Jordan's media reflects 79 years of Independence amidst digital dawn
Ammon News - As Jordan prepares to unfurl its flags for its 79th Independence Day, the nation also reflects on the evolution of its own voice – its media.
From the nascent whispers of a state finding its footing to the diverse, digital chorus of today, Jordan's media landscape tells a parallel story of sovereignty, challenge, and aspiration. It is a narrative woven with ink, airwaves, and algorithms, mirroring the Kingdom's journey since 1946.
From its genesis, the Jordanian state grasped the intrinsic link between sovereignty and communication. The establishment of "Al-Haqq Ya'lu" (Truth Prevails) newspaper in 1920, even before the formal Emirate, was a deliberate act – the first documented step in crafting a national discourse.
Independence unleashed a new wave, birthing institutions that would become pillars of this discourse: the Jordan Press Association (1953), major dailies like Ad-Dustour (1967) and Al-Rai (1971), the unifying presence of Jordan Radio and Television (1968), and the authoritative voice of the Petra News Agency (1969).
This foundational structure has dramatically expanded, particularly under His Majesty King Abdullah II's reign, which has championed media development. The Media Commission, Al-Mamlaka TV, and the Jordan Media Institute now complement a vibrant ecosystem encompassing dozens of satellite channels, radio stations, and nearly 150 online publications. Each, in its way, seeks to contribute to a national media that champions responsible freedom while navigating local and global currents.
In the lead-up to the anniversary, a pressing conversation emerges among media leaders: the critical importance of refining and defending the "Jordanian Narrative." This involves not just reporting news, but articulating the nation's journey, its values, and its principled positions in a world saturated with competing voices and, often, deliberate disinformation.
Sakher Dudin, former Minister of State for Media Affairs, contends that this anniversary demands a focused effort. "The media must champion the 'Jordanian Narrative' by showcasing our historical achievements and Hashemite leadership," he urged.
He stresses the urgent need to "reinforce national values and build digital ramparts against the tide of misinformation targeting Jordan's stability," while acknowledging the financial pressures hindering media outlets.
Tareq Momani, President of the Jordan Press Association (JPA), sees the media's evolution as intrinsically linked to independence itself. "Political will has fostered media's growth as a 'soft power'," he notes, highlighting the professionalisation of Jordanian journalists, many of whom now hold prominent positions across the Arab world.
He affirms the JPA's commitment to bolstering these professionals through training, global partnerships, and embracing digital transformation.
The challenge, however, is immense. The speed of social media and the rise of Artificial Intelligence present unprecedented hurdles. Bashir Momani, Director General of the Media Commission, emphasizes the need for a regulatory framework that fosters professionalism while bringing order to the digital "chaos."
He points to the creation of a Digital Media Directorate as a key step in adapting regulations to meet these new realities.
The educational front is equally critical. Dr. Tayseer Abu Arja, a media professor, argues that "technical skills are insufficient. Media graduates must possess deep cultural, historical, and political understanding to effectively represent the Jordanian perspective." This, he believes, is vital in an open global media environment.
Dr. Sakher Khasawneh of the Jordan Media Institute sounds a further note of caution regarding AI and digital media. "We face concerns over privacy, source verification, and intellectual property," he warns, calling for robust ethical guidelines.
He also highlights the significant "financial and technical barriers" preventing many local institutions from fully leveraging new technologies.
As Jordan celebrates 79 years of self-determination, its media sector stands at a crossroads. It carries the weight of a proud legacy and the responsibility of shaping a future narrative. The task is to harness the power of modern tools while upholding the principles of truth, integrity, and national service – ensuring the Jordanian voice rings clear and true in its second century and beyond.
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