&w=3840&q=100)
Ruturaj Gaikwad pulls out of Yorkshire deal citing personal reasons
The 28-year-old had agreed to a five-game deal, starting with the match against reigning champions Surrey at Scarborough from July 22.
But Yorkshire confirmed in a statement that Gaikwad would not be available.
Gaikwad was due to debut at North Marine Road on Tuesday against the reigning champions and remain with Yorkshire until the end of the season.
Yorkshire head coach Anthony McGrath said the county are assessing their options regarding a replacement, but there are other things to contend with as well ahead of the 10th round clash.
"Unfortunately Gaikwad's not coming now for personal reasons," said McGrath.
"We're not going to have him for Scarborough or for the rest of the season. So that's disappointing. I can't tell you anything about the reasons why, but we hope that everything's ok. We've literally just found out.
"We're working behind the scenes on what we can do. But it's only two or three days away, so I'm not sure what we can do at the moment. We're working to try and get a possible replacement, but time pressure is the issue. I can't give you anything more than that at the moment." Gaikwad, who captains Chennai Super Kings in the Indian Premier League and Maharashtra in the Ranji Trophy, has played six ODIs and 23 T20s.
But he just played five games in this year's IPL after suffering an elbow injury.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
an hour ago
- Time of India
ETBWS 2025: Cricket advertising drives full funnel impact
For decades, no sport has united audiences quite like cricket. In recent years, however, the way the game is delivered and consumed has transformed, with digital and immersive formats reshaping how audiences engage with the sport. Brands looking to connect with cricket viewers are also evolving, crafting campaigns that drive awareness, consideration, and sales in more innovative ways. At the 7th edition of the Brand World Summit, organised by ETBrandEquity, a panel of marketing leaders explored how India's most-watched sport can be leveraged for full-funnel impact. The panel featured Lakshmi Narayanan B, CMO, CEAT Tyres; Inderpreet Singh, head of marketing, Birla Opus; Bhawna Sikka, CMO, Adidas India; Zameer Kochar, CMO, Angel One; Aniruddha Haldar, senior vice-president and business head, commuters, EV and corporate brand, TVS Motor Company; and Robin Das, founder and CEO, Brandintelle. The power of creativity, particularly in legacy-driven categories such as paints, emerged as a central theme. 'For me, advertising performance hinges on the creative,' stated Singh. 'I've seen it across 23 years of my career, the biggest delta that you get. You can talk about it qualitatively or run market mix modelling; whichever way you do it, it's the creative that makes the final difference much more than efficiency or other parameters.' Birla Opus entered a competitive paints market dominated by 70–80-year-old brands, and Singh noted that differentiation was non-negotiable. 'We had one brief: be different. If you want to win, you must be very, very different. So that's what it is for me, the power of creativity.' While creativity sets the stage, cultural integration amplifies its impact, particularly through cricket, which serves as a shared national moment. 'When you say India's largest playground for ads, nothing can beat the IPL,' said Haldar. 'We've tried pure digital, pure TV, and now follow a hybrid, because different consumers are pointedly available on their chosen medium.' For TVS, which operates in fast-growing categories such as EVs and scooters, brand experiences must extend beyond traditional advertising. 'Cricket reaches the last mile. When RCB is in the final, it's not just Bangalore, it's Bharat. If your ad fits that moment, in that flavour, it gets spoken about and earns its own media,' Haldar added. Cricket's ability to deliver upper-to-lower funnel continuity is another significant advantage. 'Cricket is the big one,' observed Sikka. 'When you look at BARC data, whether it is Champions Trophy or IPL, this year we've had 350 million audiences on linear TV, 250 million audiences on mobile. For a brand, it's the biggest platform to reach at scale.' As the official kit sponsor of Team India, Adidas does more than simply buy media; it plays a central role in the fan experience. 'When you see the Indian cricket team play in three stripes, it's unparalleled pride and equity you can't monetise. That's the upper funnel,' Sikka shared. 'Mid to lower is the product: aspiring athletes looking at footwear, fans buying the Team India jersey. During big matches, jersey sales shoot up. Are we there when people want to express their fandom? Absolutely.' Cricket also contributes to brand saliency in low-frequency purchase categories. 'The media landscape is highly fragmented. You need to be sharp to find the right media mix. It's like finding a needle in a haystack. But cricket is right on top,' noted Narayanan. CEAT's journey with cricket dates back to 1995 through CEAT Cricket Ratings and, later, a visible on-ground presence during IPL matches. 'For a category like tyres, where buying happens once every five to seven years, cricket opens the top of the funnel not just in India but globally through the diaspora,' said Narayanan. Kochar emphasised the integration of brand and business objectives. 'Brand and business are two sides of the same coin.' Angel One leverages data-driven media mix modelling, analysing 18 months of data to optimise creative, media choices, and budgets for improved RoI (return on investment). 'Our IPL association boosts visibility, recall, and consumer sentiment, with strong lifts in traffic, installs, leads, and positive business trends such as CAC (customer acquisition costs) and lifetime value,' Kochar added. Das pointed out that brands can still achieve impact without large budgets by leveraging shared viewing experiences. 'There are ways brands can leverage IPL without spending that much, especially at the bottom of the funnel,' explained Das. 'Things like more streaming, where people watch together and engage, that's something brands can explore. Not every brand has a big budget, but engagement and conversion can happen in those shared moments.'
