Incent, MDT Partner to Provide Youth Digital Banking Solutions for Credit Unions
Incent and MDT partner to provide an advanced youth banking solution, helping credit unions attract Gen Z and Gen Alpha, build long-term loyalty by engaging younger members and build responsible money management habits.
The growing demographic disparity among credit unions further underscores the importance of engaging with Generation Z (ages 16 -18) and Generation Alpha (ages 6 – 15). In a recent survey conducted by CULytics, 80% of credit union leaders indicated that attracting younger members is 'extremely important.' However, in the same survey, less than 40% of respondents reported gaining 'real traction' with this segment. Incent, in partnership with MDT, is helping address this concern with its fully integrated, white-labeled solution that is designed specifically for younger members with interactive features, a seamless user interface and an intuitive design that is easy to navigate.
Pete Major, Vice President, Fintech Solutions at MDT, said, 'At MDT, we are committed to providing our credit union clients with proven tools and services that support their business goals and help them remain institutions of choice. Engaging the next generation of members is a top priority for credit unions across the country. Incent's platform not only ensures credit unions remain relevant with Generation Z and Generation Alpha, but also has built in features to foster long-term relationships. We are proud to partner with Incent and to make this compelling offering available to our credit union community.'
Together, MDT and Incent are providing credit unions a youth banking solution that builds responsible money management habits by offering a secure, real-world digital banking experience. The platform's robust suite of features are designed to teach financial literacy and encourage responsible money management through various modules including: Learn, Earn, Spend, Save, Give and Borrow.
Marcell King, president and COO of Incent, said, 'MDT has a strong reputation and history of supporting the digital movement and ensuring credit unions of all sizes are equipped to not only succeed, but to thrive in today's increasingly competitive environment. This partnership is yet another example of that commitment and together, we are providing MDT's credit union clients with invaluable tools to educate and engage with younger generations, while also ensuring these members are equipped with the knowledge needed to make sound money decisions and to establish a solid financial foundation. Our platform is designed to engage the entire family, building trust and loyalty for not only today's members, but for future generations as well. We look forward to a long-standing partnership with MDT and to working with their member credit unions.'
Incent's youth banking platform keeps deposits and interchange revenue within the credit union rather than diverting them to third-party fintech sponsor banks. Additionally, the platform helps credit unions grow their share of wallet by maintaining ownership of the relationship and seamlessly transitioning the child to an 'adult' account when the child turns 18.
About Incent
Incent is the leading provider of B2B youth banking services for U.S. banks and credit unions. Designed specifically for community financial institutions, Incent's youth digital banking solution provides the tools needed to teach kids responsible financial habits. The platform engages youth (ages 6–18) by combining financial education and gamification with hands-on real-life banking experiences focused on earning, saving, giving, spending and borrowing money. Incent seamlessly integrates with financial institutions' existing digital banking solutions, enabling banks and credit unions to engage younger customers while maintaining deposits within the institution. The parent or guardian retains full control of the account, ensuring a safe and educational digital banking experience.
For additional information about Incent visit www.incent.net or connect with the company on LinkedIn.
About MDT
MDT helps credit unions navigate complex financial technology ecosystems, ensuring they remain institutions of choice for members. In addition to hosting the Symitar core processing system from Jack Henry™, MDT provides credit unions with the tools and technology needed to compete and grow. Committed to partnership, security, and compliance, MDT takes a collaborative approach to service—leveraging deep industry expertise to understand each institution's unique needs and foster long-term success. MDT supports over 100 credit unions with cloud-based solutions, expert consulting, and digital transformation strategies. With MDT, credit unions across the country can more effectively implement technology, boost efficiencies, and enhance member service. Visit mdtmi.com or follow @memberdriven for more information.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CNBC
4 hours ago
- CNBC
From dumpling-making to pub quizzes: Gen Z's recipe to making friends in real life
