Mamgu Welsh Cakes part of British Week at Mitsukoshi, Tokyo
Two bakers from Mamgu will be making and selling Welsh cakes in an open kitchen on the enormous bakery floor of the department store. They will be joined by a team of bakers from Mitsukoshi who will help them make and sell Welsh cakes fresh from the griddle.
(Image: Mamgu Welsh Cakes) The team will be making traditional Welsh cakes as well as some of the innovative flavours that Mamgu has become known for over the last decade.
On sale to hungry Tokyoites will be lemon and triple choc Welsh cakes, as well as Mamgu's famous savoury cheese and leek Welsh cake.
The invitation from Mitsukoshi came completely out of the blue when the store emailed Mamgu inviting the company to take part in its famous British Fair this September, featuring alongside iconic brands such as Fortnum & Mason.
(Image: Mamgu Welsh Cakes) The department store has organised travel and accommodation for business co-owner Sam and senior baker Liam. The pair will stay in Tokyo for a fortnight. The food fair lasts a week, which means they will have some time to explore Tokyo and its surroundings.
Mamgu is a Pembrokeshire company that has been making Welsh cakes for nearly a decade. The company began with a cozy café in Solva and a small bakery in Croesgoch.
The business has since gone from strength to strength. In 2023 Mamgu opened up a beach side café in Saundersfoot and moved to a much larger and modern bakery built to their specific needs in St Davids.
(Image: Mamgu Welsh Cakes) Last year the company relocated its Solva cafe to the 14th century grade II listed refectory at St Davids Cathedral.
Although the company ships its innovatively flavoured Welsh cakes worldwide, this is the first time it has gone abroad to produce and sell them.
There is also a plan to produce a Welsh cake inspired by Japanese flavours to celebrate the event.
(Image: Mamgu Welsh Cakes) 'It is really exciting to get the recognition,' said Mamgu's Luke Thorpe.
'With 10 years of trading and support from our local community and experience of shipping worldwide from our sales on our website, we're relishing the opportunity to further develop our links to exporting.
'We are going global and taking Welsh cakes worldwide.'
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