Vivo leads in volume, iPhone 16 in shipments as India's smartphone market recovers in Q2 2025: Counterpoint report
India's smartphone market overall grew eight per cent year-on-year (YoY) in volume and 18 per cent in value during the second quarter, rebounding from a tepid Q1. The recovery was underpinned by a 33 per cent YoY surge in new product launches, summer discount campaigns, and increased consumer spending due to easing inflation and favourable monetary policy.
The ultra-premium segment, comprising devices priced above ₹ 45,000, saw a 37 per cent YoY growth, the highest among all price tiers, signalling rising consumer interest in high-end smartphones. Apple and Samsung both capitalised on this trend by expanding affordability initiatives such as trade-in offers and no-cost EMIs, making premium models more accessible.
vivo led the market in volume (excluding iQOO), growing 23 per cent YoY, driven largely by its Y and T series in the ₹ 10,000– ₹ 15,000 segment. Samsung followed in second place, supported by mid- and premium-range sales across its A and S series, alongside continued interest in previous-generation flagship models.
OPPO (excluding OnePlus) secured third place, bolstered by demand for refreshed A5 and K series models. The brand's retail-focused strategy, improved dealer incentives, and portfolio revamp contributed to its offline traction.
Nothing recorded the highest growth among brands, with shipments rising 146 per cent YoY, its sixth consecutive quarter as the fastest-growing brand, largely due to the CMF Phone 2 Pro and ongoing retail expansion.
Motorola posted an 86 per cent YoY increase, fuelled by rising demand for its G and Edge series and deeper penetration in smaller towns. Meanwhile, Lava stood out in the sub- ₹ 10,000 segment with 156 per cent YoY growth, driven by stock Android devices and improved after-sales service.
In terms of chipsets, MediaTek maintained its lead with a 47 per cent market share, while Qualcomm followed at 31 per cent, with its shipments growing 28 per cent YoY.
OnePlus also expanded in the ultra-premium segment, reporting 75 per cent YoY growth on the back of its 13, 13R, and newly launched compact 13s devices. realme joined the ultra-premium race with the GT 7 Pro Dream Edition, aiming to appeal to younger consumers and boost its offline presence.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
27 minutes ago
- Mint
Apple's $600 billion US manufacturing commitment: 10 key things that change from iPhones to iPads and Watch
Tech giant Apple Inc. on August 6 announced a new $100 billion commitment to the United States of America, expanding its total investment in the country from $500 billion to $600 billion over the next four years — this is its highest ever funding push in the US. It also announced its 'American Manufacturing Program' or AMP, that outlined which Apple device components will now be manufactured in the US; and addition of 20,000 new jobs across its domestic facilities and supplier partnerships in the states of Arizona, California, Iowa, Kentucky, Nevada, New York, North Carolina, Oregon, Texas, and Utah. AMP is 'dedicated to bringing even more of Apple's supply chain and advanced manufacturing to the US', the company said, noting that it will 'incentivise global companies to manufacture even more critical components in the US'. Making his announcement at the White House, after US President Donald Trump announced Apple's expanded US committment, and claimed credit for it, CEO Tim Cook noted that the AMP initiative includes new and expanded work with 10 companies across America, that 'produce components that are used in Apple products sold all over the world.' 'We're going to keep building technologies at the heart of our products right here in America,' he added. Notably, speaking to investors earlier, Tim Cook had said that assembly of the company's flagship iPhones will remain 'elsewhere', without naming China and India, adding, but 'there's a lot of content (components) in there from the US, and we're very proud of it.' As per an official release from the company, two-thirds of Apple's parts and components made in the US are shipped to customers outside the country. At present, the tech giant said it 'partners with thousands of suppliers across all 50 states, supporting more than 450,000 supplier and partner jobs.' Over the next four years, the goal is to directly hire 20,000 people in the US — majority focused on R&D, silicon engineering, software development, and artificial intelligence (AI) and machine learning (ML). Apple's $600 billion investment in the US includes manufacturing at 79 local factories, expanded manufacturing with Corning, Teas Instruments, Broadcom and more; and 4,50,000 jobs with supplies and partners in across 50 states, the company said on August 6, 2025. Apple's first AMP partners include Corning, Coherent, GlobalWafers America (GWA), Applied Materials, Texas Instruments (TI), Samsung, GlobalFoundries, Amkor, and Broadcom. Fund a major expansion of Apple's long-standing partnership with Corning, bringing the world's largest and most advanced smartphone glass production line to a factory in Harrodsburg, Kentucky. The new $2.5 billion commitment to produce all of the cover glass for iPhone and Apple Watch in the Kentucky manufacturing facility, means that 100 per cent of the cover glass on iPhone and Apple Watch units sold worldwide will be made in the US for the first time. The two companies will also open a new Apple-Corning Innovation Center in Kentucky. in the Kentucky manufacturing facility, means that 100 per cent of the cover glass on iPhone and Apple Watch units sold worldwide will be made in the US for the first time. The two companies will also open a new Apple-Corning Innovation Center in Kentucky. Apple has also entered into a new multiyear agreement with Coherent, a long-standing partner that produces the VCSEL lasers that enable multiple features — including Face ID — on iPhone and iPad devices shipped around the world. This work takes place at Coherent's Sherman, Texas, facility. shipped around the world. This work takes place at Coherent's Sherman, Texas, facility. In July, Apple also committed to buying American-made rare earth magnets developed by MP Materials — the only fully integrated rare earth producer in the United States — significantly expanding their flagship Independence facility in Fort Worth, Texas. These magnets will become part of Apple devices shipped around the world. The two companies will also establish a cutting-edge rare earth recycling line in Mountain Pass, California. shipped around the world. The two companies will also establish a cutting-edge rare earth recycling line in Mountain Pass, California. Creation of an end-to-end silicon supply chain in the US, with partners in every key aspect of silicon production. This supply chain is on