India.com
an hour ago
- India.com
4 Temporary Replacements Of 2025 Who Can Earn Big Money In IPL 2026 Auction: Jonny Bairstow, Mustafizur Rahman And...
photoDetails english 2934908 Updated:Jul 21, 2025, 10:28 PM IST 1. Jonny Bairstow (Mumbai Indians) 1 / 7 Mumbai Indians picked Jonny Bairstow as temporary replacement for Will Jacks, who had to join England squad for national duties ahead of the IPL 2025 playoffs. Bairstow played just two matches in IPL 2025, scoring 85 runs at a strike rate of 184.78, but he made immediate impact with the bat while opening the innings with Rohit Sharma for Mumbai Indians. The 35-year-old is an experienced T20 cricketer with a strong international record and a proven match-winner in the IPL. His explosive batting and wicket-keeping skill make him a valuable asset and if Bairstow maintains fitness, franchises are likely to bid heavily for him during the 2026 auction. Jonny Bairstow's IPL Record 2 / 7 Jonny Bairstow, who is one of the cleanest strikers of the ball and can win the matches for his team on his own, has scored 1674 runs in 52 matches with an average of 34.87 and strike rate of 146.07 in his IPL career so far. 2. Kyle Jamieson (Punjab Kings) 3 / 7 Punjab Kings (PBKS) picked New Zealand pacer Kyle Jamieson as a replacement for Lockie Ferguson, who was ruled out of the Indian Premier League (IPL) 2025 due to a hamstring injury. He played only four matches of IPL 2025 season but he made notable contributions, particularly in high-stakes games for Punjab Kings. Jamieson, who is known for leveraging his 6'8" height to generate pace and bounce and can also contribute as a lower-order batter, can be a good buying option for teams during IPL 2026 auction. Kyle Jamieson's IPL Record 4 / 7 Kyle Jamieson, who is known for using his height to extract extra and awkward bounce, has picked 14 wickets in 13 matches with an economy of 9.67 in his IPL career so far. 3. Mustafizur Rahman (Delhi Capitals) 5 / 7 Delhi Capitals (DC) signed Bangladesh pacer Mustafizur Rahman as a temporary replacement for Jake Fraser-McGurk, who had left Indian Premier League (IPL) 2025 midway due to personal reasons. He took four wickets in three matches of IPL 2025 with his variations. Given his experience and ability to bowl cutters and deceptive slower balls, Mustafizur Rahman can be a sought-after bowler for franchises during IPL 2026 auction. Mustafizur Rahman's IPL Record 6 / 7 Mustafizur Rahman, who has played for five IPL teams, has 65 wickets to his name in 60 matches with an economy of 8.13 so far. 4. William O'Rourke (Lucknow Super Giants) 7 / 7 Lucknow Super Giants (LSG) roped in New Zealand pacer, William O'Rourke as a replacement for Mayank Yadav, who sustained a back injury and was ruled out of the IPL 2025 season. It was his maiden IPL season during which he had a mix of highs and lows. O'Rourke performance against Gujarat Titans ( 3 wickets for 27 runs in 4 overs) showcased his potential as a game-changer. Overall, he picked 6 wickets in three IPL matches during the IPL 2025 season. Given his ability to extract bounce and perform under pressure in key moments, O'Rourke can be a valuable asset and teams are likely to bid heavily for him during the IPL 2026 auction.
&w=3840&q=100)
First Post
2 hours ago
- First Post
'He is trying to copy Virat: Former India cricketer slams Shubman Gill for mimicking Virat Kohli's style in England
Shubman Gill has had rocky start to his captaincy stint with Team India, and a former cricketer believes it is because he is trying to emulate Virat Kohli. read more With his continued brilliance and insatiable hunger for runs, Virat Kohli has taken the Indian cricket standards to a new high. The cricketer exuberates confidence and has been delivering excellence for almost two decades, and when leading, he expects nothing less from his team. All these factors make Kohli the perfect idol to be looked up to, and a copious number of cricketers from all over the world try to embody him as they seek path to success. STORY CONTINUES BELOW THIS AD As Kohli is in the twilight of his career, Team India is in search of a new alpha, and as per assertions, Shubman Gill can become the heir of King Kohli. Gill, who is backed by many to become the new superstar of Indian cricket, has been tagged as the 'Prince of Indian cricket.' So far, the trajectory of Gill has been quite like that of Kohli. The batter has been brilliant with the bat in all three formats and has been appointed as the captain of the Indian Test team as well. However, doing things the Kohli-way has brought him at the end of a scathing flak. Also Read | 'When Bumrah bowled that...': Harry Brook reveals the moment England decided to sledge India at Lord's Manoj Tiwary slams Shubman Gill Gill has had a rocky start as the skipper of the Indian team. He has lost two of the three games in the ongoing series against England, and according to former Indian cricketer Manoj Tiwary, things haven't gone his way so far because he is too committed to 'copying' Virat Kohli. 'I don't like the way captain Gill is going about things. I think he is trying to copy what Virat did last time. And as a result, it is not helping his batting,' Tiwary told 'Ever since he became a captain in the IPL, I have noticed that he is getting into an aggressive mindset, and having animated chats with umpires. It was unlike Gill. He doesn't need to show that kind of aggression, and doesn't have to prove anything. 'I know a captain should lead from the front, but this much aggression is not required. It takes your energy away.' Tiwary urged Gill to enable his own style of captaincy and find other ways of being 'aggressive'. 'He can stick to his style of being aggressive. It doesn't mean that you have to always give it back verbally. Aggression can also be shown by winning Test matches. India could have easily led the series 2-1. Such aggression is not good for the game, especially from the captain of the Indian cricket team,' Tiwary said. STORY CONTINUES BELOW THIS AD Seemingly referring to the episode that occurred on Day 3 of the Lord's Test, when the Indian captain gave a mouthful to England opener Zak Crawley, Tiwary expressed that such behavior does not put Indian cricket in a good light. 'I am not happy with the language and words that are coming in the audio when they are near the stumps. You are representing the Indian cricket team. I think this has become a trend, as previous captains have probably used such words to express their anger, but this needs to be controlled. If you use slang, the next generation will pick it up.'