Fatigued by everything virtual, the youngest generation at work are now leaning into in-person networking events to find their tribe. A large number of Generation Z — born between 1997 and 2012 — entered the workforce during the Covid-19 pandemic and were forced to tune in remotely. U.S. Surgeon General Vivek Murthy even declared a loneliness epidemic in the U.S. in 2023, saying it was especially affecting young people. Some Gen Z workers are even returning to the office in a bid to expand their network. One recent Freeman survey of nearly 2,000 U.S. adults in professional jobs found that 91% of Gen Z said it would be nice to have a balance of virtual and in-person events to connect with others at their company and in their industry. "In general, young people seek the social atmosphere because many of them just graduated college or are a few years out and are looking for similar social conveniences," Dan Schawbel, managing partner at Workplace Intelligence, explained. Some employers are catching on and trying to fill this gap. Canary Wharf, London's privately owned financial district, which houses companies like JPMorgan, Barclays, and Morgan Stanley, launched the Wharf Connect networking program in 2024 for professionals in the first 10 years of their career. Part of the area's return-to-office drive, Wharf Connect is accessible via an app and offers free events from LinkedIn workshops to pub quizzes. The initiative gets an average of 36 attendees per event and has seen 1,500 RSVPs since its inception last year. "Part of the return-to-office push is that young people, especially, yearn for those connections, and relative to older generations, they are much more isolated and lonely, so return to office at least partially allows them to meet their coworkers," Schawbel said. Last week, I took a trip to Canary Wharf to attend a Xiao Long Bao (dumpling) masterclass at Taiwanese restaurant Din Tai Fung — an event organized by Wharf Connect. Walking into a dining room nestled at the back of the restaurant where the workshop was taking place, I was stunned to see how busy it was with over 50 young professionals in attendance and chattering away. The event featured a hands-on dumpling-making session with the chef, accompanied by complimentary food and drinks. CNBC Make It spoke with three Gen Z attendees who shared how structured networking events are helping them find community. Twenty-five-year-old Vivek Haria, a senior tax advisor at a financial services firm, has attended 10 Wharf Connect events. Before starting his job in the Canary Wharf area, he was already seeking out social events or communities that would allow him to socialize and mingle outside of the workplace, but they left much to be desired. "In fact, there were hardly any, and the ones I went to were pretty much a bit crap. Then I moved here, and this was the last place that I expected these kinds of events. It's definitely filled that gap. I've made some really good friends that I meet up with on weekends as well," Haria said. For Sinny Wei, a 27-year-old human resources professional, moving from New Zealand to London meant she didn't have an established network or community in the U.K. "For me, personally, it is difficult to make friends, because I've moved over here as well, so you've really got to put yourself out there a lot. I really do like it [Wharf Connect] for that as well," she said. Wei said it's a good way to socialize informally, with free tickets, food and drinks being a great draw to the events. "I've only been to two events, so maybe if you ask me after three events, I'll have made some friends by then," she said. Haria noted that, although he returned to the office, many of his colleagues weren't physically at the workplace. The Wharf Connect events makes going to the office worthwhile, because he has something to look forward to in the evenings, he noted. "So I go into the office as many times a week as I can…working from home after Covid has been a bit s--- like I'll go into the office three or four times a week and most of my team won't be in," Haria said. In fact, a 2023 survey by employee background screening company Checkr, which polled 3,000 U.S. workers, found that 68% of managers were keen to continue remote and hybrid work in 2024, while only 48% of employees felt the same way. Senior professionals have less motivation to be in the office, according to Schawbel. With more established social lives, less of a need for mentorship, and better home office setups, older professionals are less drawn to the in-person workplace. This is creating a social void for younger workers. Organized in-person events, from professional networking to speed dating, are in vogue right now, and they are very appealing for Gen Z — some of whom may have underdeveloped social skills. "Covid, plus over-reliance on technology equals socially awkward," Schawbel said. "I'm not saying everyone is socially awkward. I'm just saying it's a recipe to create socially awkward individuals." Activity-focused events enable young people to socialize in a structured environment, rather than forcing them to spark up conversations at random. Dating giant Hinge is even funding free activity-based social events for young people in London, Los Angeles, and New York to make friends. Another example is social app Time Left, which arranges weekly dinners for strangers to meet up, with over 80,000 strangers brought together in 60 countries each month. Morayo Adesina, a 25-year-old equity research bank analyst, said that London changed after the Covid-19 pandemic, with many restaurants and bars not staying open as late — making it hard to get out of the house spontaneously. "Speed dating has definitely become very popular amongst my friends. I just think in general, there's been, a real push to have different kinds of events," she said. Wharf Connect has been an opportunity for Adesina to meet "a lot of cool people" and try new things. "The events that they put on are quite fun, like it's not every day that I get to go to Din Tai Fung to do dumpling making or sushi making." Schawbel said that for many years, people have over-relied on technology to form connections, such as on dating apps or social media, but the abundance of options has created a sense of overwhelm. The rise of in-person events and the demand for them is a rejection of online culture, he added. "They're resisting this digital age, because the digital age has become very cluttered and unreliable, therefore, they're yearning to connect in person more," Schawbel said.
