🤯 New record set: Top club signs billion-euro deal
Now Manchester City, which also benefits from massive investments by the Abu Dhabi United Group, is apparently setting new standards. Even by English standards.
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As reported by 'Sky Sports UK' and 'The Guardian', ManCity has signed a new outfitter contract with Puma, receiving a total of one billion pounds over the next ten years, which is equivalent to 1.15 billion euros. This sets a new record in the Premier League – significantly surpassing the 900 million pounds (around 1.04 billion euros) from Manchester United's ten-year Adidas contract from 2023.
The new Puma deal is a quantum leap even for City, as the outfitter revenues are increased by nearly 50 percent – from previously 65 million pounds per season to now 100 million pounds annually.
For comparison: FC Bayern achieves about 90 million euros (equivalent to about 78 million pounds) per year with its current outfitter contract with Adidas. This contract runs from 2020 to 2030.
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