Netflix users rage ‘I'm going to cancel' as streamer reveals major change to ads
NETFLIX has revealed plans to introduce yet more ads to its streaming platform in a move that has enraged users.
The TV and movie-making giant is launching generative AI ads that blend in with the content you're watching.
2
Generative AI will make ads blend in with favourites like Stranger Things
Credit: Netflix
2
Ads will start to appear when you pause too
Credit: Getty
So a product might appear placed over a background inspired by hits like
But that's not all - Netflix is also preparing to roll out pause ads.
The firm has been testing such a feature since last year but now it's going to appear in all countries where ad subscription plans are available from 2026.
It means whenever you pause what you're watching an ad will show up rather than a freeze frame of your show or movie.
Read more about Netflix
Netflix introduced the ad tier to the UK and US as a way to offer cheaper subscriptions.
The plan now has a stonking 94million monthly users
,
up from 40millio
n this time last year.
But frustrated users have not welcomed the development and some are threatening to cancel.
"Nobody likes AI," one person wrote on X.
Most read in Tech
"Guess it's time to cancel the subscription."
Another commented: "I'm at the point of cancelling all of them and just buying DVDs."
Netflix unveils first TV make-over in 10 years for millions of viewers
A third added: "if this happens to me 1 time I will cancel and never come back after 20 years."
Netflix currently has three types of subscription plan, though it previously had four for a brief period.
The original Basic plan, which was the cheapest without ads, was
Bosses have hinted that different plans could be launched in future too.
The move comes as a
This not only includes a new look but a "simpler navigation" and "responsive recommendations".
WHAT DO YOU CURRENTLY GET WITH NETFLIX?
Here's what you need to know...
Netflix Standard with Ads
Price: £5.99 UK / $7.99 US
Ad-supported, all but a few movies and TV shows available, unlimited mobile games
Watch on 2 supported devices at a time
Watch in 1080p (Full HD)
Download on 2 supported devices at a time
Netflix Standard
Price: £12.99 UK / $17.99 US
Unlimited ad-free movies, TV shows, and mobile games
Watch on 2 supported devices at a time
Watch in 1080p (Full HD)
Download on 2 supported devices at a time
Option to add 1 extra member who doesn't live with you
Netflix Premium
Price: £18.99 UK / $24.99 US
Unlimited ad-free movies, TV shows, and mobile games
Watch on 4 supported devices at a time
Watch in 4K (Ultra HD) + HDR
Download on 6 supported devices at a time
Option to add up to 2 extra members who don't live with you
Netflix spatial audio
Picture Credit: Chesnot/Getty Images
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Irish Sun
44 minutes ago
- The Irish Sun
Future of popular Netflix show revealed days after Holly Willoughby's big budget Celebrity Bear Hunt was axed
REALITY hit Love Is Blind invites singles to fall in love having never locked eyes, never mind lips. And Netflix is clearly smitten too, having ordered a THIRD run of the dating show before the second has even aired. 4 Emma and Matt Willis host the UK version of Love Is Blind Credit: Netflix 4 Netflix axed Holly Willoughby's Celebrity Bear Hunt earlier this week Credit: PA Married couple Emma and Only once they have become engaged can the couples meet in person. The series then follows them as they decide if they really do want to tie the knot and prove love can be blind. It was a huge hit, with the show garnering 40.9million views in its first month. Read more on Love Is Blind A source said: 'Everyone at Netflix was thrilled when the UK took to Love Is Blind as passionately as its global counterparts. 'The second series will air this summer but Netflix has begun work on series three as it's such a no-brainer.' The news comes the same week the Maybe they should have made the A-listers navigate the jungle in blindfolds . . . Most read in News TV I starred on Love Is Blind UK - we filmed it in a different country, didn't live in the pods and were told what questions to ask JEZ SHOW GROWS VIEWERS 4 Jeremy Clarkson's hit show Clarkson's Farm has boosted Prime Video's viewing hours Credit: Amazon JEREMY CLARKSON's farm has produced another impressive feat – beating Disney. The launch of series four on May 23 boosted Prime Video's viewing hours by more than 17million. And that helped the streamer leapfrog Disney+ to make it into the top three video-on-demand providers for that week. Netflix and YouTube always lead the chart, this time clocking 142.8million and 140.6million hours, but Prime had 62.8million thanks to Jezza's series while Disney+ was on 57.3million. A source said: 'Clarkson's Farm always delivers. 'Jeremy is one of Prime Video's most bankable stars and with another series on the way next year, the only way is up.' APP AIDS DYSLEX LUTHER 4 Luther star Idris Elba has struggled with dyslexia throughout his career Credit: Getty HE'S been learning scripts for more than three decades, but that doesn't mean it all comes easy to The Luther star has struggled with dyslexia throughout his career, so he uses tech to assist him. Now Idris has revealed that he and Luther director Stefan Schwartz have launched a new app to help actors learn scripts. Speaking at London's SXSW festival, he said: 'I find reading scripts very difficult, actually absorbing words. 