Manhattan launches cloud tool to boost B2B order fulfilment
Manhattan Associates has introduced Enterprise Promise & Fulfill, a new cloud-native solution designed to enhance B2B sales and fulfilment by augmenting existing ERP systems with advanced inventory and order management capabilities.
The Enterprise Promise & Fulfill solution aims to address several challenges faced by B2B sellers, such as limited inventory visibility, manual exception handling, fragmented order orchestration, and the rising costs of fulfilment. Targeting manufacturers, global brand owners, wholesalers, and distributors, the product integrates directly with current ERP environments to improve inventory accuracy, elevate sales revenues, and enhance overall customer experiences without requiring significant modifications to core systems.
As the expectations of enterprise buyers increasingly reflect consumer standards, the limitations of traditional ERP order management systems have become more apparent. These systems were typically designed for financial transactions and are not optimised for the inventory-intensive requirements of modern supply chains.
"Enterprise Promise & Fulfill is purpose-built to meet the growing demand for smarter, faster, and more transparent B2B fulfilment," said Amy Tennent, Senior Director of Product Management at Manhattan Associates. "Enterprise buyers today expect the same real-time visibility, flexibility, and control as consumers. This solution closes that gap, driving sales, delivering modern fulfilment intelligence, and operational excellence and agility in close coordination with existing ERP's."
According to Manhattan Associates, the solution unlocks three critical business outcomes. The first is to elevate sales revenue by surfacing more sellable inventory and enabling confident delivery commitments at the point of purchase. The second is to expand operational excellence through advanced order routing, consolidation, and automated exception management, which are intended to cut shipping costs and reduce manual labour. The third is to enhance buyer experiences by enabling personalised fulfilment options, transparent order tracking, and buyer-controlled delivery adjustments.
The cloud-native, microservices-based architecture of Enterprise Promise & Fulfill allows for rapid scalability and seamless integration with existing ERP, warehouse management (WMS), transportation management (TMS), and eCommerce platforms. Manhattan Associates states that the solution's flexible deployment model is particularly useful for organisations operating with multi-ERP or legacy ERP environments, as it adds new capabilities without causing disruption to existing systems.
Enterprise Promise & Fulfill is built on the Manhattan Active Platform, allowing the solution to work in tandem with other Manhattan Active applications, such as Manhattan Active Warehouse Management, Transportation Management, and Supply Chain Planning. This integration is intended to facilitate a unified approach to supply chain and commerce operations.
The solution is now available globally, enabling merchants to align with changing customer expectations while integrating seamlessly into existing business infrastructure. According to Manhattan Associates, this latest release reinforces the company's ongoing focus on delivering unified supply chain commerce solutions.
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Techday NZ
3 days ago
- Techday NZ
Manhattan launches cloud tool to boost B2B order fulfilment
Manhattan Associates has introduced Enterprise Promise & Fulfill, a new cloud-native solution designed to enhance B2B sales and fulfilment by augmenting existing ERP systems with advanced inventory and order management capabilities. The Enterprise Promise & Fulfill solution aims to address several challenges faced by B2B sellers, such as limited inventory visibility, manual exception handling, fragmented order orchestration, and the rising costs of fulfilment. Targeting manufacturers, global brand owners, wholesalers, and distributors, the product integrates directly with current ERP environments to improve inventory accuracy, elevate sales revenues, and enhance overall customer experiences without requiring significant modifications to core systems. As the expectations of enterprise buyers increasingly reflect consumer standards, the limitations of traditional ERP order management systems have become more apparent. These systems were typically designed for financial transactions and are not optimised for the inventory-intensive requirements of modern supply chains. "Enterprise Promise & Fulfill is purpose-built to meet the growing demand for smarter, faster, and more transparent B2B fulfilment," said Amy Tennent, Senior Director of Product Management at Manhattan Associates. "Enterprise buyers today expect the same real-time visibility, flexibility, and control as consumers. This solution closes that gap, driving sales, delivering modern fulfilment intelligence, and operational excellence and agility in close coordination with existing ERP's." According to Manhattan Associates, the solution unlocks three critical business outcomes. The first is to elevate sales revenue by surfacing more sellable inventory and enabling confident delivery commitments at the point of purchase. The second is to expand operational excellence through advanced order routing, consolidation, and automated exception management, which are intended to cut shipping costs and reduce manual labour. The third is to enhance buyer experiences by enabling personalised fulfilment options, transparent order tracking, and buyer-controlled delivery adjustments. The cloud-native, microservices-based architecture of Enterprise Promise & Fulfill allows for rapid scalability and seamless integration with existing ERP, warehouse management (WMS), transportation management (TMS), and eCommerce platforms. Manhattan Associates states that the solution's flexible deployment model is particularly useful for organisations operating with multi-ERP or legacy ERP environments, as it adds new capabilities without causing disruption to existing systems. Enterprise Promise & Fulfill is built on the Manhattan Active Platform, allowing the solution to work in tandem with other Manhattan Active applications, such as Manhattan Active Warehouse Management, Transportation Management, and Supply Chain Planning. This integration is intended to facilitate a unified approach to supply chain and commerce operations. The solution is now available globally, enabling merchants to align with changing customer expectations while integrating seamlessly into existing business infrastructure. According to Manhattan Associates, this latest release reinforces the company's ongoing focus on delivering unified supply chain commerce solutions.
