Enthusiast Gaming's U.GG Expands Analytics Platform to Support Rainbow Six Siege
LOS ANGELES, May 01, 2025 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. ('Enthusiast Gaming'' or the 'Company') (TSX: EGLX), a leading gaming media and entertainment company, today announced that its premier data and analytics platform, U.GG, has expanded into Rainbow Six Siege, bringing its industry-leading tools and insights to one of Ubisoft's most competitive and enduring tactical shooters.
This expansion comes as Rainbow Six Siege enters a highly anticipated new chapter with the upcoming Siege X platform update, an update designed to redefine the game's ecosystem and reenergize the global player base, including the introduction of free-to-play access to certain of its most popular game modes. Viewership and player engagement have been on a steady rise, with renewed enthusiasm across the competitive and casual communities alike. U.GG's entry into this environment aligns with the game's revitalization and increasing demand for high-quality, performance-enhancing tools. U.GG's platform now offers Rainbow Six Siege players essential tools such as global leaderboards and in-depth player profiles that offer detailed stats, match history, and performance analytics.
Simultaneously, Enthusiast's esports brand, Luminosity Gaming, will continue their involvement in the Rainbow Six Siege competitive arena, fielding an elite roster in the Rainbow Six North American Pro League. This involvement in Rainbow Six Siege esports represents a strategic investment in the game's continued momentum and Enthusiast's broader commitment to high-impact competitive titles.
'With Rainbow Six Siege entering a new era, we're excited to support its growth and community with best-in-class insights and content,' said J.B. Elliott, Chief Strategy Officer at Enthusiast Gaming. 'By leveraging multiple core brands throughout our portfolio, we are able to provide publishers with broad spectrum support that keeps their audiences even more engaged with their games, both during – and beyond – their gaming session.'
This launch reflects Enthusiast Gaming's continued strategic focus on partnering with publishers to build stronger communities through data, content, and competitive infrastructure. With U.GG now live in Rainbow Six Siege, and Luminosity competing at the highest level, the Company is well-positioned to play a pivotal role in this flagship title's next evolution.
About Enthusiast GamingEnthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.
Forward Looking InformationThis news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as 'plans', 'expects', 'is expected', 'budget', 'scheduled', 'estimates', 'forecasts', 'intends', 'anticipates', or 'believes' or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results 'may', 'could', 'would', 'might' or 'will' (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company's strategic initiatives, events and campaigns.
Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company's growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR+ at www.sedarplus.ca. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.
Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.
CONTACT: Contacts Enthusiast Gaming: Alex Macdonald, Chief Financial Officer Investors: investor@enthusiastgaming.com Media: press@enthusiastgaming.comSign in to access your portfolio
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Buzz Feed
5 hours ago
- Buzz Feed
Millennials Reveal The Bizarre Childhood Fears We All Shared
Each generation grows up with fears that stem from the current world they live in. For millennials, some of the things they were afraid of ended up being less of a threat than they thought they would be. For example, many people grew up fearing getting stuck in quicksand, thinking they'd find themselves in that situation quite often. Other millennials feared Y2K and the end of the Mayan calendar in 2012. DueEntertainer0 on Reddit started a dialogue about millennial fears when they asked, "Can we talk about some of the random things that we were afraid of in the '90s and early 2000s?" Here are some of the responses, and as a Gen Z, are you millennials okay? Ya'll really thought the world was ending, huh? "Driving behind a log truck, thanks to Final Destination." —CandidateNo2731 "The 2012 Mayan apocalypse definitely was something my neighbors brought up often." —cocovacado "The Bermuda Triangle. I was convinced my family was gonna disappear if we ever flew through it." —kenyafeelme "I thought I was going to be dodging quicksand all of the