'My wife knows about this, because whenever I'm texting her, I miss out half the sentences. 'The dyslexia grew over time and it became a bit of a hindrance for me. '[The app] was just about, 'what if I could do this in a different way?'' The tech is currently being used by Stefan on Rings of Power, which Idris admitted he hopes to one day star in. 'Stefan hasn't cast me yet,' he concluded. 'I'm a little salty about it.' THE Fortune Hotel, hosted by Stephen Mangan, will return to ITV this summer for its second run, this time with a companion podcast Late Check Out. Comedian
The Irish Sun
an hour ago
- The Irish Sun
Future of Molly-Mae Hague's Prime Video documentary series revealed after she reunites with Tommy Fury on show
BOXER TOMMY Fury's rollercoaster relationship with Molly-Mae Hague has helped the former Love islander bag a second series of her Prime Video show, Behind it All. The couple, who got together on the ITV dating show six years ago, 4 The fate of Molly-Mae Hague's documentary series has been revealed Credit: Getty 4 The pair's rollercoaster relationship spans six years since their time on Love Island Credit: Getty 4 The documentary's first episodes dropped in January Credit: Prime Video However, they were reunited documentary . Prime were blown away by the ratings and were particularly thrilled by the huge numbers of young female viewers which Mollie, 26, brought to the streaming service. A TV insider said: 'Molly-Mae: Behind it All was the most watched show by females in the UK in the hugely valuable 18 to 35 age group. "That's a crucial market for the streamer to tap into. Read more on Molly-Mae Hague 'Viewers were obviously hooked by the ups and downs of her relationship with Tommy, but also inspired by her juggling her love life with being a mother to their young daughter as well as running a business . 'Prime is so keen to get it back on screen that production has already kicked off on the second season which will either drop later this year or early next year.' Tommy, 26, who is the half brother of boxer champion Tyson Fury, was accused of cheating on They seemed to be reunited after their passionate clinch in January, and have been pictured together on numerous occasions since. Most read in Reality But she only Prime has teased that the second series: 'is set to be more personal than ever, as we see Molly at a crossroads in her life... Watch the moment Molly-Mae Hague is confronted by sister Zoe after revealing she's back with Tommy Fury "With more on her plate than ever before, Molly-Mae is testing living arrangements, taking on personal challenges and making some life altering decisions.' Molly-Mae: Behind It All This was followed by a second batch of three episodes four months later. 4 Behind it All will be coming back for more Credit: Prime Video Inside Molly-Mae's life Take a look at the influencer, business owner and reality TV star's journey to fame All about Does Who is Molly-Mae's Inside
The Irish Sun
2 hours ago
- The Irish Sun
‘I'm not a robot' – Cole Palmer's mum tells him to be ‘more smiley' but Chelsea star is ‘laid back' like his dad
COLE Palmer admits his mum wants him to cheer up and show more emotion. But the 5 Cole Palmer's mother has told him to 'smile more' Credit: Rex 5 Palmer reckons he is laid back like his dad Credit: X @beINSPORTS_EN ' 'My dad says: 'He's just like me, so just leave him alone.' 'When did I last get angry? I don't know, maybe when I played PlayStation or something. READ MORE ON CHELSEA 'I'm not just a robot like you think I am and don't show no emotion. 'When there's no cameras and I'm on the phone to my mates and I'm doing stuff I enjoy doing… 'Off the pitch I'm like this but then on the pitch…it's like a switch. 'I'm just being myself.' Most read in Football 5 Join SUN CLUB for the Chelsea Files every Tuesday plus in-depth coverage and exclusives from Stamford Bridge Palmer is so chilled that he can fall asleep at an F1 race. England boss 'To do what-' - Cole Palmer left confused as he's asked to name his Premier League Mount Rushmore 'I went to the one in Abu Dhabi not long ago. But I fell asleep at that one. I don't know what it was. 'This one, I was awake.' Palmer's 'Cold' celebration and style of play make him an idol to young fans, regardless of which team they support. The Chelsea playmaker said: 'When you see kids and that doing what they're doing and saying that, it's nice.' Palmer is typically calm about his growing celebrity. But the born and bred Mancunian Palmer, who left Palmer previously commented on southerners being grumpy and said: 'They're all still moody. They're all still like that. 'I think because it's so busy, they're all stressed and that. It must be a southern thing. 'I don't live central. Sometimes I go into central London, but I couldn't live there.' 5 Palmer joined his England teammates at the Spanish Grand Prix at the weekend Credit: Getty 5 The midfielder is preparing for England's World Cup qualifier against Andorra on Saturday Credit: Getty
