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Morgan Stanley says it's turning more bullish on Apple. Here's why

Morgan Stanley says it's turning more bullish on Apple. Here's why

CNBC2 days ago
Morgan Stanley is getting more optimistic on Apple stock. "We think the Apple story could be turning the corner," analyst Erik Woodring wrote in a Thursday note. To back this up, Woodring pointed to potentially stronger-than-expected iPhone builds in China and the possibility for estimates to be revised higher, which will allow the stock's multiple to expand and drive shares up. Morgan Stanley's China team recently raised its iPhone builds estimate for September by 8%, saying iPhone sales were stronger than expected in the June quarter, which means supply will need to be replenished. "These positive revisions are a result of better than expected iPhone sell-through in the June quarter, which reduced iPhone channel inventory below normalized levels, and thus created a larger channel fill opportunity in the September quarter, as the positive build revision is entirely iPhone 16 (2M units) and Pro Max (2M units) models," he said. Woodring said this more upbeat forecast is baked into its estimates already, but it could imply more upside ahead in the December quarter, which is typically more volatile than the September period. "Relative to our current 78M December quarter iPhone shipment forecast, this could imply modest iPhone shipment upside, though we'll be able to narrow this range next month when the iPhone 17 is officially launched," he said. Apple has yet to fully roll out Apple Intelligence, its full suite of artificial intelligence integration. Functions like an updated Siri with AI integration has been delayed several times since it was first announced last year. Apple is expected to announce the details of its new iPhone next month. "We are turning more bullish – forward iPhone unit/revenue growth expectations are still relatively muted, many of the same factors that got us bullish last July remain (elongated replacement cycles/pent up iPhone demand, new form factors in the pipeline, structural gross margin tailwinds, etc.), we're past peak tariff risk (Section 232 is a non-event), regulation is not as significant of a near-term headwind as feared (though remains a long-term risk), pricing is an underappreciated lever that Apple can pull for both Product and Services (Apple hasn't raise Services prices in 2 years), and relative to the S & P, Apple is trading in-line with the trailing 5 year average," the analyst said. Apple shares have pulled back more than 7% in 2025. The analyst said most institutions are actually underweight Apple compared with its peer megacap technology stocks. "In our view, Apple is one potential AI partnership away from breaking out," the analyst said.
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The iPhone's new Snooze Duration option is the most dangerous iOS 26 feature — here's how you can try it for yourself
The iPhone's new Snooze Duration option is the most dangerous iOS 26 feature — here's how you can try it for yourself

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The iPhone's new Snooze Duration option is the most dangerous iOS 26 feature — here's how you can try it for yourself

Since the alarm was invented, people have wanted to sleep in just a little bit longer. And so the snooze button was born. Naturally, when adding an alarm function to the original iPhone, Apple added a snooze function as well. And that hasn't really changed, until iOS 26 came to turn everything upside down. You may have noticed that when snoozing alarms on your iPhone, the snooze lasts for nine minutes, the traditional snooze length since the first mechanical alarm clocks first introduced the feature. While you could always download third-party alarm apps with deeper customization, or rely on a second, separate alarm to manage your dozing time, the iOS Clock app enforced the nine-minute snooze. But now with iOS 26, you don't have to accept this. Apple now allows users with the latest iOS to set the snooze length between 1 and 15 minutes, and on a per-alarm basis. And I am only partly joking when I say this is a dangerous update for people like me. I'm used to 9-minute snoozes, and I use them fairly regularly. But give me the option to increase my snooze time, and I'm suddenly going to be rocking up late to appointments. Or, since you have to change the snooze for each alarm separately, I'm going to end up depriving myself of a precious few minutes of extra sleep because I've forgotten to change one specific alarm. To everyone I work and meet with from now on — I apologise in advance for being late, or obviously sleep-deprived. To try this for yourself (at your own risk), follow the steps below: Pick an alarm by tapping anywhere on the alarm's listing, other than on the toggle on the right side. You won't be able to adjust a Snooze duration without the ability to snooze turned on. Not that there would be much point in making a change like that anyway. Tap the tick in the top right corner to confirm your choice, or the cross in the top left to cancel. Remember to do this for every alarm. There's no way to make a snooze duration change universally at the time of writing. Get instant access to breaking news, the hottest reviews, great deals and helpful tips.

