
How PopularityBazaar is Flipping the Script on Social Media Growth in 2025
Let's face it — the days of 'posting and praying' on social media are long gone. In 2025, digital platforms have become crowded, competitive, and unforgiving. Algorithms are picky. Attention spans are shorter than ever. And brands that aren't keeping up? They're fading into the background.
Enter PopularityBazaar, the bold London-based social media marketing agency rewriting the rules of ROI-focused social media marketing. With a sharp understanding of today's post-organic world, this team isn't just chasing likes — they're delivering real results that move the needle.
When Organic Reach Fails, Strategy Wins
If you've ever poured your heart into a post and watched it disappear into the abyss… you're not alone.
PopularityBazaar was built on a simple but powerful realization: 'Great content means nothing if no one sees it.'
So instead of following the outdated playbook of 'just post consistently,' they offer something different — strategic, results-driven visibility tools like paid boosts for views, likes, and followers across Instagram, TikTok, YouTube, and more.
But it's not just about numbers. It's about turning attention into action. That's why PopularityBazaar's services are focused on real engagement, trust, and impact — not just vanity metrics that look good on paper.
Smart Promotion That Actually Works
What makes PopularityBazaar different? They understand that every platform has its own heartbeat.
What works on YouTube Shorts won't always work on Instagram Reels. And what grabs attention on LinkedIn might flop on TikTok.
That's why their approach is never one-size-fits-all. From timing and tone to style and format, their strategies are customized down to the last detail, ensuring that every campaign connects with the right people at the right moment.
And yes — they do all of this while giving clients the instant boost they need to get seen by the algorithm gods.
From Micro-Influencers to Major Growth
Forget overpriced celebrities with low ROI. In 2025, influence lives in communities, not follower counts.
This social media marketing agency helps brands collaborate with high-trust micro-influencers who genuinely connect with their niche audiences. Whether it's a skincare line, a tech gadget, or a streetwear brand, these creators spark engagement that actually converts.
It's smart. It's targeted. And it keeps budgets lean while results grow wide.
Content Is Nothing Without Context
Here's where PopularityBazaar really sets itself apart.
They don't just help you post, they help you post with purpose. Through a mix of live trend tracking, audience behavior analysis, and A/B testing, their team crafts content that hits the sweet spot: the kind that stops thumbs and starts conversations.
They've turned context into a competitive advantage, helping clients outperform bigger names, even in the most crowded markets.
What They Say at HQ
> 'Social media today isn't just about looking good. It's about showing up with purpose, knowing your audience, your goals, and your message. That's what we help brands do. We don't just boost content. We boost confidence.'
— Team at PopularityBazaar
So, Why PopularityBazaar?
Because in 2025, visibility isn't optional, it's everything. Whether you're a content creator looking to grow fast, or a business launching a new product, this social media marketing agency gives you the momentum, reach, and strategy to make an impact from day one.
No fluff. No guesswork. Just digital growth that actually works.
About the Agency
PopularityBazaar is a modern social media marketing agency based in London, UK, specializing in personalized promotion services, influencer partnerships, and growth acceleration for brands and creators. From Instagram likes to YouTube Shorts views, they provide smart, effective tools to help content get noticed and remembered.
