Mahindra's New Concept SUVs Had Everyone Cracking The Same Morbid Joke. But Why?

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Mahindra & Mahindra recently unveiled four concept SUVs - Vision.S, Vision.T, Vision.SXT, and Vision.X - built under its all-new NU_IQ platform.
Mahindra & Mahindra recently unveiled its new NU_IQ platform aimed at elevating its already robust SUV presence in the country. Promising new design, technology, and performance under the all-new platform, the company showcased its four concept SUVs, namely Vision.S, Vision.T, Vision.SXT, and Vision.X.
While this event in Mumbai was Mahindra's way of flexing its muscles with rugged SUVs capable of handling rugged terrain offering off-roading capabilities, many on social media wondered if the concept vehicles were to become a reality on Indian roads, they would bring in more reckless drivers to add to the on-going menace caused by the Sports Utility Vehicles (SUV) on the Indian roads.
But why?
Reactions To Mahindra's Concept SUVs
I've never seen a vehicle designed so well for running people over mahindra knows its customer base, (sic)" wrote one user on X while responding to the video of the Mahindra concept SUVs unveiled in Mumbai.
Presenting, the all-new electric Mahindra Vision. Because the only sound you should hear are their screams."
'Every single touchpoint designed for maximum damage if pedestrians get hit or dividers are rammed into. You truly listen to your costumers, M&M."
'Twitter was scared of Thar. Meanwhile Mahindra- Hold my beer (sic)."
'Another Massive ass vehicle? People could at least survive from Thar with some bruises or fractures. This will definitely show them the end. Is there no regulation on how big you can build a car before it becomes a hazard on the road?"
Mahindra Thar
Whether you love them or hate them, Mahindra Thars are here to stay. Their iconic boxy and timeless design is synonymous with weekend getaways for off-roading adventures. Tall body language, more than sufficient ground clearance, 4X4 capabilities, and fitted modern technologies have made these rugged vehicles more lucrative than ever. Costing a fraction of world leaders such as the Jeep Wrangler, the Thar is the perfect weekend vehicle to escape the traffic madness of cities.
The Bad Rep
Mahindra Thar receives its fair share of love from car enthusiasts but also faces criticism for encouraging reckless driving on India's crowded streets.
Just peep at some of the headlines of Mahindra Thars involved in incidents below-
Mahindra Thar Driver Deliberately Hits Elderly In Reverse Gear After Scooty Collision
Drunk Man Drives Thar On Railway Track To Shoot Reel, Gets Stuck As Train Approaches
Driver, Not Mahindra Thar
According to a study published in the US National Library of Medicine cited by Cars 24, the SUV Effect comes into play whenever an individual boards one of these big, chunky vehicles.
The study highlights that drivers of large, multi-passenger SUVs often exhibit aggressive and risky driving behaviours compared to those in smaller hatchbacks or sedans. These drivers frequently violate traffic rules, such as ignoring seatbelts, using mobile phones, and running red lights. Akshat Ajeya, citing the study, noted that SUV drivers tend to take unnecessary risks, bully other motorists and pedestrians, and impose dominance.
The 'SUV Effect" stems from the vehicle's intimidating size, making other cars seem smaller and harbouring a sense of superiority. The tough image and status associated with SUVs can amplify ego-driven behaviour, with larger vehicles often linked to bigger egos.
These vehicles also give a perceived sense of security that the driver would be unharmed in case of an accident or fender bender.
In short, blame the driver, not the vehicle.
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Location :
New Delhi, India, India
First Published:
August 16, 2025, 18:46 IST
News explainers Mahindra's New Concept SUVs Had Everyone Cracking The Same Morbid Joke. But Why?
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