
Is the 2025 Apple MacBook Air on sale for Prime Day? Yes, here's the deal
Amazon Prime Day has the best deals on electronics, including gaming consoles, monitors, tablets, and laptops. So, if you need some new back-to-school tech, this week is a smart time to buy.
Apple MacBooks are an investment, to say the least. But if you've been waiting for the right moment to upgrade, Amazon Prime Day 2025 is delivering the deal you've been hoping for.
Now through Friday, July 11, the Apple 2025 MacBook Air is on sale for $1,449, giving Prime members a rare opportunity to save $150 on one of Apple's newest and most powerful laptops. Below, we break down the deal.
Amazon Prime Day deal: Apple 2025 MacBook Air 15-Inch Laptop with M4 Chip
The 2025 MacBook Air is powered by Apple's latest M4 chip, designed for speed, efficiency, and seamless multitasking. Whether you're editing videos, running multiple apps or gaming, this laptop handles it all—without the lag.
APPLE TECH SALE: Are these Prime Day Apple deals real? Get the lowest prices of 2025 on AirPods, iPads
This MacBook Air isn't just powerful, though. It is also beautifully designed with an ultra-thin, fanless build that makes it perfect for on-the-go professionals, students and creatives. Plus, with Apple Intelligence built in, it's ready for the next generation of AI-powered features. Check out some of the other features here:
Amazon Prime Day is the best time to invest in Apple tech, and this MacBook Air deal is one of the most popular offers of the event. With premium performance, sleek design, and a rare discount, it's a smart buy for anyone looking to upgrade.
Save 9% at Amazon
Related: Amazon just dropped Apple AirPods Pro 2 to under $160, the lowest price of 2025 🎧
Amazon Prime Day will take place from Tuesday, July 8 through Friday, July 11. The savings will officially begin at 12:00am PT/3am ET on July 8.
Yes, in order to access the best Prime Day deals, you'll want to sign up for an Amazon Prime membership. New members can try one week of Amazon Prime benefits for just $1.99 right now.
Amazon Prime for Young Adults is back! Do you qualify for the discount? Find out here
USA TODAY Shopping will be covering all the savings throughout Prime Day 2025, so be sure to sign up for our newsletter and follow us on Instagram to stay updated!
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CNET
12 minutes ago
- CNET
Need a New iPhone or Android Phone? Keep This in Mind Before You Buy
The iPhone 16 Pro, Google Pixel 9 Pro and Samsung's Galaxy S25 Ultra, share many things, like amazing performance and incredible camera setups. Throw in huge, vibrant displays and the host of funky new AI skills and it's no surprise that these flagship phones are all among the best phones you can buy in 2025. It's also no surprise that these fan-favorite phones have something else in common, too: massive prices tags. Costing $1,000 and more, today's best phones are out of reach for many -- or they're simply unnecessary for those of us who just want an everyday all-rounder for keeping in touch with friends or scrolling through Instagram on the bus. Thankfully, there's a huge array of options out there catering to all needs and budgets, whether you're looking for top-end model or a more affordable option, like the Google Pixel 9A. You'd think the vast number of choices would make shopping simple. But the reality is that sometimes all the options make it more confusing. To help you cut through some of the jargon and spend your money sensibly, I've put together tips for buying a phone. Oh, and if you're considering buying a new iPhone 16 right before Apple is expected to launch its new iPhone 17, here's why you should wait -- regardless of whether you want Apple's latest handset. Don't miss any of CNET's unbiased tech content and lab-based reviews. Add us as a preferred Google source on Chrome. How to buy a new phone: Top phone-buying tips Know what you care about most: Is it screen size? Camera quality? Battery life? This will help narrow down your choices. Phones like the iPhone 16 Pro, Galaxy S25 Ultra or Xiaomi 15 Ultra, for example, pack incredible cameras that almost rival the quality you'd get from a mirrorless camera. If you're keen on photography and always want to carry a superb camera for when inspiration strikes, then spending