19 AI Tools To Supercharge Your CRM, Sales And Prospecting

Forbes

12-06-2025

Tiago Paiva, CEO and founder of Talkdesk (Photo By Paul Chinn/The San Francisco Chronicle via Getty ... More Images)
My company implements CRM applications and over the years I've learned that no CRM system can do it all. Which is why there are countless apps, platforms and services that add more functionality by leveraging AI. A few times a week I participate in the CRM sub-reddit where there are a number of excellent members who contribute their thoughts and suggested tools for elevating a CRM system and many of these tools were found there.
I've tried most of these applications or have clients that use them. All of these platforms come with developer tools and APIs if they're not already integrated with existing CRM systems. They leverage AI, although some more than others.
The following tools can help sales team find new leads and prospects and then bring this data into their CRM systems for follow-ups and engagement.
These applications speed up and formalize sales processes. Some of the major CRM players – i.e. Salesforce, Dynamics – either have some of these capabilities built in or available as add-ons. These applications work with those CRM applications and many other smaller CRM platforms.
I generally steer clients away from using their CRM's built in bulk email functions because there's a higher risk of spam capture and blacklisting. The safest thing to do is to use an established bulk email service which provides tools to identify spam before emails are sent as well as establishing themselves as legitimate services in the eyes of the largest email service providers.
CRM is not just about sales. It's also about customer service. And communications are not all about emails. Even in 2025, human contact by phone remains a critical way to provide service and engage customers. To that end it's important to have a good phone system that integrates with your CRM system.
Want to create our own chatbot on your website and then hand off the conversation to your CRM's workflow? Here are two good platforms to try.
For that salesperson on the road…
There will be plenty more AI tools in the future and I'll be reporting on them here.