Shahid and e& Egypt partner to boost digital entertainment

Broadcast Pro

16-06-2025

Under this partnership, e& Egypt customers will enjoy all content on Shahid platform exclusively as part of their bundle.
E& Egypt has entered into an exclusive strategic partnership with Shahid, the flagship streaming platform of MBC Group, to offer Shahid's content library to its customers across the country. This collaboration aims to transform Egypt's digital entertainment landscape and solidify both brands' footprints in the market.
The alliance aligns with the mutual vision of e& Egypt and Shahid to deliver integrated, value-driven entertainment experiences to a broad segment of Egyptian consumers. It also supports e& Egypt's ongoing digital transformation journey while reinforcing Shahid's strategic expansion in the Egyptian market.
Through this partnership, e& Egypt customers will receive access to all of Shahid's premium content as part of their subscription bundles, which are directly integrated with a range of the telecom company's offerings, including Emerald, VDSL, Hekaya, Demagh Tanya, Akwa Coins and e& Cash.
This move highlights e& Egypt's strategy to evolve as a fully integrated technology and entertainment provider in the region by forming smart collaborations with major regional and global partners. The company remains focused on offering tangible value and high-quality digital services that meet modern consumer demands.
Samer Mourad, Vice President of Consumer at e& Egypt, said: 'Through this collaboration, we aim to empower our customers with access to premium Arabic content that aligns with their interests and aspirations, while offering exclusive benefits and a fully integrated entertainment experience.'
He added: 'At e& Egypt, we are committed to delivering innovative services that meet the demands of the digital era and reinforce our position as a leading provider of telecommunications and technology solutions in the Egyptian market.'
He emphasised: 'We believe that offering real added value to customers through smart partnerships is the optimal way to strengthen our brand. We look forward to continuously developing our services and expanding our offerings to deliver an exceptional digital experience.'
Scott Weeman, Director of Partnerships at Shahid, commented: 'We're excited about this strategic partnership which gives us a unique opportunity to reach e& Misr's Egyptian customers with Shahid's market-leading streaming entertainment. The Egyptian market remains a strategic area for us, and we look forward to expanding our presence through innovative integration in a wide range of complementary e& telecom and payment services.'
Since its founding in 2006, e& Egypt has been at the forefront of telecom and IT innovation, offering a wide spectrum of services to millions of customers.
Shahid, operated by MBC Group, offers a wide range of premium Arabic content including Shahid Originals, premieres, Arabic films, international series, live HD channels, sports, and kids programming. The platform also features over 40 FAST channels and Shahid Shorts, a space for trending reels and short-form content.