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Ram looking to take on Ford Ranger, Toyota HiLux directly with ladder-frame dual-cab ute

Ram looking to take on Ford Ranger, Toyota HiLux directly with ladder-frame dual-cab ute

The Advertiser11-07-2025
Ram is set to introduce a new pickup truck in 2027 to slot in under its full-size 1500, sized similarly to Australia's top-selling Ford Ranger and Toyota HiLux.
Technically, it already has one – the Ram Rampage (pictured) sold in Latin America – but unlike that car-based unibody dual-cab, Mopar Insiders reports this upcoming ute will feature body-on-frame construction like all of this country's most popular utes.
It'll also reportedly be offered exclusively in dual-cab guise.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
The as-yet unnamed smaller Ram – a belated replacement for the Dakota, which was axed in 2011 – will enter production at Stellantis' Belvidere plant in the US state of Illinois in 2027.
It'll not only give Ram a direct rival to the Ranger, but also serve as a replacement for the discontinued DS-series Ram 1500 that was previously positioned under the newer DT-series 1500 as the entry point to the commercial vehicle brand's pickup lineup.
Parent company Stellantis previously previewed a unibody pickup for the Ram range in wireframe (pictured below) back in 2021, based on the same STLA Large platform as the new Dodge Charger.
However, there's been radio silence on this vehicle ever since, and subsequent STLA Large announcements haven't included the Ram brand.
Ram subsequently revealed the Brazilian-built and developed Rampage in 2023, closely related to the outgoing Jeep Compass, and this model subsequently appeared in a US design patent this year suggesting it could be offered outside of Latin America.
But this latest report indicates Ram wants to take on the Ranger more directly in the US market instead of monocoque chassis-based 'lifestyle' utes like the Ford Maverick, and the brand's Australian arm has expressed enthusiasm in this upcoming pickup should it be green-lit and if the local business case stacks up.
Ram has talked about a global mid-size pickup for at least five years, with the brand's former CEO Mike Koval Jr telling CarExpertin April 2023 that such a vehicle would almost certainly be produced in right-hand drive (RHD) for international markets including Australia, where Stellantis already sells the Jeep Gladiator dual-cab.
And when he toured the Walkinshaw Automotive facility that converts Ram trucks to RHD for Australia just prior to that, Ram Trucks International chief Bob Graczyk indicated the 'Dakota' would become available in Australia whether it was remanufactured here or not.
Subsequent Ram CEO Chris Feuell said late in 2024 that the ute was still coming to market, and that Ram had weighed a couple of different platform options before landing on a "surprising" decision.
In January this year, Ram's global CEO Tim Kuniskis, who retired last May then returned in December, said he wanted a "mid-size truck so bad" and that it would be vital for the American truck brand.
Mr Kuniskis announced in April he had plans to make 25 global product announcements within the next 18 months, starting in early June.
One of the first of these announcements was the confirmed return of the Hemi V8 to the Ram 1500 lineup.
MORE: Everything Ram
Content originally sourced from: CarExpert.com.au
Ram is set to introduce a new pickup truck in 2027 to slot in under its full-size 1500, sized similarly to Australia's top-selling Ford Ranger and Toyota HiLux.
Technically, it already has one – the Ram Rampage (pictured) sold in Latin America – but unlike that car-based unibody dual-cab, Mopar Insiders reports this upcoming ute will feature body-on-frame construction like all of this country's most popular utes.
It'll also reportedly be offered exclusively in dual-cab guise.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
The as-yet unnamed smaller Ram – a belated replacement for the Dakota, which was axed in 2011 – will enter production at Stellantis' Belvidere plant in the US state of Illinois in 2027.
It'll not only give Ram a direct rival to the Ranger, but also serve as a replacement for the discontinued DS-series Ram 1500 that was previously positioned under the newer DT-series 1500 as the entry point to the commercial vehicle brand's pickup lineup.
Parent company Stellantis previously previewed a unibody pickup for the Ram range in wireframe (pictured below) back in 2021, based on the same STLA Large platform as the new Dodge Charger.
However, there's been radio silence on this vehicle ever since, and subsequent STLA Large announcements haven't included the Ram brand.
Ram subsequently revealed the Brazilian-built and developed Rampage in 2023, closely related to the outgoing Jeep Compass, and this model subsequently appeared in a US design patent this year suggesting it could be offered outside of Latin America.
But this latest report indicates Ram wants to take on the Ranger more directly in the US market instead of monocoque chassis-based 'lifestyle' utes like the Ford Maverick, and the brand's Australian arm has expressed enthusiasm in this upcoming pickup should it be green-lit and if the local business case stacks up.
Ram has talked about a global mid-size pickup for at least five years, with the brand's former CEO Mike Koval Jr telling CarExpertin April 2023 that such a vehicle would almost certainly be produced in right-hand drive (RHD) for international markets including Australia, where Stellantis already sells the Jeep Gladiator dual-cab.
And when he toured the Walkinshaw Automotive facility that converts Ram trucks to RHD for Australia just prior to that, Ram Trucks International chief Bob Graczyk indicated the 'Dakota' would become available in Australia whether it was remanufactured here or not.
Subsequent Ram CEO Chris Feuell said late in 2024 that the ute was still coming to market, and that Ram had weighed a couple of different platform options before landing on a "surprising" decision.
In January this year, Ram's global CEO Tim Kuniskis, who retired last May then returned in December, said he wanted a "mid-size truck so bad" and that it would be vital for the American truck brand.
Mr Kuniskis announced in April he had plans to make 25 global product announcements within the next 18 months, starting in early June.
One of the first of these announcements was the confirmed return of the Hemi V8 to the Ram 1500 lineup.
MORE: Everything Ram