time." —jgasbarro "Eating razor blades in my Halloween candy." —funky_colors "Spontaneous human combustion." —hunky_dorie "Swallowing gum and not digesting it for seven years." —Devious_Bastard "Being offered drugs on a daily basis." —4browntown "Swimming less than 30 minutes after eating." —HPHambino "'Don't meet strangers off the internet.' Cut to my late-20s when we are now encouraged to do the exact opposite via dating sites." —andisteezy " drop, and roll. I asked my kid about this the other day, and he looked at me like I was silly." —superminingbros "The idea that sitting too close to the TV will make you go blind." —Little_Bird333 "The dreaded white van with the promise of candy inside." —Correct-Body9590 "Spiders, piranhas, and clowns in storm drains." —ShigoIAjumma "Every plastic bag was out to suffocate me." —SureElephant89 "Y2K." —b1llb3rt "Bloody Mary. I was absolutely TERRIFIED to go into the bathroom at night because of the mirror….and I never even said her damn name!!" —JennieDarko "Acid Rain. Remember that sh*t? And we all just stopped talking about it." —Tortellini_Isekai "I remember microwaving water being a thing. In Home Ec, they told us to never use microwaved water because the microwaves made it toxic or something." —TheOriginalBigDave "Rabid raccoons jumping out of random places and attacking my face." —Sevennolater "Killer bees. They made it seem like we'd get attacked by them at any time." —bigkatze "Honestly, I'm still afraid that one day I'm going to lift my toilet seat and be greeted by a snake or an alligator." —80s_angel "Random needles in the pay phone change thing." —vcabalda "Similar to quicksand: whirlpools. They seemed so prevalent in cartoons. Like the ocean is just littered with these evil water funnels that suck people in, never to be seen again. Terrifying." —xilefelix "People under the stairs." —Striking_Ad_8883 "I forget the movie, but swimming under a pool cover." —Palmspringsflorida "My hair getting eaten by that Cabbage Patch Kid that ate the crinkle-cut fries and carrot sticks." —earmufffs "Going down escalators. My mom told me a kid's toe was ripped off on an escalator because his shoe was untied and the shoelace got caught." —triponsynth "I was afraid of getting abducted by aliens." —Thee-lorax "That only I can stop forest fires. Saving all of California is a lot to put on a person." —mtnshadow83 "Getting letters in the mail that could be lined with undetected drugs that would kill you the moment you opened the envelope and released them into the air." —According-Pen-9774 "Lava. Like quicksand. There was that scene from that movie where the guy just slowly melts into the lava." —Dazzling_Side8036 "Driving with the interior lights on." —ewsurnme And lastly, "Anthrax!" —potato_couch_ If you're a millennial, is there something you were afraid of that wasn't included? Let us know in the comments!
CNBC
6 hours ago
- CNBC
Restaurants are adding dozens of new spicy menu items in a bid for younger diners
Restaurant brands are hoping hot new menu items will drive visits among younger costumers. Hot, in this case, is literal. Spicy items like chicken sandwiches, seasoned sides and sauces are cropping up more often on menus at major fast-casual and quick-service chains. The idea is to introduce easy-to-execute and buzzy options that can capture the attentions of Gen Z and Gen Alpha diners, even if it's only a flash in the pan. One of those companies was Chipotle, which in June introduced Adobo Ranch, its first new dip in five years, as a limited-time offer. "From an operations perspective, the sauce is a lot easier to do than bringing in another LTO or another protein. And you get a lot of the same benefit," Chris Brandt, Chipotle's president and chief brand officer, told CNBC. The draw toward spice is yet another way restaurants are responding to slower consumer spending while trying to keep costs in check. A KPMG Consumer Pulse survey found that U.S. consumers plan to spend 7% less per month at restaurants this summer. "There's been a pullback, especially from lower-income consumers," said Gregory Francfort, lead restaurant analyst at Guggenheim Securities. "Spice is a low-cost, high-return way to re-engage them." "Restaurants are really trying to be aggressive with their marketing calendars and releasing new products now," Francfort said. From March to June, U.S. restaurant chains collectively launched 76 new spicy menu items, representing roughly 5% of new menu items, according to market research firm Datassential. That includes permanent additions and limited-time offers and is roughly in line