money here is a good idea. If not, you can likely save yourself a bundle. Is it screen size? Camera quality? Battery life? This will help narrow down your choices. Phones like the iPhone 16 Pro, Galaxy S25 Ultra or Xiaomi 15 Ultra, for example, pack incredible cameras that almost rival the quality you'd get from a mirrorless camera. If you're keen on photography and always want to carry a superb camera for when inspiration strikes, then spending money here is a good idea. If not, you can likely save yourself a bundle. Don't discount the midrange: Features of last year's flagships always trickle down to this year's midrange handsets. You can get a great phone that does almost everything that a premium phone can do for a fraction of the price. Google's Pixel 9 Pro packs a great zoom camera, but the base Pixel 9 has most of the same key specs and comes at a more reasonable price. Features of last year's flagships always trickle down to this year's midrange handsets. You can get a great phone that does almost everything that a premium phone can do for a fraction of the price. Google's Pixel 9 Pro packs a great zoom camera, but the base Pixel 9 has most of the same key specs and comes at a more reasonable price. Shop the sales: Look for deep discounts and promo deals around major holidays, especially Amazon's Prime Day and Black Friday. And find out what your grace period is in case you need a quick return or exchange. Look for deep discounts and promo deals around major holidays, especially Amazon's Prime Day and Black Friday. And find out what your grace period is in case you need a quick return or exchange. Consider last year's phones: They can often be a great deal, too. Wait for this year's launch to get last year's phone for less, when stores and carriers may be trying to offload their existing stock. You should also check for used options as these can save you a ton of money, as long as whatever you buy still receives security updates. They can often be a great deal, too. Wait for this year's launch to get last year's phone for less, when stores and carriers may be trying to offload their existing stock. You should also check for used options as these can save you a ton of money, as long as whatever you buy still receives security updates. Hold the phone at a store first: You may love or hate the way it looks and feels in person. You may love or hate the way it looks and feels in person. Check if you're already invested: Have you already bought a lot of iPhone apps and iTunes movies? Stick with an iPhone if you still want access to them. Likewise, if you've invested in loads of Android apps, you'll want to stay on that side of the fence. Otherwise, it's simple enough to switch platforms Have you already bought a lot of iPhone apps and iTunes movies? Stick with an iPhone if you still want access to them. Likewise, if you've invested in loads of Android apps, you'll want to stay on that side of the fence. Otherwise, it's simple enough to Buy a case and screen protector: You'll protect your phone from costly damage and will increase the phone's resale or trade-in value for when you're ready to move on. If you're careful with how you use your phone, it should last for years. Andrew Hoyle/CNET Smartphone performance vs. budget In general, performance lines up with cost. The very latest, greatest technology usually comes at a premium. Flagship phones pack the best cameras, the most powerful processors and may even sport cutting-edge tech like foldable displays. The high prices mean that these phones are worth considering only by those who want the absolute latest tech in their pockets. Not everyone needs such top tech, however, or may simply be unwilling to spend the $1,000 or more typically required to get it. Luckily, the midrange sector of the phone world has been one of the fiercest battlegrounds for companies to compete in, resulting in some amazing phones that won't break the bank. Features like wireless charging and cameras with multiple lenses that were once the domain of flagships are now commonplace on midrange phones. Even budget phones will still offer decent camera quality and enough power for you to enjoy all of your everyday web browsing, WhatsApp-ing and Instagramming. Screen size All phones have gotten steadily bigger over the last few years, with