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Globe and Mail
an hour ago
- Globe and Mail
Market Analysis: July 23, 2025
Global Markets Canadian Markets Canadian markets edged higher on Wednesday, showing resilience even as both gold and oil prices remained under pressure. Canadian prime minister, Mark Carney, stated that the country would not settle for a 'bad deal' regarding U.S. tariffs. With the August 1st deadline for new U.S. tariffs looming, negotiations between the two nations appear stalled, casting doubt on whether a last-minute agreement can be reached. American Markets U.S. stocks climbed after news broke that the United States and Japan had reached a trade agreement. The deal, seen as favorable for Japanese automakers, lifted sentiment broadly across global markets. Google and Tesla is set to report earnings after the closing bell. For Tesla, it is an event highly anticipated by investors given the stock's recent volatility and questions surrounding the company's margins, growth strategy, and delivery performance. European Markets European stocks moved higher on optimism that a similar trade deal could be struck between the U.S. and European Union, especially one that benefits European carmakers. Automakers led the gains across major indices in Europe. Shares of German software giant SAP dropped, despite the company reporting a strong quarterly performance. Investors were disappointed that SAP chose to maintain its full-year guidance instead of raising it, dampening enthusiasm. In the UK, stocks reached yet another all-time high, driven in part by strong performances from mining and industrial sectors. A record number of UK-listed companies issued profit warnings in the second quarter, raising red flags about the upcoming earnings season and potentially signaling broader economic challenges. Corporate News Alibaba Group Holding Ltd: Launched Qwen3-Coder, its most advanced open-source AI coding model. Designed for complex programming tasks, it's strong in autonomous coding workflows. Inc: Acquired Bee, a startup making AI-enabled wristbands that transcribe and summarize conversations. America Movil SAB de CV: Swung to a Q2 profit of 22.28 billion pesos, driven by 11 billion pesos in FX gains and reduced financing costs. Revenue rose 14% to $12.46B. AT&T Inc: Beat Q2 profit estimates and added 401K wireless subscribers. Plans to invest $3.5B in fiber network using tax savings and raised free cash flow forecast for 2026–27 by $1B. Baker Hughes Co: Beat Q2 estimates with EPS of $0.63 vs. $0.56 expected. Gas tech orders up 28%, though overall revenue declined 3% YoY to $6.91B due to weaker drilling activity. Boeing Co: Offered union workers a 20% wage increase over 4 years, a $5K bonus, and more leave in its latest contract proposal. Capital One Financial Corp: Q2 profit rose to $2.77B ($5.48/share) from $1.21B. Interest income surged 32.5% to $10B; loan loss provisions jumped to $11.43B. Charter Communications Inc: Partnering with Comcast to launch an MVNO using T-Mobile's 5G network for business customers. Chubb Ltd: Q2 core operating income rose 13% to $2.48B; record investment income ($1.57B) and underwriting performance. Combined ratio improved to 85.6%. Coca-Cola Co: Jefferies raised target price to $84 (from $83) due to easing forex headwinds. Comcast Corp: Partnering with Charter on an MVNO service for business customers using T-Mobile's network. ConocoPhillips: In advanced talks to sell Oklahoma assets to Stone Ridge Energy for ~$1.3B. Corpay Inc: To acquire UK-based Alpha Group for $2.2B, expanding into investment fund client segment. CoStar Group Inc: Raised annual revenue forecast (now $3.14–$3.16B) due to strong traffic and 65% quarterly jump in net new bookings. Dassault Aviation: Raised concerns about the future of a trilateral fighter jet project due to disputes with Airbus over program control. Delta Air Lines Inc: Facing scrutiny from U.S. senators over potential AI-driven ticket pricing. Denies using personal data for individualized fares. Enphase Energy Inc: Forecast Q3 revenue of $330M–$370M, missing expectations. Q2 profit beat estimates despite gross margin pressure from Trump-era tariffs. Equinor ASA: Q2 pre-tax profit dropped 13% YoY to $6.54B, in line with expectations. Maintains 2025 production and capex guidance. EQT Corp: Q2 profit beat, raised production forecast to 2,300–2,400 Bcfe from 2,200–2,300. Benefits from higher gas prices and Olympus Energy acquisition. Ford Motor Co: Industry group opposes Japan trade deal that lowers tariffs while maintaining higher ones on Canadian/Mexican autos. Galaxy Digital Holdings Ltd: Jefferies initiates with a 'Buy' rating, $35 target; sees upside from crypto regulation and AI data center demand. General Motors Co: Concerned about trade deal that gives Japan a tariff advantage over North American automakers. Hilton Worldwide Holdings Inc: Raised full-year adjusted profit forecast to $7.83–$8/share, from $7.76–$7.94. Q2 EPS rose to $2.20 from $1.91. Infosys Ltd: Narrowed annual growth forecast to 1%–3%. Q1 sales rose 7.5% to $4.89B; net profit rose 8.7% to 69.21B rupees. Intuitive Surgical Inc: Beat Q2 estimates with EPS of $2.19 (vs. $1.92 expected); lifted gross margin forecast and expects lower tariff impact. Jefferies raised target to $550 (from $530). Lockheed Martin Corp: Jefferies cut target to $460 from $500 after a $1.6B pretax loss tied to a classified aeronautics program. Microsoft Corp: Initial SharePoint patch failed to fix major vulnerability exploited by Chinese groups. Released additional patches afterward. Morgan Stanley: Under FINRA investigation for weak AML client screening across its wealth and institutional units. PayPal Holdings Inc: Launched PayPal World for cross-border payments, in partnership with India's UPI, Mercado Pago, Tenpay Global, and Venmo. SAP SE: Q2 sales and earnings rose, but stock fell as SAP kept FY guidance unchanged. Free cash flow jumped 83% to €2.36B, beating expectations. TE Connectivity PLC: Beat Q3 estimates and issued upbeat Q4 guidance. Tariff impact was half of expected (1.5% vs. 3%). Forecast Q4 revenue ~$4.55B. Texas Instruments Inc: Q3 guidance missed expectations. Cited tariff/geopolitical issues. Jefferies raised price target to $185 from $155. UniCredit (Italy): Withdrew €15B bid for Banco BPM, blaming government interference. Vale SA: Q2 iron ore output rose 3.7% to 83.6M tons. Sales fell 3.1% YoY, but strong performance from S11D and Brucutu mines supports 2025 goals. Woodside Energy Group Ltd: Q2 revenue rose 8% to $3.28B, helped by Senegal's Sangomar project. Took write-downs on hydrogen and old offshore assets. Lowered production costs to $8–$8.50/boe.

