Approved By Donald Trump Or Not? Coca-Cola To Launch Cane Sugar Version Of Coke
Coca-Cola will release a new version of Coke with US-grown cane sugar this fall following a social media post by Donald Trump.
Coca-Cola announced that it will release a new version of Coke made with cane sugar later this year following a social media post by US President Donald Trump in which he claimed credit for persuading the company to make the change.
'I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States and they have agreed to do so. I'd like to thank all of those in authority at Coca-Cola," Donald Trump said, adding, 'This will be a very good move by them- You'll see. It's just better!"
Coca-Cola said the new drink, made with US-grown cane sugar, will debut in the fall as 'part of its ongoing innovation agenda"- in a move aimed at offering more consumer choice while maintaining its original high-fructose corn syrup-based Coke. The company said, 'This addition is designed to complement the company's strong core portfolio and offer more choices across occasions and preferences."
Coca-Cola Says No Recipe Change
Despite Donald Trump's claims last week that the company had 'agreed" to switch to cane sugar, Coca-Cola clarified that its flagship cola recipe will remain unchanged. The company will instead launch a separate version of the beverage made with cane sugar.
Coca-Cola CEO James Quincey said the drink is expected to be 'an enduring option for consumers" and noted that cane sugar is already used in other US offerings like lemonade and coffee drinks. He said, 'We are definitely looking to use the whole toolkit of available sweetening options where there are consumer preferences."
Other Companies To Follow?
Coca-Cola's rival PepsiCo has made no major changes to its flagship products. However, its newly launched prebiotic soda and Poppi brand beverages do use cane sugar. PepsiCo CEO Ramon Laguarta earlier pointed to the economic challenges of adopting cane sugar more broadly, saying, 'Sugar is more expensive in the US than in many parts of the world."
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