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Engineering Meets Entertainment in the GT63 APXGP Edition

Engineering Meets Entertainment in the GT63 APXGP Edition

BusinessToday07-05-2025

To mark its role in the upcoming F1 film starring Brad Pitt and Damson Idris, Mercedes-AMG has unveiled the ultra-exclusive GT63 APXGP Edition. Limited to just 52 units worldwide, this collector's car merges cinematic flair with high-performance engineering.
It made its official debut at the 2025 Formula 1 Miami Grand Prix, echoing the bold look and spirit of the fictional APXGP team featured in the movie.
At the heart of the APXGP Edition is Mercedes-AMG's 4.0-litre twin-turbo V8 engine, producing 577 horsepower, paired with Performance 4MATIC+ all-wheel drive. It is also equipped with motorsport-grade ceramic brakes, active roll stabilisation, and rear-axle steering, ensuring track-ready performance and everyday usability.
The inclusion of the AMG Aerodynamics package, with a fixed carbon fibre rear wing, and the AMG Extended Night Package, which adds black chrome detailing, further enhances its aggressive appearance.
Inside, the APXGP Edition is just as bespoke. It features black Nappa leather and suede-like microfiber upholstery, all accented with Race Gold stitching.
Carbon-fibre trims with gold threads, illuminated door sills, and 'APXGP' floor mats make direct references to the film. A 15-speaker Burmester sound system and AMG Track Pace telemetry app complete the driver-focused cabin.
Mercedes-AMG's involvement with the film extends beyond the car itself. The brand worked closely with the film's producers, including Joseph Kosinski and Jerry Bruckheimer, providing vehicles and Formula 1 expertise for scenes shot during actual Grand Prix weekends.
The collaboration will be highlighted by a global co-promotion campaign leading up to the film's theatrical release, scheduled for 27 June 2025.
Each APXGP Edition is delivered with a numbered plaque and a custom AMG car cover, marking it as a genuine collector's item. At the time of writing, Mercedes has not disclosed pricing details, but the exclusivity and craftsmanship on offer are expected to command significant attention from enthusiasts.
According to Michael Schiebe, Chairman of the Board of Management of Mercedes-AMG GmbH, the APXGP Edition 'blends AMG's excitement with the cinematic masterpiece F1,' offering a rare intersection of motorsport, film, and bespoke automotive design. Related

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