National Post
2 hours ago
- National Post
Multiply Group Completes Acquisition of Tendam, Doubling Operational EBITDA and Expanding Global Footprint
Article content Tendam is Spain's second-largest apparel group by market share and one of Europe's leading omnichannel apparel groups. Tendam's 12 well-established owned fashion brands offer diversity and international exposure, further deepening the Group's presence in consumer-focused industries. The transaction, valued at AED 5.6 billion (€ 1.3 billion) enterprise value, positions Multiply Group as a key player in the global Retail & Apparel landscape. Article content ABU DHABI, United Arab Emirates & MADRID & LONDON & LUXEMBOURG & PARIS — Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based investment holding company that invests in and operates businesses globally, today completed its first major investment in Europe with the acquisition of a majority stake in Tendam, Spain's second-largest apparel group by market share 1. The deal doubles Multiply's operational EBITDA post-consolidation and expands its model to acquire standout businesses, unlock potential through capital and tech, and deliver sustained market leadership. Article content Article content As one of Europe's leading omnichannel apparel groups, Tendam operates more than 1,800 points of sale and runs successful digital loyalty programmes in over 80 markets, including Spain, Portugal, France, the UAE, and Latin America, making it well-positioned in the evolving retail landscape. From affordable fashion to premium styles, the company's diversified portfolio of 12 established brands caters to multiple customer segments through its leading fashion brands such as Women'secret, Springfield, Cortefiel and Pedro del Hierro, among others. Article content Multiply now has a majority interest of 67.91% in Castellano Investments S.À R.L. ('Company') (the owner of Tendam Brands S.A.U. and other subsidiaries), with Llano Holdings S.À R.L. and Arcadian Investments S.À R.L., the corporate investment vehicles for CVC Funds and PAI Partners, remaining as minority shareholders. With this investment, Multiply Group deepens its investments in consumer-focused industries and establishes a presence in the retail and apparel sector, with Tendam becoming a platform business under Multiply's Retail & Apparel vertical. Multiply will lead the next growth phase of Tendam. This growth is predicated on further international expansion across Europe, Latin America, and the Middle East. Embedding AI across all aspects of the business, from sourcing to customer operations, will support this growth journey and will leverage the digital infrastructure the company already has in place. In addition, Multiply will support the business on targeted M&A to introduce new brands and categories. Article content Samia Bouazza, Group CEO and Managing Director of Multiply Group, Article content said: 'This acquisition marks Multiply Group's strategic entry into the retail and apparel sector. By securing a controlling interest in a leading omnichannel platform, we are investing in a future-focused, high-performing business model backed by an outstanding management team. Built on strong, well-established owned brands, the platform offers the agility and vision to expand into new categories and scale emerging brands globally. With our expertise in creating synergies, deploying AI, and driving strategic M&A, we are poised to accelerate growth and unlock long-term value for our shareholders.' Article content From a strategic standpoint, the acquisition offers Multiply Group a significant opportunity to leverage Tendam's strong brand platform and proven performance to drive future growth, supported by favourable consumer tailwinds in the global apparel retail market. Article content Jaume Miquel, Chairman and CEO of Tendam Article content , highlighted: 'Today we are starting a new era. Together, shareholders and management team will fully deploy the Tendam potential, extending our brands to new formats, markets and channels supported by advanced artificial intelligence and digital technology, delivering stronger growth and profitability through a unique, unrivalled omnichannel brand ecosystem.' Since 2020, driven by its proven management team, Tendam has recorded steady, quarter-on-quarter growth, strengthening its business model in core markets while expanding its international presence. At the end of June 2025, the company reported last twelve months sales of €1.4 billion and EBITDA post-IFRS 16 of €340.7 million. Article content Multiply Group has been advised by Greenhill (a Mizuho