Content originally sourced from: CarExpert.com.au
Ram is set to introduce a new pickup truck in 2027 to slot in under its full-size 1500, sized similarly to Australia's top-selling Ford Ranger and Toyota HiLux.
Technically, it already has one – the Ram Rampage (pictured) sold in Latin America – but unlike that car-based unibody dual-cab, Mopar Insiders reports this upcoming ute will feature body-on-frame construction like all of this country's most popular utes.
It'll also reportedly be offered exclusively in dual-cab guise.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
The as-yet unnamed smaller Ram – a belated replacement for the Dakota, which was axed in 2011 – will enter production at Stellantis' Belvidere plant in the US state of Illinois in 2027.
It'll not only give Ram a direct rival to the Ranger, but also serve as a replacement for the discontinued DS-series Ram 1500 that was previously positioned under the newer DT-series 1500 as the entry point to the commercial vehicle brand's pickup lineup.
Parent company Stellantis previously previewed a unibody pickup for the Ram range in wireframe (pictured below) back in 2021, based on the same STLA Large platform as the new Dodge Charger.
However, there's been radio silence on this vehicle ever since, and subsequent STLA Large announcements haven't included the Ram brand.
Ram subsequently revealed the Brazilian-built and developed Rampage in 2023, closely related to the outgoing Jeep Compass, and this model subsequently appeared in a US design patent this year suggesting it could be offered outside of Latin America.
But this latest report indicates Ram wants to take on the Ranger more directly in the US market instead of monocoque chassis-based 'lifestyle' utes like the Ford Maverick, and the brand's Australian arm has expressed enthusiasm in this upcoming pickup should it be green-lit and if the local business case stacks up.
Ram has talked about a global mid-size pickup for at least five years, with the brand's former CEO Mike Koval Jr telling CarExpertin April 2023 that such a vehicle would almost certainly be produced in right-hand drive (RHD) for international markets including Australia, where Stellantis already sells the Jeep Gladiator dual-cab.
And when he toured the Walkinshaw Automotive facility that converts Ram trucks to RHD for Australia just prior to that, Ram Trucks International chief Bob Graczyk indicated the 'Dakota' would become available in Australia whether it was remanufactured here or not.
Subsequent Ram CEO Chris Feuell said late in 2024 that the ute was still coming to market, and that Ram had weighed a couple of different platform options before landing on a "surprising" decision.
In January this year, Ram's global CEO Tim Kuniskis, who retired last May then returned in December, said he wanted a "mid-size truck so bad" and that it would be vital for the American truck brand.
Mr Kuniskis announced in April he had plans to make 25 global product announcements within the next 18 months, starting in early June.
One of the first of these announcements was the confirmed return of the Hemi V8 to the Ram 1500 lineup.
MORE: Everything Ram
Content originally sourced from: CarExpert.com.au
Ram is set to introduce a new pickup truck in 2027 to slot in under its full-size 1500, sized similarly to Australia's top-selling Ford Ranger and Toyota HiLux.
Technically, it already has one – the Ram Rampage (pictured) sold in Latin America – but unlike that car-based unibody dual-cab, Mopar Insiders reports this upcoming ute will feature body-on-frame construction like all of this country's most popular utes.
It'll also reportedly be offered exclusively in dual-cab guise.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
The as-yet unnamed smaller Ram – a belated replacement for the Dakota, which was axed in 2011 – will enter production at Stellantis' Belvidere plant in the US state of Illinois in 2027.
It'll not only give Ram a direct rival to the Ranger, but also serve as a replacement for the discontinued DS-series Ram 1500 that was previously positioned under the newer DT-series 1500 as the entry point to the commercial vehicle brand's pickup lineup.
Parent company Stellantis previously previewed a unibody pickup for the Ram range in wireframe (pictured below) back in 2021, based on the same STLA Large platform as the new Dodge Charger.
However, there's been radio silence on this vehicle ever since, and subsequent STLA Large announcements haven't included the Ram brand.
Ram subsequently revealed the Brazilian-built and developed Rampage in 2023, closely related to the outgoing Jeep Compass, and this model subsequently appeared in a US design patent this year suggesting it could be offered outside of Latin America.
But this latest report indicates Ram wants to take on the Ranger more directly in the US market instead of monocoque chassis-based 'lifestyle' utes like the Ford Maverick, and the brand's Australian arm has expressed enthusiasm in this upcoming pickup should it be green-lit and if the local business case stacks up.
Ram has talked about a global mid-size pickup for at least five years, with the brand's former CEO Mike Koval Jr telling CarExpertin April 2023 that such a vehicle would almost certainly be produced in right-hand drive (RHD) for international markets including Australia, where Stellantis already sells the Jeep Gladiator dual-cab.
And when he toured the Walkinshaw Automotive facility that converts Ram trucks to RHD for Australia just prior to that, Ram Trucks International chief Bob Graczyk indicated the 'Dakota' would become available in Australia whether it was remanufactured here or not.
Subsequent Ram CEO Chris Feuell said late in 2024 that the ute was still coming to market, and that Ram had weighed a couple of different platform options before landing on a "surprising" decision.
In January this year, Ram's global CEO Tim Kuniskis, who retired last May then returned in December, said he wanted a "mid-size truck so bad" and that it would be vital for the American truck brand.
Mr Kuniskis announced in April he had plans to make 25 global product announcements within the next 18 months, starting in early June.
One of the first of these announcements was the confirmed return of the Hemi V8 to the Ram 1500 lineup.
MORE: Everything Ram
Content originally sourced from: CarExpert.com.au
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Peugeot and Fiat parent steal design boss back from Renault
Peugeot and Fiat parent steal design boss back from Renault

