Snowfire AI Emerges from Stealth; Announces Cybersecurity Maverick Greg Genung as CEO and Founder to Redefine Decision Intelligence with Adaptive AI Platform
AUSTIN, TX, April 16, 2025 (EZ Newswire) -- Snowfire AI, an emerging leader in artificial intelligence for executive decision-making, today announced Greg Genung as its founder and CEO following a $2.3 million pre-seed funding round from U.S.-based angel investors.
Genung will guide Snowfire AI's goal to empower global business leaders with cutting-edge AI technology. With over 20 years of experience in cybersecurity and data analytics, Genung is uniquely positioned to lead Snowfire AI. Genung holds patents in cybersecurity and has driven innovation at Deepwatch, Rackspace, Intel471, Praetorian and as the founding employee of the Retail and Hospitality Information Sharing and Analysis Center (RH-ISAC), Genung united the $30 trillion retail industry with unified intelligence following the Target breach.
'Snowfire AI is here to redefine how executives make data-driven decisions and I'm thrilled to lead the charge. We're not just building an AI tool, we are creating a brand new category of AI with our Adaptive Decision Intelligence platform, one that constantly analyzes data and processes information flow. Our aim is to help scale intelligent decisioning with our personalized AI platform that enables executives to make precision decisions across the entire business, in real time,' said Genung.
Snowfire AI will launch its platform later this month, designed to provide global business executives, military and government officials, and venture capital/private equity investors with unified decision intelligence AI insights from complex data sets. The Snowfire AI platform helps industries such as finance, healthcare, retail, high-tech, and manufacturing to deploy and enable cost-effective AI and decision making, harnessing growth, margin, and retention data at scale.
Genung's announcement marks a pivotal moment for the company as it enters the AI space with the bold mission to transform how CEOs, their executive teams, and boardrooms use Adaptive Decision Intelligence to harness data investments and steer strategic direction in the age of AI.
About Snowfire AI
Snowfire AI redefines executive decision-making through its patent-pending Adaptive Decision Intelligence platform. Synthesizing internal intelligence and external information data, it provides real-time, tailored insights at scale to empower data-driven leadership. Snowfire fosters growth, strengthens margins, and enhances retention by harnessing artificial intelligence to optimize operational efficiency, elevate performance, and deliver strategic outcomes. Headquartered in Austin, Texas, Snowfire pioneers the advancement of data-driven leadership in the age of AI. For more information call +1-844-SNO-FIRE or visit https://www.snowfire.ai.
Media Contact
Snowfire AI Press
[email protected]
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SOURCE: Snowfire AI
Copyright 2025 EZ Newswire
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Nintendo Switch 2 vs Switch 1: All the differences I found while playing the new console
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Tom's Guide
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I tried playing Mario Kart World with this racing wheel for the original Switch — and it works like a charm on Switch 2
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Even without assigning buttons though, Mario Kart World makes things easy for you since the ZL button and L paddle both can be used for items while you can drift using either the ZR button or the R paddle. I tried out the Hori Pro Deluxe and Pro Mini racing wheels while playing Mario Kart 8 a few weeks ago when I first got the controllers. Everything worked well out of the box then but after setting up my Switch 2, it was time to see if Nintendo had made Switch controllers backwards compatible with its new console. This wired racing wheel from Hori is fully compatible with both the Switch and Switch 2. Along with a set of foot pedals, you get pro-style controls like paddle shifters and customizable buttons right on the wheel. It also has a sleek Mario-inspired design and works on PC too. Both of Hori's Switch racing wheels come with suction cups to attach them to a coffee table but personally, I like using the included clamp that only comes with the Pro Deluxe version for a stronger mount. After getting the racing wheel mounted, I plugged it into my Switch 2 dock and ran the cable for its pedals behind my desk and down to the floor. We really hadn't heard much about Switch 2 compatibility with third-party Switch controllers ahead of launch which is why I was pleasantly surprised when I turned on the console and the Hori racing wheel instantly worked without any issues. If, like me, you're testing out original Switch controllers on the new console, one thing worth noting is that Switch 1 controllers aren't able to wake the Switch 2 from sleep. All of their buttons and everything else should work as intended though. The same was true with the racing wheels' floor pedals which connect at the back using a connector similar to the ones you'd find on a wired telephone. I like how there are some small circles on both pedals to provide some much needed grip. However, the same can't be said for its base which slid around quite a bit on my wood floors. Back when I tested it out in the game room where we have a carpet underneath the coffee table, this wasn't a problem though. I started out testing the Hori Pro Deluxe racing wheel in the Mushroom Cup Grand Prix in Mario Kart World. Compared to a traditional controller, there was certainly a learning curve, particularly when it came to turning the wheel and engaging the right paddle shifter for drifting around curves. I also appreciated the fact that I wasn't stuck with doing things this way due to Mario Kart World's controls and the fact that Hori gives you multiple ways to use the same button on the racing wheel. 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It's smaller size and simpler button layout makes it easier for kids to get the hang of using a racing wheel and like the larger Pro Deluxe version, it also works on PC After realizing I still had a ways to go when it came to using a racing wheel in an actual race, I switched over to playing Mario Kart World's Free Roam mode. This was a lot of fun with the racing wheel, especially when just cruising around. I really liked having all of the standard controller buttons right there on the hub. The D-pad on the left side certainly came in handy when looking at Mario Kart World's overworld map and choosing which course I wanted to fast travel to next. Now is it worth it to pick up the Hori Pro Deluxe racing wheel if you want to get better at Mario Kart World? Well, after trying it out for myself, I'd say probably not. Playing with a controller is always going to be the best way to play Mario Kart and this is certainly true if you're racing online or playing against your friends and family in split screen mode on your TV. Still, I had a blast playing both Mario Kart 8 Deluxe and especially Mario Kart World with this accessory. It almost feels like it was made for the latter's Free Roam mode, even though its initial release came a few years after the former had launched. Another great thing about Hori's Pro Deluxe and Pro Mini racing wheels is that they both work on PC too and after I finish this story, I'm going to give the larger one a try on my new triple monitor setup. Serious racing sim fans will likely scoff at the idea of using a more basic racing wheel like this one. However, I feel like at the price, it's a good way to see if using a wheel while playing racing games is something you're really interested in. 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