25 ways to get the most out of your smart home tech
25 ways to get the most out of your smart home tech

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25 ways to get the most out of your smart home tech

How to get the best from your house tech Smart home tech has come a long way in the past few years. It's estimated that more than 130 million homes around the world have at least one smart speaker, according to Statistica, and that's set to rocket to 335 million by 2027. From Amazon Echo and Google Home to Apple HomePod, today's home hubs are faster and smarter than ever, but how do you choose from the vast array of tech out there? And how do you get the most from it? From surprising hacks and privacy protection to the latest innovations on the horizon, click or scroll on to discover which gadgets will enhance your home. Free voice-controlled smart home app A smart home hub, like Amazon Echo and Google Home, serves as a central control point for various smart devices in your home to control smart tech such as lights, thermostats and cameras. 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During the pandemic, smart security systems grew by 23% and it is predicted that 20% of households worldwide will own smart home technologies by 2025, according to The Tech Report. Apple doesn't rule in the smart home Interestingly, while Apple may prove popular when it comes to laptops and smartphones, smart speakers are a different story. Of the 10 countries surveyed, only China showed a preference for Apple HomePod, according to Statista. In 2023, Amazon Echo was the most popular choice of smart speaker in homes across the UK, US, Germany, Brazil, India and Canada. Sweden and the Netherlands preferred Google Home, while homes in South Korea opted for KT speakers. Home hubs aren't necessarily portable It's worth noting that the Amazon Echo and Google Home aren't portable speakers, they need to be plugged in at the wall. So if you want to use your voice assistant throughout the house, you'll need at least one separate unit upstairs or at different ends of the home. 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Why EVgo Stock Blasted 10% Higher This Week
Why EVgo Stock Blasted 10% Higher This Week

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Why EVgo Stock Blasted 10% Higher This Week

Key Points The electric vehicle charging station company was tapped for an honor from a well-known publication. It also received high marks from an analyst tracking its fortunes. 10 stocks we like better than EVgo › Electric vehicle (EV) charging station specialist EVgo (NASDAQ: EVGO) was all go for investors over the past few days. According to data compiled by S&P Global Market Intelligence, the infrastructure builder's shares motored 10% higher during the week. That rise was powered by a magazine naming the company a top operator in its field and it being the subject of a bullish new analyst note. The news was good over the week Although Newsweek isn't quite the influential, must-read publication it was in years past, it still carries some weight in the media world (and for investors). On Thursday, the publication announced that EVgo is on the list of its "America's Greatest Companies 2025." Newsweek rates the 650-strong list's inductees on a scale of one to five stars. EVgo received nearly the maximum, with 4.5 stars. The magazine quoted its editor-in-chief, Jennifer Cunningham, as saying the included enterprises are "operating at the highest caliber when it comes to business performance." This only enhanced the bullish analyst note published the day before by Stifel analyst Stephen Gengaro. In the update, Gengaro reiterated his buy recommendation and accompanying $8 per share price target on EVgo stock. Electric quarterly results It isn't too hard to be optimistic about EVgo's future these days, following its release last week of second-quarter results. Although the company didn't book a headline net profit, its bottom-line performance slightly exceeded expectations, while it beat convincingly on revenue. And although sales growth of EVs has slowed lately, they are still a go-to solution for car owners wishing to drive greener vehicles. Should you invest $1,000 in EVgo right now? Before you buy stock in EVgo, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and EVgo wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $663,630!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,115,695!* Now, it's worth noting Stock Advisor's total average return is 1,071% — a market-crushing outperformance compared to 185% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of August 13, 2025 Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Why EVgo Stock Blasted 10% Higher This Week was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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