The Advertiser

time2 days ago

  • The Advertiser

Peugeot and Fiat parent steal design boss back from Renault

After five years at rival Renault, Gilles Vidal will become head of design for European brands for Stellantis from October 1. There he will oversee the design of cars, SUVs and vans from Peugeot, Citroen, DS, Opel/Vauxhall, Fiat/Abarth, Alfa Romeo, and Lancia. He replaces his former boss Jean-Pierre Ploué, who will leave Stellantis. His return to Stellantis is the latest in a series of executive changes and appointment since Antonio Filosa took charge of the French-Italian-American automaker in late June. CarExpert can save you thousands on a new car. Click here to get a great deal. Mr Vidal has been the Renault Group's head of design Gilles Vidal. During his relatively short tenure there he has overseen a number of key models and important changes. The Renault 5 EV concept, which debuted in 2021, was turned into the 2024 production model. This has been joined by the 4 E-Tech, another retro-flavoured all-electric model, and starting with the 2023 Rafale, a new design language has been rolled out across the Renault lineup. On top of this he also oversaw the introduction of a harder-edged style for Dacia, and the transformation of Alpine into a brand that also encompasses sporty electric SUVs. No interim or long-term successor has been named for Mr Vidal. His departure sees the French automaker thrown into more chaos. In June, CEO Luca de Meo suddenly quit to lead Kering, a luxury brand conglomerate that owns Gucci, Yves Saint Laurent, Balenciaga and others. Renault has appointed chief financial officer Duncan Minto as interim boss, but a full-time replacement has yet to be found. Prior to leading the Renault Group's design operations, Mr Vidal had spent all of his working life at Group PSA, the then-parent of Peugeot and Citroen. He joined Citroen in 1996 after graduating from the Art Centre College of Design in Vevey, Switzerland. He ascended through the ranks, working on both interior and exterior design, and managing the development of the first-generation Citroen C4 and C4 Picasso (above). Mr Vidal was appointed as the Peugeot's brand chief designer in 2010, where he helped to craft a sportier and more modern image for the marque. Highlights include the 2013 Peugeot 308, the second-generation 508 launched in 2018, and the 3008 revealed in 2016. He also oversaw the introduction of the iCockpit interior design theme, which blends aircraft inspiration with the company's latest infotainment systems. MORE: Everything Peugeot Content originally sourced from: After five years at rival Renault, Gilles Vidal will become head of design for European brands for Stellantis from October 1. There he will oversee the design of cars, SUVs and vans from Peugeot, Citroen, DS, Opel/Vauxhall, Fiat/Abarth, Alfa Romeo, and Lancia. He replaces his former boss Jean-Pierre Ploué, who will leave Stellantis. His return to Stellantis is the latest in a series of executive changes and appointment since Antonio Filosa took charge of the French-Italian-American automaker in late June. CarExpert can save you thousands on a new car. Click here to get a great deal. Mr Vidal has been the Renault Group's head of design Gilles Vidal. During his relatively short tenure there he has overseen a number of key models and important changes. The Renault 5 EV concept, which debuted in 2021, was turned into the 2024 production model. This has been joined by the 4 E-Tech, another retro-flavoured all-electric model, and starting with the 2023 Rafale, a new design language has been rolled out across the Renault lineup. On top of this he also oversaw the introduction of a harder-edged style for Dacia, and the transformation of Alpine into a brand that also encompasses sporty electric SUVs. No interim or long-term successor has been named for Mr Vidal. His departure sees the French automaker thrown into more chaos. In June, CEO Luca de Meo suddenly quit to lead Kering, a luxury brand conglomerate that owns Gucci, Yves Saint Laurent, Balenciaga and others. Renault has appointed chief financial officer Duncan Minto as interim boss, but a full-time replacement has yet to be found. Prior to leading the Renault Group's design operations, Mr Vidal had spent all of his working life at Group PSA, the then-parent of Peugeot and Citroen. He joined Citroen in 1996 after graduating from the Art Centre College of Design in Vevey, Switzerland. He ascended through the ranks, working on both interior and exterior design, and managing the development of the first-generation Citroen C4 and C4 Picasso (above). Mr Vidal was appointed as the Peugeot's brand chief designer in 2010, where he helped to craft a sportier and more modern image for the marque. Highlights include the 2013 Peugeot 308, the second-generation 508 launched in 2018, and the 3008 revealed in 2016. He also oversaw the introduction of the iCockpit interior design theme, which blends aircraft inspiration with the company's latest infotainment systems. MORE: