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Tamkeen Launches New Program to Support Digital Transformation for Bahraini Enterprises in Partnership with Zoho

Tamkeen Launches New Program to Support Digital Transformation for Bahraini Enterprises in Partnership with Zoho

Biz Bahrain3 days ago

The Labour Fund (Tamkeen) announced the launch of a new program to support digital transformation for Bahraini SMEs in partnership with Zoho, a leading global technology company.
The program will provide enterprises with access to Zoho's solutions for a period of two years. This includes a license to utilize Zoho's operating system for business, Zoho One, which offers over 50 integrated apps for business management, which will significantly enhance digital transformation efforts for these enterprises. The platform also offers a wide range of features including customer service management tools, sales automation, HR and finance management, marketing management, data analysis tools and more.
This program is part of many initiatives that aim to facilitate local expansion for global organizations such as Zoho in the Kingdom of Bahrain in support from the Bahrain Economic Development Board as part of its role to attract investments to Bahrain to enhance economic diversification efforts in the Kingdom.
On this occasion, Her Excellency Ms. Maha Abdulhameed Mofeez, Chief Executive of the Labour Fund (Tamkeen) emphasized the importance of supporting Bahraini SMEs due to the vital role they fulfil in the national economy. She stated: 'this agreement with Zoho is aligned with our commitment to empowering Bahraini SMEs to embrace technology and transform digitally to enhance their productivity and sustainability. We do that by partnering with large international and local entities that can enable digital transformation. Furthermore, we believe that digital transformation in various enterprises across the Kingdom will provide quality opportunities for Bahrain's tech talent and enhance the Kingdom's position as a regional tech hub ready to attract investments from all over the world'
The initiative is aligned with Tamkeen's strategic priorities for 2025, which focus on enhancing the position and competitiveness of Bahrainis in the private sector, equipping Bahrainis with suitable skills for career development in the private sector, and prioritizing enterprise growth, digitization, and sustainability, and supporting the development of the ecosystem surrounding the labor market and private sector.
'Our partnership with Tamkeen marks a significant step in our commitment to empowering Bahraini SMEs with world-class digital tools tailored to their unique needs,' said Hyther Nizam, President MEA at Zoho. 'This collaboration reflects our broader regional expansion strategy and our commitment to transnational localism—investing locally and deeply integrating into the communities we serve. By joining forces with Tamkeen, we are not only bringing global technology closer to local businesses but also contributing to the Kingdom's vision for economic diversification and digital innovation.'
Zoho has experienced a notable surge in demand for its product suite in the Middle East and Africa since 2020, making it one of the company's fastest-growing regions globally. Its top-selling products, including Zoho CRM, Zoho Books, and Zoho Creator, are available in multiple languages, such as Arabic, and English. Additionally, these Zoho products support Right-to-Left (RTL) functionality and integrate with both global and local payment gateway solutions.
Enterprises interested in benefitting from this program can visit the website https://www.zoho.com/r/tamkeen.html to learn more and apply.

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