Levi's® Kicks Off Season With Southeast Asia Music Series Tour & Spring/Summer 2025 Collection

Hype Malaysia

06-05-2025

It's time to embrace the warmth of the sun and welcome the flurry of exciting moments that are unfolding before us.
This season, Levi's® is bringing both music and fashion together in perfect harmony, to celebrate individuality and authentic self-expression.
Music : Levi's® & 88rising Present 'Road To FAM' Music Series To Highlight Emerging SEA Talents
Levi's® and global music collective 88rising, will be launching Road to FAM, a free multi-city music series touring Singapore, Jakarta, Manila, and Kuala Lumpur in May 2025.
Coinciding with the anniversary of Levi's® iconic 501® jeans, the initiative honours the brand's legacy of cultural innovation while amplifying 88rising's Future Asian Music (FAM), a community and content-driven music distribution platform nurturing Asia's next generation of musical artists.
Putting a spotlight on four of Asia's rising artists, the series is kicking off with intimate hometown showcases featuring Manila's ZACK TABUDLO (PH) — the first Filipino male solo artist to hit 1 billion Spotify streams through viral tracks like 'Binibini' Singapore's FARIZ JABBA (SG), the raw storyteller blending hip-hop with narratives of urban Southeast Asian life, known for viral tracks like 'Ape Sia' — Jakarta's RAMENGVRL (ID), a 5-time Anugerah Musik Indonesia (AMI) winner, who gained fame following the release of 'Cashmere', and Kuala Lumpur's very own ZAMAERA (MY), who became a pioneering force in Malaysia's rap scene after releasing her viral track 'Helly Kelly'.
'I'm driven by change and fuelled by discomfort. Since being independent, I strive towards ownership of my music and creative freedom, which inspires the little girl inside of me.
'It is a great honour being a woman representing Malaysia for FAM because I want to show the world what KL is made of when opportunity meets preparation,' enthused Zamaera.
The Road to FAM Kuala Lumpur will set the city on fire this 21st May 2025, 8pm at Over and Above Club! Witness the unstoppable Zamaera as she unleashes her full creative power, blending hip hop, rap, and electronic influences into a bold, unmistakable sound that marks her new chapter of artistic freedom.
Joining her on this sonic journey are DJ Damien, a rising talent known for his genre-blurring beats, and DJ Roshan, whose soulful, high-energy sets promise to ignite the dance floor. Don't miss this celebration of raw talent, innovation, and dynamic beats! Sign up for free entry RSVP at this dedicated portal : http://levi.com.my/pages/road-to-fam.
The tour and music series culminates at the Future of Asian Music Festival, FAM Bangkok (coming soon), where the standout performers will unite for a collaborative showcase, bridging grassroots talent with global audiences. The festival will transform the city's historic Hua Lamphong Train Station and the neighbouring Talat Noi district into vibrant hubs for Asia's independent music scene.
Spanning across multiple venues, festival attendees will be amongst the first to experience genre-spanning, curated performances by rising artists affiliated with FAM, most of whom are performing in Bangkok for the first time. FAM Bangkok's City Showcases spotlighting regional talent will allow music lovers to discover some of the next superstars in the industry, while global headliners will close off the weekend.
'Road to FAM mirrors Levi's® 150-year connection to music and self-expression, from the 501® jeans' role in jazz and hip-hop revolutions to its enduring symbolism for artists. For 150 years, Levi's® and the 501® have been part of music and cultural movements around the world.
Road to FAM continues that legacy by helping spotlight Asia's next generation of creative pioneers,' said Levi's® Chief Marketing Officer, Kenny Mitchell. 'These artists are pushing boundaries and creating something entirely their own,' he added.
The Road to FAM artists will be featured in mini documentaries that trace their progress, creative roots, and cultural inspirations.
The docuseries aims to further amplify the artists to a global audience by leveraging 88rising's original content know-how and Levi's® enduring commitment to originality and innovation.
Fashion: Levi's® Summer Festival Fits For The Sun, Sound & Style
Ready for the music, but not sure if your wardrobe is? The festival season is calling, and Levi's® is redefining warm-weather essentials with a collection called Summer Lifestyle that revels in silhouettes, playful proportions and effortless styling.
Summer Lifestyle is all about looking cool and staying cool. It's the perfect collection for sun-soaked days when the mercury has nowhere to go but up.
For women, Summer Lifestyle focuses on lightweight, breathable fabrics in a range of dresses and skirts at every length, shorts, tops, and rompers. Denim highlights include the Surplus Romper and Vest Romper, two stylish, lightweight rompers featuring Western styling details; the Alessie Bustier Dress, a soft, low-key spaghetti-strap bustier dress in faded, lightweight denim; and a summery take on Levi's® classics, the Embroidered XS Vest.
Jorts also take on new energy with a mix of modern fits, ranging from ultra-baggy to sleek mid-thigh cuts. The Baggy Dad Jort delivers a relaxed, borrowed-from-the-boys feel, while the Mid-Thigh Short offers a more polished take on the trend. To be festival-ready, pair the Baggy Dad Jort with the Sunrise Crochet Tank for a beachy, boho vibe, or dress it up with the Sonny Novelty Camp Shirt and sleek ballet flats. The Mid-Thigh Short transitions seamlessly from day to night, styled with the Boxy Tank and loafers for an elevated touch.
For men, it's all about loose and baggy shorts, tees, and tops. Highlights include the Sunset Camp Shirt, the Terry Pocket Polo, and the Vintage Fit Graphic Tee. And for shorts, the fits in the Summer Lifestyle collection get super comfortable thanks to the XX Authentic Relaxed Shorts and jorts!
Jorts remain a staple this season, with volume and length leading the way. The 478 Baggy and Baggy Cargo Shorts keep things cool and casual, pairing effortlessly with vintage-inspired graphic tees or cropped button-downs for a modern edge. Meanwhile, the 468 Loose Shorts make a bold alternative to traditional shorts. Styled with socks and loafers or worn effortlessly with a relaxed tank, these jorts make an undeniable statement.
The Levi's® Spring/Summer 2025 collection is available now at all Levi's® Stores nationwide and on https://levi.com.my/.