Everything Peugeot Content originally sourced from: After five years at rival Renault, Gilles Vidal will become head of design for European brands for Stellantis from October 1. There he will oversee the design of cars, SUVs and vans from Peugeot, Citroen, DS, Opel/Vauxhall, Fiat/Abarth, Alfa Romeo, and Lancia. He replaces his former boss Jean-Pierre Ploué, who will leave Stellantis. His return to Stellantis is the latest in a series of executive changes and appointment since Antonio Filosa took charge of the French-Italian-American automaker in late June. CarExpert can save you thousands on a new car. Click here to get a great deal. Mr Vidal has been the Renault Group's head of design Gilles Vidal. During his relatively short tenure there he has overseen a number of key models and important changes. The Renault 5 EV concept, which debuted in 2021, was turned into the 2024 production model. This has been joined by the 4 E-Tech, another retro-flavoured all-electric model, and starting with the 2023 Rafale, a new design language has been rolled out across the Renault lineup. On top of this he also oversaw the introduction of a harder-edged style for Dacia, and the transformation of Alpine into a brand that also encompasses sporty electric SUVs. No interim or long-term successor has been named for Mr Vidal. His departure sees the French automaker thrown into more chaos. In June, CEO Luca de Meo suddenly quit to lead Kering, a luxury brand conglomerate that owns Gucci, Yves Saint Laurent, Balenciaga and others. Renault has appointed chief financial officer Duncan Minto as interim boss, but a full-time replacement has yet to be found. Prior to leading the Renault Group's design operations, Mr Vidal had spent all of his working life at Group PSA, the then-parent of Peugeot and Citroen. He joined Citroen in 1996 after graduating from the Art Centre College of Design in Vevey, Switzerland. He ascended through the ranks, working on both interior and exterior design, and managing the development of the first-generation Citroen C4 and C4 Picasso (above). Mr Vidal was appointed as the Peugeot's brand chief designer in 2010, where he helped to craft a sportier and more modern image for the marque. Highlights include the 2013 Peugeot 308, the second-generation 508 launched in 2018, and the 3008 revealed in 2016. He also oversaw the introduction of the iCockpit interior design theme, which blends aircraft inspiration with the company's latest infotainment systems. MORE: Everything Peugeot Content originally sourced from: After five years at rival Renault, Gilles Vidal will become head of design for European brands for Stellantis from October 1. There he will oversee the design of cars, SUVs and vans from Peugeot, Citroen, DS, Opel/Vauxhall, Fiat/Abarth, Alfa Romeo, and Lancia. He replaces his former boss Jean-Pierre Ploué, who will leave Stellantis. His return to Stellantis is the latest in a series of executive changes and appointment since Antonio Filosa took charge of the French-Italian-American automaker in late June. CarExpert can save you thousands on a new car. Click here to get a great deal. Mr Vidal has been the Renault Group's head of design Gilles Vidal. During his relatively short tenure there he has overseen a number of key models and important changes. The Renault 5 EV concept, which debuted in 2021, was turned into the 2024 production model. This has been joined by the 4 E-Tech, another retro-flavoured all-electric model, and starting with the 2023 Rafale, a new design language has been rolled out across the Renault lineup. On top of this he also oversaw the introduction of a harder-edged style for Dacia, and the transformation of Alpine into a brand that also encompasses sporty electric SUVs. No interim or long-term successor has been named for Mr Vidal. His departure sees the French automaker thrown into more chaos. In June, CEO Luca de Meo suddenly quit to lead Kering, a luxury brand conglomerate that owns Gucci, Yves Saint Laurent, Balenciaga and others. Renault has appointed chief financial officer Duncan Minto as interim boss, but a full-time replacement has yet to be found. Prior to leading the Renault Group's design operations, Mr Vidal had spent all of his working life at Group PSA, the then-parent of Peugeot and Citroen. He joined Citroen in 1996 after graduating from the Art Centre College of Design in Vevey, Switzerland. He ascended through the ranks, working on both interior and exterior design, and managing the development of the first-generation Citroen C4 and C4 Picasso (above). Mr Vidal was appointed as the Peugeot's brand chief designer in 2010, where he helped to craft a sportier and more modern image for the marque. Highlights include the 2013 Peugeot 308, the second-generation 508 launched in 2018, and the 3008 revealed in 2016. He also oversaw the introduction of the iCockpit interior design theme, which blends aircraft inspiration with the company's latest infotainment systems. MORE: Everything Peugeot Content originally sourced from:

