The Set appoints Spotlight Communications
Spotlight Communications appointed global PR agency for The Set, aiming to boost brand visibility and elevate its luxury hotel affiliation worldwide.
London based Spotlight Communications has been appointed as the global PR agency representing luxury brand affiliation company, The Set.
Spotlight will focus on building brand awareness, affinity and the positioning of The Set through international media relations, thought-leadership, events and brand partnerships. Targeting top-tier travel, luxury, lifestyle, trade and business media, Spotlight's strategy will help define The Set as a modern alternative to traditional representation by highlighting its portfolio of non-competing independent hotels and resorts, its commitment to both individuality and shared values, its collaborative strength and promise of uncompromising luxury.
'We are honoured to be appointed as the PR agency supporting The Set's business objectives globally,' said Lucy Clifton, Spotlight Communications CEO. 'Our strategy will comprise a global communications campaign to build engagement and advocacy by both elevating the storytelling around The Set and its member hotels, as well as highlighting The Set's membership value proposition.'
Robin Stangroom, CEO, The Set added, 'We are excited to work with Spotlight Communications to help drive The Set's brand PR, especially as we look to expand further, globally. Spotlight will work as an extension of our PR team as we firmly establish The Set as a global symbol of luxury for both hotel owners and their guests.'
Spotlight Communications is a boutique, international PR agency with a commitment to excellence grounded in a personalised, agile approach and strong relationship with the world's most influential luxury travel media. The Spotlight team forges their media connections through strategic, creative storytelling to elevate their clients and their business goals.
With a portfolio of non-competing properties, The Set is a carefully curated luxury brand affiliation company comprising some of the world's best, like-minded, independent hotels and resorts. Whilst maintaining full control over daily operations and their own hotel brand and identity, member hotels enjoy the Set's wide commercial and brand benefits on a global scale. Members include: The Upper House (Hong Kong); The Siam (Bangkok); Hotel Esencia (Mexico); Hotel Café Royal (London); Deos Mykonos; Mamilla (Israel); Nay Palad Hideaway |(Philippines); The Middle House (Shanghai); The Temple House (Chengdu) and The David Citadel (Israel).
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