the iPhone 16 Pro Max and Galaxy S25 Ultra measuring a whopping 6.9 inches. Small phones aren't that common anymore, with almost no phones measuring under six inches in size. Apple killed off its iPhone Mini line, and while its 2022 iPhone SE remained the smallest iPhone you could buy, the company replaced it with the 6.1 inch iPhone 16E, which hardly qualifies as small. On the Android side, the Google Pixel 8A's 6.1-inch display makes it one of the better smaller phones, but like the iPhone 16E, it's hardly what you'd call tiny. Google replaced it recently with the Pixel 9A and in so doing increased the screen size to 6.3 inches. Sorry, small phone fans, looks like you're out of luck. Andrew Hoyle/CNET Software support period A phone remains safe to use only as long as it receives security updates from the manufacturer to protect it from hackers. In the past, this was a bigger concern since most phones were supported for just two or three years, leaving them with a short shelf life. Today, however, extended support has become a competitive feature, with Google now offering an impressive seven years of software and security updates on its latest phones. It means the most recent Pixel 9 Pro will still be safe to use in 2031, while Samsung has promised a similar support period for its Galaxy S24 and S25 lines. Samsung's Galaxy S20, released in 2020, received its final security update in 2024, however, so it's important to confirm how long your phone of choice will be safe to use, especially if you're buying an older phone on the used market. A longer support period not only gives you better value for money over the lifetime of the device, it's also better for the planet, as it keeps older, but still usable phones out of landfill and reduces the number of new devices being made and shipped. Camera performance Camera features have been a major point for bragging rights in recent phones, with manufacturers always wanting a bigger, more exciting number, be it the number of megapixels or quantity of actual camera lenses. Three rear cameras are now common -- a regular lens, an ultrawide lens and a telephoto lens -- with even budget-focused phones packing multiple cameras. Read more: Best Camera Phone to Buy in 2025 This is great, as more lenses mean more shooting options when you're out and about. But that doesn't mean that any multilens camera is as good as another. As with processor performance, the more you spend, the better the results you'll typically get, with the absolute best cameras around usually being found on the most expensive flagships. Andrew Lanxon/CNET Look out for features like optical (rather than digital) zooms, night mode for better low-light images, and optical image stabilization. Sometimes these features might not be clear, and it's not possible to judge a camera's performance just by looking at the specs. If you really care about your phone's photography skills, then take some time to look at the reviews and see how its camera performs before you spend your money. Battery life Most phones, from the budget end through to elite flagships, can last most of a day on a single charge. Bigger phones might have bigger batteries, but they also have bigger screens and often more powerful processors, so they suck that extra juice down quickly. Few phones will give you more than a day of use. Here are some things to keep in mind: Always plan on giving your phone a full charge overnight. Look for features like fast charging, that allow your phone to take on a lot of power in a short space of time. Some phones, like the OnePlus 13, support 80W fast charging that will take it from empty to full in around 30 minutes. Check to see if your phone comes with a compatible fast charger though, as an old USB plug likely won't offer the power output required. Your battery will last longer if you avoid more demanding tasks such as gaming or video streaming. Keeping the screen brightness down will help too and if you're really trying to eke out that last few percent to help get you home, turning off Wifi and Bluetooth can also help. Andrew Hoyle/CNET Processor performance Top-end phones pack powerful processors along with 12GB of RAM or even more. It's enough to make these phones run any task without breaking a sweat, but you don't need to spend flagship level