Taylor Swift Soars On iTunes Following Album Announcement
Following the unveiling of the cover and multiple photos showing the inspiration for this latest chapter, Swift's catalog has soared on iTunes in the U.S., as excitement for the full-length has translated into renewed interest in everything she's ever released.
16 Taylor Swift Albums Surge on iTunes
16 projects by Swift appear on the iTunes Top Albums ranking in America. That would be a career achievement for almost any other star, but for her, it simply means she's made a major announcement. As of this writing, all 16 projects are on the rise, and several have even managed to break back into the highest tier on the tally, beating out a handful of new releases that dropped just days ago from other beloved acts.
Taylor Swift's Two Top 10 Bestsellers
Swift fills two slots inside the top 10 on iTunes's ranking of the top-selling albums in the U.S. Reputation sits highest, advancing to No. 7, while Red (Taylor's Version) — the one that includes a message from the singer herself — jumps more than 40 spaces to land at No. 10.
Seven Additional Top 40 Successes
Seven other projects by Swift live inside the top 40 on the iTunes Top Albums chart, including Lover, Folklore (Deluxe Edition), Midnights (The Til Dawn Edition), The Tortured Poets Department: The Anthology, Evermore (Deluxe Edition), 1989 (Taylor's Version) (Deluxe), and the bonus track version of her self-titled debut.
Only two of Swift's albums appear below the halfway mark on the 200-spot ranking. Fearless reenters at No. 130, while Folklore: Long Pond Studio Sessions (From the Disney+ Special) (Deluxe Edition) – yes, that's the full title – is down at No. 158.
Taylor Swift May Have Additional Sales Spikes Coming Soon
In an era of streaming dominance, Swift is one of a few acts that can still sell albums in huge quantities — not just when she delivers something new, but seemingly at all times. Sales skyrocket whenever there's a hint, revelation, or announcement. This uptick in purchases may be momentary, but it likely won't be the only one of this era. When she announces and then drops a single — and eventually the album itself — several of her previous full-lengths, if not all of them, will likely return to iTunes and soar again.
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