track to produce more than 19 billion chips for Apple products in 2025, it added. It includes TSMC in Arizona, which 'is producing tens of millions of chips for Apple' using one of the most advanced process technologies in America. Apple is this factory's first and largest customer. Apple is partnering with GlobalWafers America in Sherman, Texas, to produce advanced wafers for use in US-based semiconductor fabs for the first time. The other partner for American chip fabs include TSMC in Phoenix, Arizona. These wafers will be used to produce chips for iPhone and iPad devices sold in the US and exported globally. sold in the US and exported globally. Apple is also partnering directly with Applied Materials to boost the production of semiconductor manufacturing equipment in the US at the Applied site in Austin, Texas. manufacturing equipment in the US at the Applied site in Austin, Texas. Increase future product collaboration and critical US capacity with Texas Instruments for additional tool installations at its facility in Lehi, Utah, and a new facility in Sherman, Texas. These facilities will manufacture critical foundational semiconductors used for Apple products, including iPhone devices shipped in the US and around the world. devices shipped in the US and around the world. Apple is also working with Samsung GlobalFoundries at its fab in Austin, Texas, to launch an innovative new technology for making chips, that will optimise power and performance of Apple products, including iPhone . Apple is also working with Broadcom and GlobalFoundries to develop and manufacture additional cellular semiconductor components in the US. These components are crucial for 5G communications in Apple products . . Apple is also working with Broadcom and GlobalFoundries to develop and manufacture additional cellular semiconductor components in the US. These components are crucial for 5G communications in . Construction of Apple's Maiden, North Carolina data center that supports Apple's services such as iCloud, the App Store, Apple Music, iMessage, Apple TV+, Apple Sports, Apple Intelligence, and more.
India Today
27 minutes ago
- India Today
Will iPhones get pricier? Trump doubles India goods tariff to 50 per cent but spares Apple
President Donald Trump has signed an executive order slapping an additional 25 per cent tariff on Indian imports in response to the country's ongoing purchases of Russian oil, effectively doubling the total tariff to a hefty 50 per cent. The new levy, which will take effect in 21 days, is set to pile on top of an existing country-specific 25 per cent duty. In a fiery interview with CNBC, Trump accused India of bankrolling Russia's war machine. 'They're fueling the war machine,' he said, reiterating his long-standing threat to punish countries that continue energy trade with move forms part of a sweeping wave of tariff hikes under the Trump administration's latest trade policy playbook. As of Thursday, India's initial 25 per cent import tariff kicks in, one of many fresh duties affecting goods from nearly 200 countries, with rates ranging from 10 per cent to 50 per cent. Even Switzerland isn't being spared, with tariffs on its exports to the US set to rise by up to 39 per there's a notable, and perhaps surprising, exception to the tariff storm: Apple. According to a White House official, the tech giant's core product line, including iPhones and other devices powered by semiconductors, will be exempt from both the immediate 25 per cent duty and the upcoming oil-related surcharge. Instead, Apple's devices are expected to be covered under a separate tariff framework, details of which are yet to be announced. That means, for now, your iPhone won't come with a Trump Cook, CEO of Apple, appeared at the White House on Wednesday as news of the tariffs broke. Cook is scheduled to meet with President Trump this afternoon and is expected to announce an eye-watering $100 billion boost to Apple's US manufacturing investments, a top-up to its previously pledged $500 Apple gets a breather, Trump made it clear that the next wave of tariffs could bite even harder elsewhere. He floated the idea of 100 per cent duties on all chips and semiconductors imported into the US, a move that could send shockwaves across the global electronics that's not all. Pharmaceutical imports are also on Trump's radar, with plans for new tariffs that could eventually balloon to a staggering 250 per cent. 'We're going after sectors that matter,' he said, signalling a broader pivot towards targeting strategic will iPhones get more expensive? For now, the answer is no. While almost everything else made in India faces a sharp hike in import duties, Apple seems to have dodged the tariff bullet, at least with Trump's tariff policy still evolving, and with more sector-specific duties looming on the horizon, it remains to be seen how long the exemption lasts. One thing's for sure: when it comes to trade wars, not even your smartphone is entirely safe.- EndsTune In
News18
an hour ago
- News18
Google Brings New Android 16 Update With Major Security Fixes For Pixel Users
Last Updated: Google Pixel users have got a new Android 16 update this month with the latest security patch very important for the devices. Google has rolled out the new Android 16 update for Pixel devices with the latest August 2025 security patch among other fixes. The new version is part of the stable release that came out in June and now the company is offering security fixes for some major issues. The Pixel 6 series and higher models are getting this Android 16 update over-the-air and the issues highlighted by Google range from high to critical which is never ideal and will surely have people worried about the urgency to install the new update on their Pixel phones. Pixel Users Get Major Update: What It Brings The new update is available if you use a Pixel 6 or higher model. Google has discovered six issues in total, three of them were fixed with the August patch dated 01-08-2025 and the other three with the 05-08-2025 version. In addition to these security fixes, Google has also resolved the problems faced by Pixel users with different features on their devices. System The Android 16 August 2025 is available for these Pixel devices: It seems many Pixel users have been waiting for this update to fix the issue with the dark theme and the three-button navigation issues. Samsung One UI 8 beta program is now available for older Galaxy devices and some foldables. The new One UI version will be coming to 2024 flagship devices, including the Z Fold model in countries like US, UK, India, and South Korea from next week onwards. Samsung will give them the chance to sign up for the One UI 8 public beta program to receive the Android 16-based version which will eventually come in the full release later this year. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