with historical menu item additions in the category over the last several years. Around 95% of restaurants now offer at least one spicy item on their menu, according to Datassential. Though the concept of spice on menus isn't new, it appears to be catching fire with Generation Z and Generation Alpha — those roughly under the age of 30. Their preference for bold, spicy flavors is inspiring more restaurants to turn up the heat. Up to 50% of Gen Z consumers eat at least one spicy meal a week, according to data from soda brand Sprite, which has been playing up its tangy flavor profile. "Younger generations (Gen Z, for example) are fueling the spicy trend, craving bolder, more adventurous flavors," a Wendy's spokesperson said in a statement to CNBC. "They're not looking for bland or predictable," said Cava's chief concept officer and co-founder, Ted Xenohristos. "They want strong flavors." In April, Cava launched Hot Harissa Pita Chips to meet the rising demand. The chain also offers the Harissa Avocado bowl, harissa vinaigrette, and harissa honey chicken. In May, Taco Bell launched the Mike's Hot Honey Diablo Sauce, a collaboration between Mike's Hot Honey and the taco chain's signature Diablo sauce. It followed a February launch of the Caliente Cantina Chicken Menu, building off the fan-favorite cantina chicken. In June, Wendy's released the Takis Fuego Meal, a collaboration with the spicy rolled tortilla chip snack, which includes the chain's signature spicy chicken sandwich and Takis-flavored fries. There's one challenge in introducing spicy items: Gen Z and Gen Alpha tend to move on from trends quickly. That makes it harder for restaurants to rely on one popular item for long. Recent flash points like sweet and spicy and Nashville Hot are already seeing a drop in interest among Gen Z, according to Datassential. Instead, new flavor profiles with global ties are seeing stronger engagement among younger consumers, the firm found. Spicy menu items have gained traction primarily through social media. Platforms like TikTok and Instagram have become key discovery tools for Gen Z and Gen Alpha. Restaurants are using these platforms to promote limited-time offers and influencer content, including taste tests and reaction videos. Short-form content can create urgency and encourage trial. "Spicy food consistently performs well," Tommy Winkler, a TikTok food influencer, told CNBC. "It is essentially the new billboard. It is a good chance that someone will end up ordering it." In June, the word "spicy" was mentioned over 40,000 times online, according to Datassential. The data showed spikes in those mentions around the time new spicy items started to trend. This month, Coca-Cola-owned Sprite launched a campaign called "Hurts Real Good" to tap into the spicy food movement. The brand is positioning the soda as a pairing for spicy foods and is partnering with McDonald's, Takis and Buldak Fried Noodles. The campaign includes a TikTok filter and other social media activations. Oana Vlad, global vice president for Sprite, highlighted other eye-catching events like mukbangs — live-streamed broadcasts of hosts eating large amounts of food — or spicy noodle challenges as helping to bring spicy food into online culture. "At Sprite, we always try to be inspired by consumer-first insights and then deliver something of value for a behavior that already exists," Vlad told CNBC. As of late April, the lemon-lime beverage ranked as the third most-popular carbonated soft drink by volume share, according to Beverage Digest. McDonald's fountain Sprite went viral a few years ago as social media users posted videos calling the taste "sharp" and filming their reactions to trying it. "A huge portion of Gen Z try their first Sprite at McDonald's," Vlad said. "You can see fans describing Sprite at McDonald's as a flash of lightning or electric." The diversity of younger generations is also helping to steer them toward flavors with depth, texture and regional identity. Chili Crisp, used in traditional Chinese cooking; Nam Phrik, originating in Thailand; and Piri Piri, commonly associated with Portuguese and African cuisines, are increasingly showing up on U.S. menus, according to Datassential. "As the population gets more diverse and as younger consumers want to experiment more, we see a greater willingness to try new flavor profiles," Sara Senatore, managing director and senior restaurants analyst at Bank of America, told CNBC.
Business Insider
7 hours ago
- Business Insider
Palmer Luckey has Hilary Duff on his Spotify playlist. These are the tunes BI staff have on theirs.