money to get great performance. Most decent midrange phones offer enough power to handle all of your everyday needs. You'll still be able to play almost any game from the Google Play store and edit your high-resolution photos in apps such as Snapseed or Adobe Lightroom. There's little you could throw at most midrange phones that they wouldn't be able to handle. As you move into the budget end of the spectrum, that's when you'll start to notice some slowdown with things like gaming. More demanding 3D games might look more stuttery and may even unexpectedly quit. However, basic tasks such as sending emails, listening to Spotify and browsing Instagram shouldn't be a problem. 4G or 5G? 5G is the latest standard that promises lightning-fast mobile data speeds when you're out and about. While 5G coverage still isn't everywhere yet, it's widespread enough that you should absolutely look toward a 5G phone. And that's easy, as almost all of them are, from top-end flagships down to entry-level budget phones. The only reason you should consider buying a 4G phone now is if you're looking at the used market and you've found a good deal on an older-generation model that will tide you over for a couple of years. Andrew Hoyle/CNET How much phone storage do you need? Most phones, even the budget ones, come with at least 64GB of storage, of which 10 may be taken up by preinstalled apps and the phone's operating system. If you don't plan on recording video, and gaming isn't your thing, 64GB might be enough, but otherwise you should consider 128GB to be a safer minimum. Andrew Hoyle/CNET Higher-end phones -- particularly those that can record high quality 4K video -- offer capacities of 256GB or more. With that much space, you'll barely need to think twice about having to clear out old files. If the phone supports microSD cards then it's a different matter, as you can pick up 32GB microSD cards (or bigger) for very little money these days and popping one into your phone will dramatically increase the amount of storage you'll have access to. Unfortunately, expandable storage is a very rare feature on phones these days. However, most phones will support external storage over USB-C, so if you're going on holiday and want to shoot a lot of high-resolution video, taking a small SSD drive to offload your footage to might be a good idea. Bonus features Many of these features are now common on phones at various price points and are worth keeping in mind when you're shopping. Fingerprint scanner or face unlock: A scanner may be on the back or even invisibly built into the display. Biometric security, as it's called, is more secure than having to remember a PIN. Water-resistant: Do you often take calls in the rain? Look for a phone with at least an IP67 rating to keep it safe from water and spilled drinks.


CNET
12 minutes ago
- CNET
Best iPhone 16 Deals: Save Big on Apple's Latest Phones With These Limited-Time Offers
The new iPhone 17's launch is still a month away, and until then, the iPhone 16 series is Apple's latest lineup. The basic model -- iPhone 16 -- tops our list of the best iPhones you can buy right now, but like most Apple products, it isn't exactly budget-friendly. Thankfully, we've found plenty of ways to grab one without paying the full price. Direct discounts on iPhones are few and far between, but you can score some massive savings if you have an old phone to trade in or need a new line with a carrier. Read more: iPhone 16E vs. iPhone 16: Here Are All the Specs Compared To help you save on all five models -- from the affordable iPhone 16E to the fancier than fancy iPhone 16 Pro Max -- we've rounded up all the best iPhone 16 deals out there below. We'll continue to update this page as offers come and go, so check back for the latest deals. And if you're looking to switch to an Android phone, there are plenty of Samsung Galaxy S25 and Google Pixel 9 deals available. Watch this: Review: Apple's iPhone 16 Pro Is an Impressive Upgrade 12:06 Buying a new iPhone 16? Check out the best deals on iPhone accessories like the Apple Watch Series 10 and AirPods 4. Best deals for the iPhone 16 We'll continue updating the list below with the best iPhone 16 deals across all the major US retailers and carriers. Apple iPhone 16 series at the Apple Store You can buy iPhone 16 series phones from the Apple Store and if you have an older phone to trade in, you could get up to $600 in trade-in credit. You'll also get 3% cash back if you purchase with your Apple Card.