Shirley Ballas' million pound payday as company rakes in seven figure sum and doubles profits after books and TV deals

The Sun

07-05-2025

SHIRLEY Ballas took home a million-pound payday as her company raked in a seven-figure sum.
The Strictly Come Dancing star has doubled her profits after her money-spinning books and TV deals.
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As well as being a fan-favourite judge on the BBC One ballroom competition, Shirley, 64, clearly has incredible business acumen.
She has waltzed up £6,650 a week in business profits after proving herself a hit with the books she's released as well as on the dance floor.
Dance with Passion is the firm into which she reportedly channels her TV income and it has banked £349,280 in profit.
Its bumper earnings - run-up in the year to 31 March 2025 - taking ongoing profits held by Ballas's firm to a whopping £1.2 million.
She signed off the accounts for the firm late last month after she filed the figures at Companies House late last week.
The accounts reporting a £1,420,751 in assets before bills.
Cash balances of £1,420,651 and monies due in at £100 offset by £178,374 in monies owed.
Ballas's firm was due to pay out £152,843 in corporation tax on her profits and £20,654 in taxation and security, as at the date of the accounts.
2025's profit is almost double the £181,093 she banked in 2024, and also the best so far for the TV personality
According to the public accounts, she previously made £201,391 in 2023, £237,913 in 2022, £135,284 in 2021 and £137,416 in 2019 – her firm's first year of trading.
Strictly professional Vito Coppola leaves Shirley Ballas speechless as he goes naked in new video
The nature of business Dance with Passion is reported on the entity as 'other support activities not elsewhere classified.'
She is the company's only director and sole shareholder which is one of her businesses on Companies House.
The second – Dance with Us – was set up in March with dancer and Strictly co-star Vito Coppola, 32.
Its nature of business has been reported as performing arts and the first accounts are due by December 2026.
Shirley has also released a number of books, Murder on the Dance Floor in 2023 and Dance to the Death last year.
This is part of her own special novel series called, The Sequin Mysteries.
This comes after Shirley opened up on her other businesses away from her gig as a judge on the celebrity dancing competition.
She previously told The Sun that she feels 'safe' in her own dancing studios, which she insists is her primary job.
She told us: "When I go back to work to my own job, I'm always in a safe environment, because the people, we have 17 teachers in our dance studio, and I've been around them all since I was seven.
"Anton used to come into my studio as a very young man, very young man.
"He's no different now than he was when he walked through the doors the whole of the industry, my industry, my number one job, if you like, has great respect for these people. So it's just marvelous."
Shirley also praised the wider dance community and her long lasting creative relationships.
Sheadded: "And I feel blessed to be a part of that community.
"I know other a lot of the Strictly [stars] around the world, Dancing With The Stars, particularly the one in the US, for example, or everybody around the world [has] either passed through my books or been a part of my life at some point."
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