Peugeot and Fiat parent steal design boss back from Renault
Peugeot and Fiat parent steal design boss back from Renault

7NEWS

time2 days ago

  • 7NEWS

Peugeot and Fiat parent steal design boss back from Renault

After five years at rival Renault, Gilles Vidal will become head of design for European brands for Stellantis from October 1. There he will oversee the design of cars, SUVs and vans from Peugeot, Citroen, DS, Opel/Vauxhall, Fiat/Abarth, Alfa Romeo, and Lancia. He replaces his former boss Jean-Pierre Ploué, who will leave Stellantis. His return to Stellantis is the latest in a series of executive changes and appointment since Antonio Filosa took charge of the French-Italian-American automaker in late June. CarExpert can save you thousands on a new car. Click here to get a great deal. Mr Vidal has been the Renault Group's head of design Gilles Vidal. During his relatively short tenure there he has overseen a number of key models and important changes. The Renault 5 EV concept, which debuted in 2021, was turned into the 2024 production model. This has been joined by the 4 E-Tech, another retro-flavoured all-electric model, and starting with the 2023 Rafale, a new design language has been rolled out across the Renault lineup. On top of this he also oversaw the introduction of a harder-edged style for Dacia, and the transformation of Alpine into a brand that also encompasses sporty electric SUVs. No interim or long-term successor has been named for Mr Vidal. His departure sees the French automaker thrown into more chaos. In June, CEO Luca de Meo suddenly quit to lead Kering, a luxury brand conglomerate that owns Gucci, Yves Saint Laurent, Balenciaga and others. Renault has appointed chief financial officer Duncan Minto as interim boss, but a full-time replacement has yet to be found. Prior to leading the Renault Group's design operations, Mr Vidal had spent all of his working life at Group PSA, the then-parent of Peugeot and Citroen. He joined Citroen in 1996 after graduating from the Art Centre College of Design in Vevey, Switzerland. He ascended through the ranks, working on both interior and exterior design, and managing the development of the first-generation Citroen C4 and C4 Picasso (above). Mr Vidal was appointed as the Peugeot's brand chief designer in 2010, where he helped to craft a sportier and more modern image for the marque. Highlights include the 2013 Peugeot 308, the second-generation 508 launched in 2018, and the 3008 revealed in 2016. He also oversaw the introduction of the iCockpit interior design theme, which blends aircraft inspiration with the company's latest infotainment systems.

