Wimpy's South African rhino-tigers and the meaning of 'just now'
To bring this celebration of local flavour, language, and lekker vibes to life, Wimpy partnered with viral duo Judy and Addi of Logan Fam, fame – known for their hilarious cross-cultural commentary and infectious family dynamic. In their latest video, shot at Mall of Africa, the couple dives headfirst into the quirks of South African lingo:
Cathy Qama, Marketing Manager Wimpy says, ' At its heart, the Two Tiger Deals campaign is a love letter to South African charm – our sayings, the family moments, the shared meals, and the way we turn something as simple as R19.90 into an experience worth remembering, at a place where everyone's welcome.
The branded content piece is a heartwarming exploration of Mzansi-isms – from 'serviette vs napkin' to the mysterious meaning of 'just now,' all wrapped around a table of joy.
As the family tucks into their Two Tiger spoils, the film bursts with flavour, love, and local pride. The classic 'chips vs fries' debate gets rehashed, and Addi tries (and fails) to say 'tomato sauce' with a Joburg accent.
Qama concludes, 'Two Tiger Deals aren't just about value, they're about celebrating the way South Africans speak, share, and enjoy time together. These are small, joyful moments – just like our menu deals.'
Available Two Tiger Deals (R19.90 each): Half waffle & ice cream
Short filter coffee
Small classic shake
Small soda float
Ice cream delight
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