* Apple also partners with carriers like AT&T, Verizon, T-Mobile and Boost Mobile, which offer an enhanced trade-in credit of up to $1,000 if you're looking for a service plan. Details Save up to $600 with trade-in See at Apple Close Apple iPhone 16 series at T-Mobile T-Mobile is offering several trade-in and new-line discounts on the iPhone 16 series. Exchanging your old phone will save you up to $1,000 if you have an Experience Beyond plan, which will score you the basic iPhone 16, 16e, 16 Plus or 16 Pro free. Users on an Experience More plan can get up to $830 off with a trade-in, which still nets a free basic iPhone 16 or a new iPhone 16E. Those on most other plans can get up to $300 in trade-in credit. Additionally, you can also save $630 with a new line and trade-in, or when you switch to an Experience Beyond plan from another carrier. Military members, first responders and folks older than 55 can also take advantage of special trade-in offers for up to $800 off. There is even a special offer exclusively for the iPhone 16E that gets you the phone free when you switch your existing number over from another carrier and activate a line on a qualifying plan. Details Up to $1,000 off with trade-in See at T-Mobile Close Apple iPhone 16 series at AT&T AT&T has an incredible trade-in offer available. You can get up to $1,000 off the iPhone 16 Pro or Pro Max, or up to $700 off the iPhone 16 and 16 Plus, as long as you have, or switch to, an eligible unlimited plan. That scores you the basic iPhone 16 for a little over $3 per month, or the 16 Plus for just over $6, the 16 Pro for free, and drops the 16 Pro Max to less than $6 per month. If you don't have an old phone to trade in, you can grab the iPhone 16E for $6 per month when you purchase it on an installment plan. Discounts will be applied as bill credits over 36 months. AT&T is also offering a special online-only discount of $200 off with a line activation. Details Up to $1,000 off with trade-in See at AT&T Close Apple iPhone 16 series at Verizon Adding a line on an Unlimited Ultimate plan at Verizon will save you $830 on the basic iPhone 16, $930 on the iPhone 16 Plus, $1,000 on the iPhone 16 Pro and $1,200 on the iPhone 16 Pro Max, which gets you most basic configurations for free. Discounts are applied as bill credits over 36 months. Details Free with new line See at Verizon Close Apple iPhone 16 series at US Cellular US Cellular is offering a chance to grab any iPhone 16 model free right now. Just adding a line on a qualifying plan will get you the basic iPhone 16, 16E, 16 Plus or Pro free while the 16 Pro Max requires a new line and a trade-in. You can also save $350 when you pay for the phone upfront, choose a prepaid Unlimited Plus plan and switch your existing number over to US Cellular. Details Free with new line See at US Cellular Close Apple iPhone 16 at Boost Mobile Signing up for Boost Mobile's $60 per month Unlimited Premium plan saves you $500 on the iPhone 16E, and the Infinite Access plan for $65 a month saves up to $1,000 on the other models, which will net you the basic iPhone 16, 16 Plus free and the 16 Pro Max for less than $6 per month. If you prefer to pay for the phone outright, you won't get a direct discount on the price but you will get a free year of 5G service. Details Get up to $1,000 off with no trade-in required See at Boost Mobile Close Apple iPhone 16 series at Best Buy Best Buy isn't carrying any unlocked iPhone 16 models right now but there are some serious savings available if you add a line and trade in your old phone through AT&T or Verizon. AT&T customers will get up to $700 off the iPhone 16 or up to $1,000 off the iPhone 16 Pro and Pro Max. Verizon customers can trade in for up to $930 off the basic 16 or 16 Plus or $1,000 off the 16 Pro or Pro Max. If you're looking to grab the new iPhone 16E, it's just $6 per month for AT&T customers who purchase it on an installment plan or up to $600 off for Verizon customers with an eligible trade-in. Details Save up to $1,000 with carrier trade-in See at Best Buy Close Apple iPhone 16 series at Xfinity Xfinity customers either adding a line or upgrading