Polish designer Magda Butrym's unique collection for H&M brings Slavic romanticism center-stage
"I see this collection as an invitation to our world - a celebration of femininity and flowers. Each piece reflects the spirit of Slavic romance," emphasises designer and brand founder Magda Butrym in an H&M press release.
The rose is an ever-present motif in Slavic mythology, reflecting the poetry of the romantic era as well as Polish folklore. In her latest collection, Butrym hopes to invite a larger audience than ever into the world of Slavic mysticism.
In the words of Polish national poet Adam Mickiewicz: "the rose is alive! a soul has entered it", and the flower is a constant reminder of the steadfastness of women who, despite the prevailing gloom on the pages of 19th-century Polish history, exuded strength and self-confidence.
The collection also commemorates the 10th anniversary of the Magda Butrym label, becoming an opportunity to rediscover its most iconic silhouettes.
It includes archive designs from the fashion house - from airy dresses inspired by flower petals to wide-shouldered blazers and oversize structured coats.
Some key pieces from the collection include a red ruffled gown reminiscent of a bouquet of roses, a flowing lace creation and a deep burgundy leather coat. Each captures the essence of the collection, combining femininity, boldness and masterful craftsmanship.
Jersey dresses in shades of pink and red and an expressive rose pattern also stand out. They wrap the silhouette for a modern, versatile look. Timeless black suits with strong shoulders and rose jacquard lining emphasise Magda's architectural approach to fashion.
"We are thrilled to invite people into Magda's powerful and poetic world. The collection teems with vitality and joy, reflecting the designer's extraordinary ability to capture contemporary femininity in a unique way," adds Ann-Sofie Johansson, the Creative Advisor for H&M.
Accessories from the collection include flower-heeled sandals, iconic flower-shaped earrings set with silver crystals and silk scarves that reinterpret polish femininity in an elegant, contemporary style.
The collection will be available on hm.com and in selected shops from Monday, 24 April 2025.
Magda Butrym made another appearance at Paris Fashion Week, presenting the 'Magdalena' collection for the autumn/winter 2025-2026 season. The show took place in an elegant space overlooking Parc Monceau, where, amidst Polish glass art and hand-knitted lace, the models presented creations combining romance with strength.
Her designs have been worn by, among others, Gigi Hadid, Dua Lipa, Rihanna, Rosie Huntington-Whiteley, Selena Gomez, Natalie Portman, Jennifer Lawrence and Hailey Bieber, thus consolidating the brand's position among global luxury fashion houses.
Butrym's characteristic creases, floral appliqués and oversized jackets, inspired by the 1980s, underlined her unique style. The collection is a tribute to Polish heritage, skillfully transformed into modern fashion with a global appeal.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
12 hours ago
- Forbes
Introducing The Volonaut Airbike, A Futuristic Ride Built For Superheroes
Airbike on test run Volonaut The future of personal transportation is rapidly evolving with dramatic new launches every year. For decades, we have fantasized of flying like our favorite superheroes, soaring through the sky like a Marvel Avenger or skimming the ground on Luke Skywalker's speeder bike. That dream is now coming to life as a flying motorbike has arrived, turning our dreams into reality. The outrageous Volonaut Airbike is a jet-powered personal aircraft designed to give one rider the feeling of flying through the skies like a member of the Fantastic Four . It's a sleek, compact machine that was created to transform the consumer's experience with movement. The Airbike is the brainchild of Tomasz Patan, a Polish inventor and entrepreneur who developed the machine over several years in "stealth mode" before now unveiling it to the world. Weighing only 67 pounds and much lighter than the average motorcycle, the Airbike uses multiple jet engines instead of propellers, dramatically changing the function and feel of flight. Airbike ready for pre orders Volonaut 'It was always my dream to create a personal flying machine so futuristic and iconic that it could be placed on a science-fiction movie set,' Patan says. 