Yahoo
12 hours ago
- Yahoo
Big Tree Farms Ramps Up Innovation to Meet Gen Z's and the Nation's Growing Demand for Bold, Global Flavors
From Bali to Kitchens Everywhere: Company to Showcase Full Lineup of New and Existing Sustainably Sourced Sauces, Marinades, Sugars and More at Newtopia 2025 BALI, Indonesia, and BURLINGTON, Vt., Aug. 18, 2025 /PRNewswire/ -- Big Tree Farms, owners of the world's largest and most sustainable coconut nectar supply chain and the leading brand in Bali-inspired sauces, marinades, and sugars, is turning up the heat on innovation at Newtopia 2025 to meet Gen Z's and the nation's craving for bold, layered flavors and feel-good ingredients and products. At Booth 1133, Big Tree Farms will debut its vibrant new brand design – infused with the magic and madness of Bali's food scene – and showcase a lineup that pairs exciting new category launches with its top-selling Coconut Aminos and Coconut Sugar, reflecting the brand's continued momentum across categories. Organic Bali Sambal (New for 2026): Newtopia attendees will be among the first to sample this chili-based blast of flavor, Bali Sambal, The Notorious OG Everything Sauce. Naughty Bali BBQ Sauces (Expanded Distribution Coming Soon): A swicy, flavor-forward trio capturing the energetic heart (and heat) of Bali, with three distinct heat levels perfect for grilling, marinating, or dipping and all leftovers. Organic and Regeneratively Organic Certified (ROC) Coco Aminos: The market's leading lower-sodium, soy-free and gluten-free alternative to soy sauce, bringing rich umami and versatility to all cuisines. Organic Marinades and Sauces: Indonesian-inspired blends powered by whole-food ingredients and signature Coco Aminos for effortless, flavor-packed meals and snacks. Organic and ROC Coconut Sugars: Among the first and still the nation's leading unrefined coconut sugars, rich in minerals and deep in flavor, offering a naturally lower glycemic swap for cane sugar and artificial sweeteners. "Gen Z and today's flavor seekers aren't settling for mild and conventional — they want bold, layered, share-worthy tastes that bring people together," said Ben Ripple, founder and chief executive officer of Big Tree Farms. "Think swicy heat, global flair, and unforgettable depth — our products make it easy to bring those craveable, conversation-starting flavors home." At the heart of every Big Tree Farms product is organic Nira, the hand-harvested nectar extracted from coconut blossoms. This super ingredient delivers natural sweetness and rich depth while serving as the foundation for the company's innovative lineup. "Nira is where it all starts," Ripple added. "It's our link to the land, our farmer partners, and the traditions that inspire everything we make. From our very first harvest to today, we've stayed true to responsible sourcing and regenerative agriculture in ways that give back to the earth, strengthen communities, and deliver intense, authentic flavors people can feel good about." At Newtopia 2025's Product Showcase, Ripple will share insights on next generation demand for bold, clean-ingredient products and debut Bali Sambal, The Notorious OG Everything Sauce, the company's latest innovation. He will also spotlight the explosive growth of Big Tree Farms' Coco Aminos and Coconut Sugar businesses, not only in retail but also through its private label and B2B partnerships. To learn more about Big Tree Farms' sustainably sourced products shaping the future of flavor, visit Big Tree Farms products are available at leading retailers nationwide and on Amazon. About Big Tree FarmsFounded over 20 years ago, Big Tree Farms is committed to creating good-for-you products that support a better-for-us world. With the world's largest and most sustainable coconut nectar supply chain, Big Tree Farms works directly with more than 16,000 small-scale farmers in Indonesia, preserving traditional practices while promoting regenerative agriculture. The company's mission is to seed beneficial change through innovative organic foods that support better health, a balanced environment, and fair economies for farmers, customers, and the global community. View original content to download multimedia: SOURCE Big Tree Farms Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Bloomberg
13 hours ago
- Bloomberg
You Should Ask Your Teens for Shopping and Investing Tips
Next time your teenagers have a craving for the ultra-spicy Buldak ramen or the fierce-looking Labubu toy, don't scratch your head and question their taste. Rather, consider yourself lucky, because they are helping you spot the next billion-dollar brand before it gets on global investors' radar. With birth rates falling around the world, Generation Alpha, roughly born between 2010 and 2024, will have the largest economic footprint in our lifetime. An estimated $5.3 trillion has already been spent on them, and by 2030, some will be joining the labor force and earning.
