Piccadily Becomes The 1st Indian Alcobev Company to Adapt NFC Technology to Combat Counterfeiting
'As a brand committed to authenticity and quality, we're proud to be the first Indian single malt brand to take this bold step,' said Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited. 'Counterfeit alcohol is a serious issue in India and globally. With ForgeStop's smart technology, our customers can enjoy Indri with the confidence that what's in the bottle is exactly what we crafted.'
"We're proud to partner with Piccadily Distilleries, a globally recognized brand leading the way in product integrity. With ForgeStop's smart label technology, consumers can instantly verify authenticity and access product information with a simple tap—no app required. It's a seamless blend of security and brand storytelling,' said Terry Katz, CEO of ForgeStop. As per the TRACIT (Transnational Alliance to Combat Illicit Trade) September 2023 report on India, a significant share of alcohol sold in India is counterfeit—well above the global average—and the problem is escalating rapidly. Counterfeit alcohol not only harms brands but also poses serious risks to consumer health.With this first-of-its-kind initiative, Piccadily is elevating the standards of transparency, safety, and innovation in the Indian spirits industry—paving the way for a more secure and connected future for whisky lovers.*Source- Source (TRACIT Report on India):
https://www.tracit.org/uploads/1/0/2/2/102238034/illicit_trade_in_alcohol_in_india-challenges_and_solutions-2023.pdf Source (OECD Illicit Trade Report):
https://www.oecd.org/content/dam/oecd/en/publications/reports/2022/06/illicit-trade-in-high-risk-sectors_35dff936/1334c634-en.pdf
Stock Ticker: (PICCADIL | 530305 | INE546C01010)
https://www.bseindia.com/stock-share-price/piccadily-agro-industries-ltd/piccadily-agro-inds/530305/
About Piccadilly Agro Industries Limited (PAIL) Piccadilly Agro Industries Limited (PAIL) is a publicly listed company on the Bombay Stock Exchange (BSE: PICAGRO). The company operates primarily in two strategic business segments: Distillery and Sugar. Its manufacturing facility is located in Indri, Haryana, covers 168 acres and is equipped with advanced technology for producing a diverse range of products, including Malt, Extra Neutral Alcohol (ENA), Ethanol, and White Crystal Sugar.Piccadilly Agro Industries Limited has established itself as a key player in the alcoholic beverages industry, particularly renowned for its expertise in malt spirits. The company boasts a robust portfolio that includes premium expressions of Indri single malt whisky, blended malt whisky brands and Camikara, premium sugarcane juice aged rum.In 2022, Piccadilly Agro Industries Limited made a significant mark with the launch of 'Indri' its flagship single malt whisky brand, aimed at catering to discerning consumers who appreciate quality and craftsmanship in spirits. By focusing on premiumization strategies and leveraging its technical capabilities, the company has successfully positioned itself as a leader in the Indian single malt whisky market by becoming the 'fastest growing single malt whisky brand' in 2024.
Website: www.piccadily.com
About ForgeStop ForgeStop is a connected product technology company that helps brands deliver engaging, trusted product experiences while protecting against counterfeiting, supply chain fraud, and lost consumer trust. Its smart label platform enables interactive product experiences that protect brands and engage buyers.
Website: www.forgestop.com
Nazish Khan, Avian WE, nazishk@avianwe.com, +91-9538385162
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