Apple teases future tech direction
Apple's famously stealthy approach to product development may be shifting gears, with CEO Tim Cook offering rare glimpses of its next wave of innovations.
In recent earnings calls and interviews, Cook reaffirmed that the iPhone remains central to Apple's ecosystem—even in a future featuring AI-powered devices. 'It's difficult to see a world where iPhone's not living in it,' he stated, emphasizing that emerging devices are intended to complement the iPhone, not replace it.
One area of growing interest is smart eyewear. Though Cook initially dismissed glasses as impractical in 2015, he has since updated that view. He cites the Vision Pro—released in 2024—as only the 'early innings' of Apple's progress in augmented reality and hinted at ongoing work to shrink and refine wearable designs.
Apple is also reportedly exploring foldable devices—a move into a segment already occupied by competitors like Google and Samsung. In his signature 'not first, but best' spirit, Cook's comments suggest that Apple is taking its time to ensure any foldable technology meets its established standards for polish and functionality.
These developments form part of a broader strategy where AI, AR wearables, and novel form factors appear set to shape Apple's long-term roadmap.
Yet despite the hints, Apple maintains its trademark reserve—preferring to prioritize refinement over rushing into new categories.
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