'The challenge was to build real-world, reliable technology that could be shrunk down and wrapped in bold design. The result is a vehicle with incredible performance, stunning looks, and it's flying!' Patan wanted the Airbike not only to function, but to inspire people with a machine that incorporates cutting-edge technology with the visceral thrill of straddling a superbike, only in the air. Unlike most vertical take-off and landing aircraft (VTOLs), which rely on helicopter-style rotors or drone propellers, the Airbike is powered entirely by jet propulsion. The design reduces vibrations and creates a smooth, responsive ride. The rider sits in a forward-leaning position, using motorcycle-style controls and stabilization software to do most of the technical work, making it easy to operate. Patan says, "as simple as playing an arcade game." This means beginners will not need aviation training, although the company will provide professional instructions. Because the Airbike falls under the U.S. CFR Part 103 ultralight classification, it does not require a pilot's license. The fuel options are numerous, with the machine able to run on jet fuel, kerosene, diesel, or biodiesel, and can refuel in less than a minute. Despite its remarkable design and function, the Airbike is still restricted to transporting a rider up to 210 pounds and reaching speeds of only 63 mph. It obviously won't get you too far in 10 minutes, so it's still in its infancy for tourism and exploring. Airbike on test ride Volonaut Patan acknowledges the constraints. Describing the current model as a "first-generation" product. "Its purpose is mainly recreational with some interesting use cases where rapid deployment and compact size could be of great benefit," he tells me, "Future Airbike generations will overcome most of those limitations and become more popular and accessible." The other obstacle to most consumers is the cost. The Airbike is currently taking pre-orders for $880,000, limiting its realistic purchase to thrill-seeking billionaires. Despite all of this, the Airbike still proves an important milestone in aviation. According to the company's sales brochure, it is "the first jet-powered flying bike to achieve stable, controlled flight without traditional propellers, which is a breakthrough that could influence the next wave of personal air mobility." Look for many more launches in the future, as personal flight machines are becoming a reality with automakers entering the market. Hyundai, Volkswagen, and Rolls-Royce are among the manufacturers currently developing flying cars and electric VTOLs. All of these are capable of transporting multiple passengers rather than the single-person Airbike. Rolls-Royce electric, vertical take-off and landing (EVTOL) flying car concept. Rolls-Royce With new footage of the Airbike test flight now released, hovering, and landing, it is thrilling to imagine what our future will look like. Camping and exploring in remote, inaccessible areas will never be the same again. For Patan, the emotional connection is as important as the technology itself. 'The rider feels like a superhero with the ability to glide through the air with no effort and the sensation of full three-dimensional freedom,' he explains. This remarkable machine opens up a wonderland of opportunity to deliver an experience never thought possible. As Patan explains, 'The first generation of Airbike lets everyone experience the thrill of riding in the air and owning a machine so far reserved only for science-fiction movies. The Airbike doesn't just fly you through the skies, it transports you into the future.' MORE FROM FORBES Forbes UFO Tourism Is Booming With These 15 Hotspots To Visit Around The World By Jim Dobson Forbes Outrageous Travel Gifts For The Man Who Has Everything By Jim Dobson volonaut airbike
Buzz Feed
a day ago
- Buzz Feed
23 Bizarre Facts That Sound Fake But Are Actually True
Until 2015 in the UK, the coloring in red skittles contained carmine, which derives from the crushed abdomen of female beetles. There's an 80% chance your toothbrush has fecal matter on it. Even if it's stored in a closed container. Even toothbrushes stored outside the bathroom may be contaminated with fecal matter. Winnie the Pooh was banned from a Polish playground because he doesn't wear pants. The casting team for the Harry Potter movies was strongly against non-British actors being a part of the film, which meant that Robin Williams was turned down for Hagrid. Liam Aiken was the only American actor who even got the chance to audition for Harry Potter. Aside from that one exception, the casting team insisted on hiring only British actors. Because of that rule, Robin Williams reached out to director Chris Columbus about playing Hagrid but was politely turned down. As casting director Janet Hirshenson later explained, once Columbus said no to Robin, there was no way he was going to make an exception for anyone else. Cows have accents, and it goes way beyond moo! UK dairy farmers observed that cows seemed to moo with slight variations depending on the region. Curious about this, researchers from the University of London conducted a study and confirmed it — cows really do have regional differences in their moos. Interestingly, birds are