Mrs Hinch hits back at trolls for mum-shaming her about school holiday activity saying sons are ‘learning a life skill'
The 35-year-old, real name Sophie Hinchcliffe, has turned her love of cleaning into a lucrative career.
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And it seems she's hoping that she's passed on this love to her eldest boys - Ronnie, five, and Lennie, three.
As she took to her Instagram page this week to share a Reel which showed the pair helping her out cleaning the house.
In addition to dusting and tidying, the boys were seen changing the tablecloth in the kitchen and wiping the surfaces.
They even appeared to have inherited her home tweaks, such as her famous pillow "chop" - hitting the middle of cushions and pillows to give them a distinctive look - as Ronnie was seen copying his mum.
Alongside the video, Mrs Hinch wrote: "Here's to raising boys who know that teamwork starts at home.
"It's not about the mess, it's about the message, learning that we're a team, and everyone's part matters.
"I would love for my boys to grow up knowing the basics of how to manage a home, not just for themselves, but so the heavy load doesn't always fall on one partner's shoulders."
And while the majority of people praised Mrs Hinch for the Reel, there were also a few negative comments.
"Poor kids making them clean," one wrote.
"Pleased you ain't my mum. School holidays are for a reason!"
Inside pregnant Mrs Hinch's swanky looking nursery with Temu buys, Facebook bargains & Ikea DIY
Mrs Hinch then responded in a post on her Instagram Story, as she wrote: "I don't make my children clean the house everyday AT ALL
In fact, they want to help!
"It's not even about the cleaning, or the mess.
"It's about teamwork, helping each other, learning little life skills and even making it fun if I can."
She thanked those who had left kind comments, and concluded: "And to those who feel the need to be so negative, honestly, let mums parent their kids without judgement. Please!"
And Sophie's post was backed by others in the comments, with one writing: "I can't believe people had a go at you over this!
"Jeez people wanna lighten up!!"
Mrs Hinch's whopping £4.4million fortune
HOMEMAKER Sophie Hinchcliffe makes a whopping £4,313 per day. The star, known best as Mrs Hinch online, has cleaned up with bumper earnings for her social media, with reported new figures for company Mrs Hinch Limited.
In fact, according to Companies House, she has more than a million reasons to be smiling with the company's takings in 2024 amounting to a huge £1,574,405 annual profit.
They also reveal that Sophie has amassed a huge £5 million worth of assets in her firm since it first launched.
Mrs Hinch Limited, which was set up in 2019, started off with online videos detailing cheap cleaning hacks, ways to save money, and advice to run a family home.
Sophie was also praised for her honesty when it comes to raising her sons, giving advice to mums who could be struggling, lifting the lid behind a world that could be picture perfect.
She proved so successful, she has since been expanding her businesses to multiple different ventures, including her own cleaning range, books, interior design services and baby goods.
In 2024, her company's reported cash at bank and in hand at £4,179,283, monies due in at £748,130 and tangible assets at £81,123.
After allowing for £644,402 in bills, Sophie retained £4,364,134 worth of profits in the firm – including her latest takings.
Her assets include a £99,775 car bought in 2024 - with her latest account proving her most successful set of figures so far.
"I hadn't seen this reel until I saw the negative comment you posted in your story, the boys seem to be having so much fun," another added.
"I don't see the harm in letting them help, you and Jamie are raising the boys amazingly, they are learning responsibility in a fun way."
"This is so beautiful!" a third said.
"How anyone has found anything negative in it whatsoever I'll never know!"
"Can't believe some people felt the need to leave nasty comments on this - saddos," someone else sighed.
There were also those who flooded the comments with praise for Mrs Hinch for getting her boys started so early on.
"Love how the boys help out, it's so cute!" one wrote.
"This is awesome Sophie. Great to get them involved," another added.
"You're raising a new generation of men that will support their partners," a third gushed.
"My son absolutely loves cleaning the oven/car," someone else said.
"When he was 4 he would pick that as a special treat!
"My daughter asks for cleaning products for her own room now she's almost 12.
"Great mindset to be had! Well done!"
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