an existing one will get $400 off any iPhone 16 model and can save up to $830 when they also trade in an eligible device. Plus, you can get up to $500 to pay off your current contract when you switch from another carrier. Details Save up to $830 with trade-in and new line See at Xfinity Close When did the iPhone 16 launch? Apple's iPhone 16 and 16 Pro lineup hit stores last September, while the new iPhone 16E was just released in February. You can now pop into any retailer that sells the iPhone -- like an Apple store, Best Buy or your mobile provider -- and buy from their available stock. Use the Apple Store app to select the model, storage and color you like, and check availability at your nearest physical Apple store. You'll also find the lineup at all major carriers, and we've highlighted those offers below. Read more: A Billion Pixels a Second: A Rare Look Inside Apple's Secret iPhone Camera Labs How do I order the iPhone 16? You can shop for the iPhone 16 series on nearly all online retailers and carriers, as well as at brick-and-mortar locations. First, decide which model iPhone you want to buy: iPhone 16, iPhone 16 Plus, iPhone 16 Pro or iPhone 16 Pro Max or iPhone 16E. Then, select your preferred color and storage capacity and decide if you'll trade in an older iPhone, which could get you up to $600 back from Apple. Then, choose an optional carrier and AppleCare Plus coverage (or not) and click the blue Add to Bag button. You can then include any accessories you want and enter your payment information to complete your purchase. How much does the iPhone 16 cost and what are the specs? Prices differ depending on the amount of storage you buy, but here's the range: iPhone 16E: $599 to $899 iPhone 16: $799 to $1,099 iPhone 16 Plus: $899 to $1,199 iPhone 16 Pro: $999 to $1,499 iPhone 16 Pro Max: $1,199 to $1,599 iPhone 16 lineup specs iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max Starting price 128GB $799 $899 $999 N/A Starting price 256GB $899 $999 $1,099 $1,199 Starting price 512GB $1,099 $1,199 $1,299 $1,399 Starting price 1TB N/A N/A $1,499 $1,599 Display size 6.1-inch 6.7-inch 6.3-inch 6.9-inch Screen resolution (pixels) 2,556 x 1,179 2,796 x 1,290 2,622 x 1,206 2,868 x 1,320 Pixel density 460 ppi 460 ppi 460 ppi 460 ppi Processor A18 A18 A18 Pro A18 Pro Mobile software iOS 18 iOS 18 iOS 18 iOS 18 Camera (megapixels) 48MP fusion camera, 12MP ultrawide camera 48MP fusion camera, 12MP ultrawide camera 48MP fusion camera, 48MP ultrawide camera, 5x telephoto 48MP fusion camera, 48MP ultrawide camera, 5x telephoto Front-facing camera 12-megapixel 12-megapixel 12-megapixel 12-megapixel Video capture 4K up to 60fps 4K up to 60fps 4K up to 120fps 4K up to 120fps Battery/charging speeds Up to 22 hours video playback Up to 27 hours video playback Up to 27 hours video playback Up to 33 hours video playback Fingerprint sensor None (Face ID) None (Face ID) None (Face ID) None (Face ID) Connector USB-C USB-C USB-C USB-C What colors do the iPhone 16 models come in? iPhone 16E: Black and white Black and white iPhone 16 and iPhone 16 Plus: Black, white, pink, teal (green) and ultramarine (blue) Black, white, pink, teal (green) and ultramarine (blue) iPhone 16 Pro and Pro Max: Black titanium, white titanium, natural titanium and desert titanium How do iPhone 16 trade-in offers work? Some carriers are offering up to $1,000 on eligible trade-ins, which could net you a free iPhone 16 Pro. One important thing to keep in mind is that most trade-in deals from carriers require you to become a customer, and they often apply to the priciest plan options. Select retailers with trade-in programs could offer gift cards toward future purchases instead, so you don't necessarily have to be locked into a contract to take advantage of the savings you can get from parting with your old device. However, those offers may not provide as much of a deal as traditional trade-in offers. We first saw the new iPhone 16 models in the demo room at Apple headquarters in California. Lisa Eadicicco/CNET Want to get a deal on previous iPhone models? Our roundup of the best iPhone deals includes sales on the iPhone 15, iPhone SE and more. *All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer.
Yahoo
18 minutes ago
- Yahoo
Down 91% From Its Record High, Can Snap Stock Snap Back in 2025?