Happy August! "Dawson's Creek" star James Van Der Beek, 48, is among the growing number of young people being diagnosed with colon cancer. He tells BI the one subtle symptom that made him get tested. On the agenda: A man wondered why he needed the restroom so much. The fix was simple. Would you pay $2,500 a year to scan your body for signs of danger? New York City's most exclusive clubs are invite-only fitness classes. "OK, no problem!" How Gen Z became the people-pleasing generation. If this was forwarded to you, sign up here. Download Business Insider's app here. This week's dispatch Let's talk tracks I wouldn't have guessed that Palmer Luckey is into Kelly Clarkson. Still, a recently-revealed Spotify playlist making the rounds was indeed that of the Oculus VR and Anduril founder. Yes, the man who created a company that makes defense technology apparently loves pop music, with Vanessa Carlton's "A Thousand Miles" and Avril Lavigne's "Sk8er Boi" in his "Best Music Ever" playlist. "Like most olds, I jam to the music I grew up with," Luckey wrote in an email to BI's Henry Chandonnet. "Around my peers and the radio-driven world of shared cultural experience it was 'Sk8er Boi' — who doesn't like reliving the highs and lows of teenage angst?" In light of this, I asked a few BIers what's on their Spotify playlist. Here's what they said: Michael Domanico, senior managing editor, people:" 'Teenagers' by My Chemical Romance has been heavy in my rotation. That type of music was ambient noise in the early 2000s for me, so going back to that sound has been really satisfying." Jordan Hart, business news reporter:"Faye Webster's voice on 'A Dream With a Baseball Player' is filled with yearning, and the chords in her music are dreamy, especially on this track. When I want to pretend I'm in an indie music video, I put this song on and sing to an imaginary love interest." Lisa Ryan, executive editor, audience: "One song that's made its way onto my 'On Repeat' playlist is 'Silver Springs' by Fleetwood Mac — clearly I was influenced by all the TikToks and Reels about it. But it's a great song, so no embarrassment here." " 'What I Got' by Sublime is one of my all-time favorites. It hits just right whether I'm in a good mood or trying to shake off a bad one. What can I say? I'm a '90s kid." Pelvic floor relief For years, Adam Gvili organized his life around trips to the bathroom. He needed to pee 20 times a day, was often constipated, and had painful bowel movements. After six years and many appointments with different specialists, Gvili discovered he had a tight pelvic floor, an area in the body usually associated with women. Men are embracing pelvic floor therapy — and not just for better sex Are full-body MRIs worth it? Doctors have been debating the utility of full-body MRIs for decades. These scans, which can cost $2,500 or more, are now used in high-end longevity clinics, with celebs like Kim Kardashian touting them on social media. Everyday people have also shared success stories, but these scans can also send patients down a time-consuming and expensive spiral. Doctors shared a framework with BI to help assess whether a full-body MRI is a good idea for you or not. A security camera for your insides. The swollest speakeasy Corrie Aune for BI The definition of luxury fitness in New York City is no longer a high price tag. Instead, studios are leaning into invite-only classes, where you have to know someone to get in. Two studio founders told BI that it's all about vibe curation. Smaller classes keep the workouts personal and effective. "It's not about feeling special because you're a member," one regular attendee said. If you know, you know. The people-pleasing generation Healing from her own people-pleasing tendencies is what inspired Meg Josephson to become a therapist. She said her Gen Z clients especially struggle with this, thanks to the online world. The internet Gen Z grew up in magnifies rejection and makes it so much easier to seek validation, leaving them in a never-ending approval loop, Josephson said. Luckily, people-pleasing isn't a fixed trait — and even Gen Zers can shed it. How to ditch the label. What we're watching this weekend "Twisted Metal": Over on Peacock, season 2 kicks off based on the hit video game set in a postapocalyptic wasteland. Anthony Mackie stars as a man with amnesia on a quest while surrounded by some colorful characters. "Chief of War": Created by and starring Jason Momoa, this new Apple TV+ series is set in the 19th century where four major kingdoms of the Hawaiian Islands are all battling in a bloody war. "Eyes of Wakanda": This animated Disney+ series is a spin-off of the successful " Black Panther" movie franchise that focuses on a group of Wakandan warriors who set out on dangerous missions. What to shop Budget finds, Prime convenience: Amazon's new Haul section is packed with ultra-cheap, under-$20 finds — from kitchen tools to trendy clothes. Naturally, we had to order a bunch of stuff and show you what it's like. Ultimately, shopping on Haul is impulse-buy heaven, but quality can be hit or miss. Your feet will thank you: We tested 22 pairs and ranked the most comfortable shoes for standing all day. Each pair is built for support, durability, and long-haul wear, no matter your job, routine, or travel itinerary. Best Breville for your brew: Coffee aficionados know Breville is the gold standard for home kitchens, whether you want quality shots with minimal effort or full control over every step. We tested and compared the brand's top models, from beginner-friendly to barista-level machines. More of this week's top reads: A cardiologist explains how to tell if your heart is aging too fast, and four tips to keep it young. Costco started opening early for executive members. I wish they'd done it sooner. A Navy SEAL vet turned CEO shared his morning routine to stay fit at 48. What it's like staying at a resort with one of the largest pools in Hawaii. The high-protein trend is coming for your Starbucks order. Four simple food rules to stay in shape and live longer, followed by a longevity doctor. A former "Real Housewives" star just sold her waterfront home for $40 million. Take a look. Older job seekers may be hurting their chances. A career coach shared how to avoid self-sabotage.
