Siri might finally become smart: Thanks to Apple new AI plan with ChatGPT and Claude
For years, Apple has relied on its proprietary foundation models to power its phone assistant Siri and other AI features. Despite significant improvements, Apple has lagged behind competitors like Google and Samsung, whose AI assistants have become better and gained popularity through the years. Recent rounds of internal testing reportedly found that Anthropic's Claude outperformed Apple's own models, especially in handling complex queries and coding tasks.
Apple is talking with both Anthropic and OpenAI about licensing their LLMs for Siri. The company has requested custom versions of Claude and ChatGPT that could run securely on Apple's Private Cloud Compute servers. This is the same architecture being used for current cloud processing of AI requests to keep users' data safe and secure. Both Anthropic and OpenAI are training their models to meet Apple's requirements, and Apple is actively testing their performance.
There are ongoing negotiations between the companies, with Anthropic reportedly seeking multibillion-dollar licensing fees that would increase over time. This high price has led Apple to keep its options open, and it is in talks with OpenAI. Apple might also be considering other potential partners.
While Apple is still working on its internal LLM for Siri with a target launch in 2026, the integration of Claude or GPT could accelerate the transformation of Siri as soon as next year. This would give Apple an edge over competitors and power up Siri's capabilities. A final decision has yet to be made, and there is still a chance that Apple will use its in-house LLM for Siri's transformation next year.

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Under intense pressure to lead in GenAI, companies like Anthropic and OpenAI are releasing these models at a point where at least some of their fallibilities are not fully line was first crossed in late 2022, when OpenAI released ChatGPT, shattering public perceptions of AI and transforming the broader AI market. Until then, Big Tech had been developing LLMs and other GenAI tools, but were hesitant to release them, wary of unpredictable and uncontrollable argue for a greater degree of control over the ways in which these models are released - seeking to ensure standardisation of model testing and publication of the outcomes of this testing alongside the model's release. However, the current climate prioritises time to market over such development does this mean for industry, for those companies seeking to gain benefit from GenAI? 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