affiliate), Hogan Lovells and KPMG on the transaction. Castellano and its current shareholders have been advised by Uria Menendez. Ramón Hermosilla Abogados and Latham & Watkins LLP were legal advisors to Tendam on this transaction. Article content ABOUT MULTIPLY GROUP Article content Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses. Article content Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short, medium and long term. Article content Multiply, the investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments provide long-term recurring income, through which bolt-on acquisitions are made. Article content Multiply+, the Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets. Article content About Tendam Article content Tendam is a leading European multibrand, omnichannel vertical apparel retailer and Spain's second largest player by market share. It operates in the premium mass-market segment and is built on a fully-integrated, customer-centric, data-driven ecosystem. The Company currently has 12 own brands: Women'secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, HI&BYE, Milano, and the children's clothing line Springfield Kids. Tendam also sells close to 200 curated third-party brands through its multibrand, omnichannel platform. Article content Currently, Tendam operates in more than 80 countries through more than 1,800 points of sale (including directly-operated stores, corners and franchises) and online, with 33 websites for eight of its own brands, six apps, and other third-party websites and marketplaces. Tendam's corporate website is available at 1 The acquisition of Tendam's businesses in Bosnia and Herzegovina will not become effective until it is authorised by the relevant competition authority, which is expected to be received shortly. Article content Article content Article content Article content Contacts Article content W Article content assim El Jurdi Article content Article content Multiply Group Article content Article content E: Article content wassim@ Article content Rawad Khattar Article content Article content Weber Shandwick Article content Article content M: +971 56 336 2131 Article content Article content Article content


CTV News
2 hours ago
- CTV News
Chartwell purchases 6 retirement and seniors' communities for $432 million
Several senior and retirement communities will be purchased by a major housing provider as it expand its footprint across Ontario for nearly half a billion dollars. Chartwell Retirement Residences says it will purchase six senior and retirement communities, with a total of 1,024 suites, for $432 million across London, Waterloo, Dorchester and Mississauga, according to a news release. 'This was a great addition, certainly to our portfolio, we are very happy to expand in the very strong southwestern Ontario market,' Vlad Volodarski, chief executive officer of Chartwell told BNN Bloomberg in a Wednesday interview. 'We did not have a lot of presence in the London market in particular, and this portfolio gave us the opportunity to expand there.' Statistics Canada states there were about 7.6 million seniors (residents aged 65 and older) in Canada, representing 18.9 per cent of the total population in 2023. The agency estimates by 2030, seniors could represent from 21.4 per cent to 23.4 per cent of the total population. The purchased properties are Riverstone, Richmond Woods and Longworth in London, Dorchester Terrace in Dorchester, Westhill in Waterloo and Erinview in Mississauga. Chartwell will pay $416.2 million for the properties while Dorchester Terrace townhomes will be paid on competition of construction for $15.8 million. Construction is expected to be completed in the fourth quarter of 2026. 'We've announced over the last probably 18 months, over $2 billion worth of acquisitions, and we continue to look for opportunities to add high quality properties to our portfolio going forward, to take advantage and to serve more seniors across the country, because the demand continues to grow,' said Volodarski. Chartwell's revenue was $661 million with a net income of $49.5 million, according to an annual report. The company owns 200 properties, serves over 25,000 seniors and employs 16,000 people across Ontario, Quebec, Alberta and British Columbia, according to its website. The acquisition includes additional land at the Erinview site, with the potential to develop an additional 140 suites. The purchase price will be settled by assuming in-place debt of $232.7 million, a majority CMHC-insured, and in part from proceeds of already planned CMHC financings this year of $240 million.