Key Points Snap operates the popular Snapchat social media platform, which is visited by 469 million people every single day. The company is developing innovative new tools to make its advertising platform more attractive to businesses, and they are producing impressive results. Snap stock is the cheapest it has ever been by one traditional valuation metric, but this opportunity should be reserved for investors with a high risk tolerance. 10 stocks we like better than Snap › Snap (NYSE: SNAP) owns the popular Snapchat social media platform. Its stock is down 91% from its peak in 2021, which is the year Apple adjusted some of its privacy rules to make it harder for app developers to track their users across the internet. Since the iPhone is the most popular smartphone in lucrative markets like the U.S., this meant Snap could no longer accurately target a sizable chunk of its most valuable users for advertising purposes, diminishing the value of its ad platform. Snap continues to grapple with sluggish revenue growth, but the company is investing heavily in new features to improve the advertising experience for businesses, and they are starting to yield results. Plus, Snapchat continues to attract new users so it should remain an attractive place to advertise for the foreseeable future. But are these positives enough to spark a recovery in Snap stock this year? Snap is innovating to attract advertisers When businesses are deciding where to spend their marketing dollars, they prioritize channels that deliver the best return on their investment. Snap is innovating to make its advertising platform more effective; it's using artificial intelligence (AI) and machine learning to improve ad performance, and it's introducing new tools that give businesses more ways to engage with their target audience. For example, the company recently launched an AI-powered advertising suite called Smart Campaign Solutions. Its Smart Bidding feature allows businesses to set a target "cost per action," which is the amount they are willing to pay for each link click, product sale, or app install. Snapchat's AI algorithm then adjusts bids in real time to meet that target, aiming to deliver the best results for the minimum possible cost -- without any human intervention required. A leading European sportswear brand doubled its conversions and reduced its cost per action by 50% when it adopted Smart Bidding, so this could be an exciting turning point on Snap's journey to make its ad platform more effective. Snap also launched a new version of its "Sponsored Snaps" recently, which allows businesses to reach users in their chat inbox -- just like one of their friends. The chat function receives a high level of engagement, and it's an area of the Snapchat platform that wasn't previously being monetized so it opens up a significant amount of new ad inventory for the company. Snap said businesses that used the new Sponsored Snaps in their campaign mix saw an increase in conversions of up to 22%, so they are likely to become a very popular marketing tool. Snapchat's user base continues to grow Snap generated $1.34 billion in revenue during the second quarter, which was a modest increase of 9% from the year-ago period. It will take time for the company's advertising innovations to bear fruit, but some of the positive results businesses are yielding so far could drive significantly more spending in the future, accelerating Snap's revenue growth in the process. Plus, I think there is one big reason Snapchat will continue to be a desirable destination for advertisers: its growing user base. The platform had a record 469 million daily active users during the second quarter, which was up 9% year over year. Most businesses want to reach the largest potential audience in a cost-effective manner. Therefore, I think the combination of Snapchat's growing pool of users and its improving advertising platform is a surefire recipe for success over the long term. Snap stock is trading at a rock-bottom valuation The sharp decline in Snap stock since 2021 has been accompanied by steady revenue growth, which has suppressed its valuation. Snap stock is trading at a price-to-sales (P/S) ratio of just 2.1 as of this writing, which is the cheapest level since it went public. If the improvements to Snap's advertising platform culminate in faster revenue growth in the coming quarters, then this might be a great opportunity for patient, long-term investors to scoop up its stock at rock bottom. However, short-term investors who are seeking quick gains might be left disappointed, because this potential turnaround story probably won't yield results in weeks or months. With that said, Snap can't afford to waste any time because it's sitting on over $3.5 billion in debt. Fortunately, only $557 million of that liability will mature before the end of 2027, and the company has over $2.8 billion in cash and equivalents on hand so the situation is manageable for now. However, Snap is still losing money on a GAAP (generally accepted accounting principles) basis, so if management can't produce results in the next year or so, concerns will grow about the sustainability of the business. Snap stock is unlikely to bounce back in 2025, but the company is making all the right moves to fuel a longer-term recovery. Only time will tell whether those moves bear fruit, so this opportunity might only be suitable for investors with a high risk tolerance. Should you buy stock in Snap right now? Before you buy stock in Snap, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Snap wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $668,155!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,106,071!* Now, it's worth noting Stock Advisor's total average return is 1,070% — a market-crushing outperformance compared to 184% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of August 13, 2025 Anthony Di Pizio has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy. Down 91% From Its Record High, Can Snap Stock Snap Back in 2025? was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data