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Is being a ‘996' workaholic essential for start-up success?

Is being a ‘996' workaholic essential for start-up success?

Timesa day ago
C an you build a successful business without giving up your life? The trope of the tireless entrepreneur is deeply embedded in our culture. We've all heard the stories: Steve Jobs sleeping under his desk at Apple, Elon Musk working 120-hour weeks — founders sacrificing everything to turn a pipe dream into a multibillion-dollar empire.
These stories feed a seemingly incontrovertible belief: that to build something truly successful, you must go 'all in' — pulling all-nighters in the office, cancelling family holidays, ditching weekend plans and putting relationships on indefinite hold. But is that really the only path? Or is it possible to build a thriving business without sacrificing everything else?
It's a question that divides opinion and sparks fierce debate on social media. In one corner are the '996' believers — advocates of a 9am to 9pm, six-days-a-week grind — who argue that success is impossible without extreme commitment. In the other are work-life balance advocates, who say the best businesses are built not just through relentless hustle but by living smarter, more sustainable lives, with time to rest and recharge.
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