Nucleus Software appoints Aabhinna Suresh Khare as chief marketing officer

Time of India

a day ago

Nucleus Software
, India's provider of robust digital lending and transaction banking solutions to the global
financial services industry
, has announced the appointment of
Aabhinna Suresh Khare
as its new
chief marketing officer
(CMO). In his new role, Khare will lead the
global marketing strategy
, drive digital
brand transformation
and strengthen stakeholder engagement across markets.
With over 18 years of multi-sector leadership experience, Khare has been instrumental in building and scaling
customer-centric brands
across fintech, media, and consumer-tech industries. He has previously held senior roles at Bajaj Capital, BookMyForex, IndiaMart, Travel Triangle, and Star and Zee Networks, where he led impactful marketing strategies aligned with business growth and innovation.
This appointment reflects Nucleus Software's continued investment in strategic brand leadership at a time when AI, digital experience, and trust-driven communication are defining the next era of enterprise engagement.
"We are delighted to welcome Aabhinna to Nucleus Software's leadership team. His deep expertise in modern marketing, combined with a strong understanding of technology, makes him a valuable addition as we accelerate our global growth. At Nucleus, we have always believed in building meaningful connections—with our customers, our people, and the industry. Aabhinna's vision of
AI-powered storytelling
and purpose-led brand building aligns with our mission to deliver value with trust and innovation," said Parag Bhise, chief executive officer and executive director, Nucleus Software.
An alumnus of MICA (Gold Medalist) and NIT Raipur, Khare has further sharpened his leadership through executive programs at ISB (Customer Experience) and Reforge (Product and Analytics). His marketing philosophy blends data-backed decisions, storytelling at scale, and human-centered design to deliver measurable business impact.
"We are at the edge of a paradigm shift where AI is not just transforming technology—but reshaping how we build trust, tell stories, and connect with people. At Nucleus, we're uniquely positioned to lead this transformation with purpose and intelligence," said Khare.
"My vision is to craft a brand that is as advanced as the solutions we offer—smart, scalable, and deeply human. A brand that doesn't just talk about innovation, but embodies it at every touchpoint', he further added.
Beyond the boardroom, Khare is a passionate advocate of fitness and personal mastery—having completed the 75 Hard challenge twice. He is a lifelong learner intrigued by the intersection of spirituality, mythology, and business, often drawing inspiration from ancient wisdom to inform modern strategy. He describes his journey as the pursuit of Arete (ἀρετή)—a classical Greek concept of excellence in thought and action.
As Nucleus Software accelerates its growth across global banking ecosystems, Khare's vision and leadership will help shape a brand that is future-ready, purpose-driven, and differentiated in a crowded marketplace, the company stated in a press release.