Ekta Kapoor collaborates with Netflix, fans say dhoom tana meets Tudum
Ekta Kapoor's Balaji Telefilms Ltd and Netflix India have announced a long-term creative collaboration. They aim to develop a diverse range of stories across formats and genres. This partnership, announced on Saturday, June 7, will bring fresh stories made especially for online viewers.The shows and films from the collaboration will be rooted in Indian culture and made to connect with audiences in India and across the world.advertisementEkta Kapoor and Netflix India have officially announced their collaboration through an Instagram post that read, 'From India, to the world. Netflix and Ekta Kapoor's Balaji Telefilms are entering a creative collaboration for a new era of Indian stories.' This partnership aims to bring unique Indian content to global audiences. Fans reacted with excitement and humour, one even commented, 'Dhoom Tana meets Tudum,' combining Bollywood flair with Netflix's signature sound.
Ekta Kapoor and Netflix's announcement post on Instagram. (Photo Credit: Instagram/Netflix India)
Ekta Kapoor, a Padma Shri awardee and International Emmy winner, has long been regarded as one of India's most influential storytellers. Known for her iconic television shows and films, Kapoor spoke about the new venture.
Ekta Kapoor's Balaji Telefilms teams up with Netflix. (Photo Credit: Instagram/Netflix)
advertisement'Partnering with Netflix, the world's leading storytelling platform known for its premium content and constant innovation, is a big moment for us. It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience,' she said.This isn't the first time the two powerhouses have worked together. Previous collaborations include critically appreciated titles like 'Kathal', 'Pagglait', 'Jaane Jaan', and 'Dolly Kitty Aur Woh Chamakte Sitare'.With an untitled series already in advanced development, the partnership signals a promising slate of original content designed specifically for the streaming era.Must Watch
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