also known to develop distinct local dialects. Nutmeg isn't just used in food. It can also be hallucinogenic if consumed in large doses. McDonald's used to have stirring spoons for their coffee until people began using them to snort cocaine. Pirates wore eye patches not because they were missing an eye, but to keep one eye adjusted to darkness. This let them switch quickly between bright sunlight above deck and the dim conditions below deck, giving them an advantage in battle or while moving through the ship. You can actually go to Norway that is, or even Hell, Michigan. And don't worry, it doesn't really get hot. Pope John Paul II is an honorary Harlem Globetrotter. Believe it or not, the largest tire manufacturer in the world In 2011, Guinness World Records named Lego the biggest tire manufacturer in the world. That year, the company produced 381 million tiny tires — far more than Bridgestone's 190 million, Michelin's 184 million, or Goodyear's 181 million. Sure, Lego tires are much easier to make since they're miniature and don't require everything an actual motor vehicle tire needs, but the numbers are still surprising! Roses are among the oldest plants on Earth, with fossils dating back 35 million years. The oldest living rose, which grows on a wall at Hildesheim Cathedral in Germany, is over 1,000 years old — and amazingly, it even survived a World War II bombing. President Theodore Roosevelt had a pet hyena named Bill. There's a pretty high chance that the ground coffee you use likely contains cockroaches. On August 9, 1996, production on Titanic took an unexpected and alarming turn when almost 80 cast and crew members were sent to the hospital after eating clam chowder on set. At first, the incident was thought to be a case of food poisoning, but a Nova Scotia newspaper later reported that the chowder had been deliberately spiked with PCP. Among those affected were actor Bill Paxton and director James Cameron. It's wild to think about, but none of us have ever actually seen our own faces — only reflections and images. Every time we look in a mirror or scroll past a photo, we're only catching a filtered representation. The world sees us directly, but we only know ourselves through glass and pixels. Stop signs used to be yellow. Before the 1920s, stop signs didn't follow any uniform rules — they came in all different shapes and colors. In 1922, the American Association of State Highway Officials decided that stop signs should be yellow and octagon-shaped. At the time, they didn't choose red because red paint tended to fade quickly and appeared too dark at night. It wasn't until the 1950s, after more durable red paint was developed, that the now-familiar red stop sign became the standard. There's actually a gender-neutral word for "niece" or "nephew" — It's "nibling." If you're brother or sister is becoming a parent but they don't know the sex yet, you could easily say, "I have a nibling on the way!" "Paul Winchell, who voiced Tigger in The Many Adventures of Winnie the Pooh, invented an artificial heart." Technically, strawberries and raspberries aren't berries, but bananas and avocados are. Strawberries aren't considered true berries because they don't develop from a single ovary — instead, each tiny seed on the outside comes from its own ovary. Bananas, on the other hand, grow from a single ovary and meet the botanical definition of a berry, which is why they count as one. Before people became obsessed with painting fake freckles on their faces, people wore fake moles made of things like silk, velvet, and even mouse skin as a fashion statement. While stars like Marilyn Monroe, Eva Mendes, and Cindy Crawford popularized beauty marks, people wore facial patches for a variety of reasons. Some covered scars or blemishes, others made political statements, and some even used them to express their personality or relationship status. These patches came in all sorts of shapes — circles, hearts, stars, and moons. The trend saw a short revival in the 1940s before disappearing again. The dot over the lowercase letters 'i' and 'j' actually has a name. It's called a tittle. It appears to be a blend of the words "tiny" and "little"...now how adorable is that?! Lastly, Rapper Pusha T and Justin Timberlake wrote the "I'm Lovin' It" jingle for McDonald's. Unfortunately, they were only paid a one-time fee, and they don't own any publishing rights. Pusha T mentioned in a podcast that he received a $500,000 upfront payment for a jingle — a hefty sum, but he doesn't hold any publishing rights to it. Since the jingle has been used for years, he likely could have made much more if he had. On the other hand, he also created the jingle for Arby's 'We Have the Meats' slogan, and he owns 40% of the publishing rights for that one. Do you have a cool fact to share? Let me know in the comments!
