere place, and then became this really funny runner where every episode we list off the things we're not representing,' he said. 'So immediately there's a joke as the episode starts, but then you also kind of know what we're about to satirize, and you go, 'Oh, well, how's that going to happen?''
'#1 Happy Family USA' goes to some pretty surreal places — the code switching, the talking lamb, the musical interludes, and, of course, George W. Bush — but that's not unusual for animation, or indeed for those familiar with Youssef's work. The series grew from the same seed that informed Episode 104 of 'Ramy,' a 9/11 flashback with a strawberry-loving Osama Bin Laden hallucination. Breaking that particular story, Youssef said, showed him that 'there's this whole era here. The best parts of the live-action episode were very surreal, and then I got really inspired by pushing it even further and taking it into something that was animated.'
In the show, Youssef also voices the young Rumi Hussein, and his father Hussein — a deliriously entertaining track that Brady pushed for. 'If I look back, probably my favorite thing about making this show is finding that character of Hussein Hussein. I think he's the heartbeat of the show,' Youssef said.
'There's a depth to the idea that that Ramy as a kid lived through 9/11 as a 12 -year-old, and now he's playing it as a 12-year-old but also seeing the experience through a father's eyes,' said Brady. The show excels because it sees the world through Rumi's eyes, or Hussein's, or sister Mona (Alia Shawkat) or mother Sharia (Salma Hindy).
Consider Rumi's dalliance with illegally downloading music, which puts him on the radar of a not-so-mysterious pen pal known as Curious_George_Bush43! By the end of the season, President George W. Bush arrives at the family's doorstep, masquerading as Rumi's friend while barely concealing his sinister intentions.
'What's so great about getting to know his character through Rumi is that he just gets to be a mischievous adult, who at first is like, 'Hey, I'm your pal,' until the other shoe drops,' said Youssef. 'I think kids have that experience of adults: 'Hey, you're a really good kid. You get to do this, but first you got to do your homework,' or whatever the kid doesn't want to do. But in this case it's the President of the United States, and he wants to implicate this kid in his global fight on terror.'
'We also wanted to make sure we didn't present him in the way that he's just this boob and this puppet, because we all felt pretty clearly that he knew exactly what he was doing,' said Brady. 'We just wanted to show him being a bastard to Rumi, and show this guy is not your friend.'
As for the central family, Brady said, 'The thing that's funny about 'South Park' that people don't talk about that much is it's a story about four best friend boys. At its core, it's very sentimental — not in the bad way, but it's about friendship. That's why you can get crazy, because you buy their relationship. [This show,] at its core, it's showing the the bonds of the family.'
Youssef likes to start broad with his humor and then add layers of specificity. He gives a perfect example: in the show's pilot, there is a crisis over where to bury Rumi's grandfather (Azhar Usman), a crisis which culminate in Uncle Ahmed (Elia) being arrested at the airport on the morning of September 11, 2001.
'You have this family that is so loving they really care where their dead relative is about to be buried, but then there's so much dysfunction that the body has to be stolen,' he explained. 'That is its own can of worms, before you even add on the layer that they're Arab and Muslim and add on what happens at the airport. What would it look like for this family to have a dead body at the airport on 9/11? That is a very wild thread to connect, and is emblematic of the kind of things we try to pull off on the show.'
It's clear that Youssef and Brady take pride in the show, as much as the artist's impulse often leans toward self-criticism. They've also got the second season coming, and were thrilled to draw on a well of ideas that supplied both installments. Brady is happy with with the audience response, and hopeful that a show like this one won't always feel so radical. For Youssef, it's a welcome addition to a diverse body of work.
'I'm finding that this animated show is sitting with different fans in different ways, and that's really cool,' he said. 'There are people who love 'Ramy,' and then there are other people who go, 'Yeah, 'Ramy' was OK, but I really like 'Mo,'' and then there's people who are like, 'Hey, this is my favorite thing you've done.' I find all of that really exciting. You just get to learn more about different things that that can connect in different ways.'
'#1 Happy Family USA' is now streaming on Prime Video.
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