Polestar Australia boss calls for overhaul of ute tax incentives
Polestar Australia boss calls for overhaul of ute tax incentives

The Australian

time2 days ago

  • The Australian

Polestar Australia boss calls for overhaul of ute tax incentives

The boss of one of Australia's greenest car companies has called for an end to tax breaks for utes that have become the nation's best-selling cars. Scott Maynard, managing director of Polestar in Australia, says lucrative tax concessions for high-riding utes have gone too far, resulting in taxpayers subsidising cars that are harmful to the environment. MORE: Luxury van delivers – at a cost Toyota HiLux, Mitsubishi Triton and Ford Ranger utes are the subject of lucrative tax incentives. Picture: Mark Bean Large four-wheel-drive utes can be exempt from luxury car tax and fringe benefits tax that apply to other vehicles. Maynard says the fringe benefits tax concession 'continues to disproportionately serve the sale of dual cab utes and not what I would consider to be a far more progressive style of transportation, which is electric vehicles'. 'Consider that three of the top five selling cars in Australia for the entire first half [of the year] were dual cab utes and their variants,' he said. 'We've now got more than one and a half times the dual cab ute to tradie ratio, which doesn't make sense. Polestar Australia's Scott Maynard says the focus of the tax break system for cars is misguided. 'If you consider some of the positioning of some of those particular vehicles, which are clearly no longer tools of trade, I don't think it's a difficult jump to make to put that on the fact that they've enjoyed tax let off since 2000. 'Wouldn't it be great to see benefits like that afforded to vehicles that are now cheaper to own um easier to live with and better for the environment?' Rod Campbell, research director at The Australia Institute, made headlines in 2024 when pointing out the 'considerable costs on society' of subsidising large utes such as the RAM 1500 and Ford F-150. MORE: Jet pilot tech to change Aussie cars Huge utes like these ones are being subsidised by the government instead of a proper focus on clean technology, Maynard says. Picture: Supplied 'The Australian public is subsidising big, dumb utes by hundreds of millions of dollars each year,' he said. 'These vehicles are damaging roads, reducing safety and increasing emissions, yet they are given a massive tax break. 'Removing the luxury car tax exemption will not affect most ute drivers, particularly tradies. 'Instead it targets those buying large luxury vehicles, worth sometimes hundreds of thousands of dollars, for personal use. 'Economics 101 says that governments should tax things they want less of, and subsidise things they want more of, and it is stunning that the Australian Government seems to want more big, dumb utes.' Maynard's views differ from peers at the top of the car industry. Polestar has effectively split from the Federal Chamber of Automotive Industries, a collective that lobbies on behalf of member companies such as Toyota, Ford and Mitsubishi – brands that rely heavily on the sales of utes such as the HiLux, Ranger and Triton. But Polestar doesn't have a ute. MORE: Polestar 4 a window into the future Polestar specialises in electric vehicles only. Picture: Supplied It doesn't have any cars that require petrol or diesel fuel – every Polestar sold in Australia is a pure electric vehicle. Maynard said the brand's all-in stance on electric vehicles 'does open a window for us' as rival brands water down their commitment to EVs. The brand has recorded an uptick in interest from customers who were considering plug-in electric vehicles before a tax break expired on April 1, pushing them toward EVs. 'Anecdotally, I feel like I'm talking to more and more customers that say now that's done,' he said. 'At a function last night, I spoke to three people at a table that said, 'you know, we were squaring up for a PHEV [but] we will probably just go full electric now'. 'And I know that there was a lot of people that were trying to get their PHEV deals secured before that FBT incentive [expired].'

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