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Manhattan unveils Agentic AI to transform supply chain tasks
Manhattan Associates has introduced Agentic AI capabilities within its Manhattan Active solutions, featuring autonomous digital agents designed to transform supply chain commerce operations. The newly unveiled AI agents are fuelled by large language models (LLMs) and a cloud-native, all-microservice API architecture. These agents are able to autonomously perform tasks, adapt to changing conditions, and orchestrate workflows dynamically, marking a shift from traditional chatbot technology and static workflow setups to more situationally aware management across supply chain and commerce operations. Manhattan Associates presented several initial AI agents, including the Intelligent Store Manager, Labour Optimizer Agent, Wave Inventory Research Agent, Contextual Data Assistant, and Virtual Configuration Consultant. These agents enable users to interact with Manhattan's applications using natural language, manage complex requests, and access data beyond traditional interfaces. This functionality supports optimisation efforts and helps in resolving disruptions in real time throughout the supply chain. To enhance customisation, Manhattan Associates also introduced Manhattan Agent Foundry, a platform allowing organisations to build and deploy their own digital agents within the company's ecosystem. The aim is to help customers develop specialised automation tailored to their specific business needs, offering a faster path to value, increased scalability, and potential improvements in productivity. According to Sanjeev Siotia, Chief Technology Officer at Manhattan, "Agentic AI isn't just another feature; it's a transformative innovation capability tailored to redefine the future of supply chain commerce. By opening up Agent Foundry to our customers and partners, we're ensuring that AI agent creation will not be constrained by vendor development cycles. This is part of Manhattan's ongoing commitment to path-breaking technology that heightens efficiency and resiliency. Our best-in-class customer base now has the power to create thousands of digital agents, limited only by their imagination." All agents developed within Manhattan Agent Foundry are stated to be compatible with emerging standards such as A2A and MCP protocols. This ensures interoperability with external agent platforms, including offerings from companies such as Google. The company says this focus on compatibility supports an increasingly interconnected and AI-driven business environment. The Agentic AI assistants and the Agent Foundry platform are scheduled to be generally available from autumn 2025. Manhattan Associates, a global leader in supply chain commerce solutions, continues to revolutionise the industry by leveraging advanced cloud-native technologies. The company's commitment to innovation and collaboration empowers partners to navigate the complexities of supply chain commerce effectively. Manhattan's solutions focus on maximising warehouse efficiency, facilitating faster delivery of time-sensitive items, and orchestrating smarter order management. By unifying omnichannel experiences, the company ensures seamless integration across various sales channels, enhancing customer satisfaction and loyalty.
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Manhattan launches Shopify app to tackle £38B reported losses
Manhattan Associates has announced the release of a connector app for Manhattan Active Order Management on the Shopify App Store, providing retailers with access to real-time inventory and fulfilment capabilities. The newly launched connector app offers retailers immediate connectivity around network inventory visibility, live tracking of order fulfilment status, and payment processing integration. It also supports order integration for Shop Pay, broadening payment options for retailers and their customers. Several enterprise-level retailers are currently using the connector app to enhance their omnichannel commerce and fulfilment operations. According to Manhattan Associates, these retailers are leveraging seamless connectivity across Shopify and Manhattan's solutions to provide what the company terms as a unified shopping and fulfilment experience for customers. With Manhattan's Order Management and Store Inventory and Fulfilment now integrated into Shopify as part of Manhattan Active Omni, the company aims to address the complexities faced by large retailers. Manhattan Active Omni is designed to improve customer service, boost loyalty, and deliver real-time inventory visibility. The solution also supports a variety of fulfilment methods, including in-store pickup, kerbside pickup, same-day delivery, and more. Industry estimates have highlighted the scale of lost revenue due to mismatched retail systems, with an estimated GBP £38 billion lost to abandoned checkouts in 2024. The company states that its connector app provides retailers with improved transparency and decision-making, thereby supporting both customer satisfaction and business profitability. "Mastering same-day, BOPIS, and ship-from-store, while ensuring inventory visibility and a seamless customer experience, is the new imperative. Manhattan's order management powers brands with real-time inventory, seamless fulfilment, and full transparency - driving innovation, growth, and loyalty through exceptional omnichannel experiences," Rukmani Subramanian, Vice President of Partnerships at Shopify, commented on the collaboration. "We're proud to partner with Shopify to deliver a market leading end-to-end commerce solution. Shopify and Manhattan share a vision of speed and ease of checkout and rapid and transparent order fulfilment. Both the Shopify and Manhattan platforms put a premium on customer experience, be that online, in the contact centre, or when receiving the ordered items," Brian Kinsella, Senior Vice President of Product Management for Manhattan, said, highlighting the joint vision behind the partnership. The connector app's role in providing real-time inventory data is positioned as a response to a retail environment where customers expect accurate, up-to-date information on product availability and delivery timelines. By unifying front-end shopping experiences with back-end inventory and fulfilment networks, the app seeks to reduce customer uncertainty and frustration often linked to order processing and delivery. Retailers adopting the connector are expected to be able to make more informed fulfilment decisions, balancing customer requirements with operational efficiency and cost control. Direct connectivity between Shopify-powered sales channels and Manhattan's order management tools enables quicker response times and the ability to offer multiple fulfilment and delivery options to end customers. The integration supports both the sales process and the subsequent fulfilment lifecycle, allowing brands to combine digital and physical retail operations. With functionalities supporting buy online, pick up in store (BOPIS), kerbside collection, and direct home delivery, the app aims to address evolving trends in customer purchasing behaviour and delivery expectations.