Hypebeast
a day ago
- Hypebeast
_J.L-A.L_ and HOKA Reunite on the Trails
_J.L-A.L_andHOKA's partnership was inevitable. BeforeJean-Luc Ambridge Lavellelaunched his eponymous label, he was already in talks with Thomas Cykana, HOKA's senior director of collaborations. The duo launched atwo-shoe collaborationback in early 2023, reworking the Tor Ultra Boot. Now, it's time for the second chapter of this connection to unfold. TheMafate X, one of HOKA's technical trail runners, is the focal point of this project. While centered around performance, _J.L-A.L_ has applied its nuanced approach to design to merge the worlds of lifestyle and sport. The subtle use of elements like a shimmering finish serve as nods to various points of inspiration, including iridescent sushi. To fully dive into this new campaign, we spoke with Jean-Luc Ambridge Lavelle and Thomas Cykana to learn more about their beginnings and where it has taken them. The first _J.L-A.L_ x HOKA project was well-received by fans of both brands. How did the two parties initially connect? Thomas Cykana: I contacted Jean-Luc when he began designing apparel and hand-cutting patterns. His natural taste and knack for silhouette were unmistakable early on, so we were lucky to launch our debut collaboration on the first day his webstore opened in January 2023. His ability to touch the Tor Ultra made our Paris Fashion Week a success. Jean-Luc Ambridge Lavelle: We connected before I even started the brand. Thomas reached out via Instagram about working together on a project, and throughout the process, _J.L-A.L_ was born. It made sense to release the collaboration within this context. When putting the second collaboration together, what was your starting point? JLAL: The starting point this season was performance and silhouette. We wanted to produce something that met our perspective visually and held weight outside of a superficial value base. Although I'm not a trail runner, I spend significant time in the mountains and frequent trails. This shoe feels like something I would use, and it benefits people on a performance level. TC: HOKA is no stranger to technically crafted products, so focusing on using one of our most innovative shoes was a no-brainer. The Mafate X launched the first carbon fiber plate of its kind within the HOKA range, making it the perfect candidate for this partnership. 'We connected before I even started [_J.L-A.L_].' What makes the Mafate X an excellent canvas for this collaboration? TC: This shoe embodies HOKA's most iconic trail running aesthetic in proportion and figure. Seeing the reflectivity and laces dialed up by Jean-Luc makes this version special. JLAL: For me, it was the levels of texture and engineering. We saw a lot of room to develop it visually and enjoyed honing in on different materials and techniques. What sort of feeling do you hope people get when wearing the shoe? TC: My greatest hope is that this shoe enables the wearer to be freed of their inhibitions, even if only for a moment, and take a leap into the unknown. As a brand made to move people, this collaboration is a testament to our commitment to movement beyond the physical and into the creative and emotional realms. How 'From Earth & Water' combines traditional earthen materials and reshapes perspective is a beautiful expression of what movement can mean beyond trail running. JLAL: On top of this, just enjoying it! Whether visually or in a performance sense. Generally speaking, what is the importance of collaborations to HOKA? TC: Collaborations are about taking the brand to new places and reaching greater heights. Our partners help reveal truths about the brand and unlock opportunities we couldn't otherwise see. Which _J.L-A.L_ designs do you see the shoes best complementing? JLAL: We designed these in conjunction with our Fall/Winter 2025 collection. The color palettes are inspired by multiple elements of the season while staying true to the internal narrative we were developing for the Mafate X. What about _J.L-A.L_ makes the brand a suitable partner for HOKA? TC: _J.L-A.L_ has an eye for detail and an irreverent quirk that perfectly matches our brand. The pattern making, ornamental trims, and elegant utility make for a perfect partnership. How does HOKA fit into the world of _J.L-A.L_? JLAL: I've always respected HOKA. Their design process and approach are against the norm, which is something they've stayed true to. This commitment results in true innovation and feels unwavering in the noise of trends. I respect the approach and hope to maintain a similar dedication to design. The _J.L-A.L_ x HOKA Mafate X will be available on August 22 in both colorways at a price of $250 USD via HOKA and select retailers worldwide. Before that, _J.L-A.L_ is set to host an exclusive pre-release on August 21.
