Latest news with #EnthusiastGaming
The Market Online
22-05-2025
- Business
- The Market Online
Enthusiast Gaming partners with Mediacube to expand monetization and ad reach
Enthusiast Gaming (TSX:EGLX) announced a partnership with Mediacube, one of the world's top creator platforms and a global leader in content monetization Under the terms of the agreement, the gaming and media company will act as a dedicated sales arm for Mediacube, gaining direct access to run video advertisements and branded content integrations across Mediacube's extensive network of YouTube creators The rollout of Mediacube's inventory into Enthusiast Gaming's direct sales portfolio is already underway, with new advertising campaigns slated to launch in the coming weeks Enthusiast Gaming Holdings stock (TSX:EGLX) last traded at $0.07 Enthusiast Gaming (TSX:EGLX) announced a new partnership with Mediacube, one of the world's top creator platforms and a global leader in content monetization. This collaboration marks a significant expansion of Enthusiast Gaming's media capabilities and its access to Gen Z and Millennial audiences. Under the terms of the agreement, the gaming and media company will act as a dedicated sales arm for Mediacube, gaining direct access to run video advertisements and branded content integrations across Mediacube's extensive network of YouTube creators. This move significantly increases Enthusiast's saleable media inventory, enabling the company to offer premium, brand-safe advertising opportunities at scale. The partnership is reciprocal in nature. Enthusiast Gaming's creator network will gain access to Mediacube's proprietary platform, which includes advanced monetization tools, real-time analytics, and content optimization features. This integration is expected to enhance creator earnings and performance across both networks. 'This partnership immediately represents the largest expansion of our network reach to date,' Alex Gonzalez, chief marketing officer at Enthusiast Gaming said in a news release. 'It amplifies our current footprint, providing more opportunities for our creators and more scale for our brand partners.' The rollout of Mediacube's inventory into Enthusiast Gaming's direct sales portfolio is already underway, with new advertising campaigns slated to launch in the coming weeks. With this partnership, Enthusiast Gaming continues to solidify its position as a dominant force in the gaming and digital media landscape, offering advertisers unparalleled access to the next generation of consumers through high-impact video content. Enthusiast Gaming Holdings' principal business activities are composed of media and content, entertainment and esports. The company's digital media platform includes video gaming related websites, YouTube channels and a library of casual games. The esports division, Luminosity Gaming Inc., is a global esports franchise that is home to professional esports teams. Enthusiast Gaming Holdings stock (TSX:EGLX) last traded at $0.07 and though it has risen 18.18 per cent over the past month it has fallen 51.85 per cent since this time last year. The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.
Yahoo
01-05-2025
- Business
- Yahoo
Enthusiast Gaming's U.GG Expands Analytics Platform to Support Rainbow Six Siege
Enthusiast Gaming integrates and Luminosity into the Rainbow Six Siege ecosystem, growing Ubisoft relationship ahead of Siege X release LOS ANGELES, May 01, 2025 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. ('Enthusiast Gaming'' or the 'Company') (TSX: EGLX), a leading gaming media and entertainment company, today announced that its premier data and analytics platform, has expanded into Rainbow Six Siege, bringing its industry-leading tools and insights to one of Ubisoft's most competitive and enduring tactical shooters. This expansion comes as Rainbow Six Siege enters a highly anticipated new chapter with the upcoming Siege X platform update, an update designed to redefine the game's ecosystem and reenergize the global player base, including the introduction of free-to-play access to certain of its most popular game modes. Viewership and player engagement have been on a steady rise, with renewed enthusiasm across the competitive and casual communities alike. entry into this environment aligns with the game's revitalization and increasing demand for high-quality, performance-enhancing tools. platform now offers Rainbow Six Siege players essential tools such as global leaderboards and in-depth player profiles that offer detailed stats, match history, and performance analytics. Simultaneously, Enthusiast's esports brand, Luminosity Gaming, will continue their involvement in the Rainbow Six Siege competitive arena, fielding an elite roster in the Rainbow Six North American Pro League. This involvement in Rainbow Six Siege esports represents a strategic investment in the game's continued momentum and Enthusiast's broader commitment to high-impact competitive titles. 'With Rainbow Six Siege entering a new era, we're excited to support its growth and community with best-in-class insights and content,' said J.B. Elliott, Chief Strategy Officer at Enthusiast Gaming. 'By leveraging multiple core brands throughout our portfolio, we are able to provide publishers with broad spectrum support that keeps their audiences even more engaged with their games, both during – and beyond – their gaming session.' This launch reflects Enthusiast Gaming's continued strategic focus on partnering with publishers to build stronger communities through data, content, and competitive infrastructure. With now live in Rainbow Six Siege, and Luminosity competing at the highest level, the Company is well-positioned to play a pivotal role in this flagship title's next evolution. About Enthusiast GamingEnthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today. Forward Looking InformationThis news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as 'plans', 'expects', 'is expected', 'budget', 'scheduled', 'estimates', 'forecasts', 'intends', 'anticipates', or 'believes' or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results 'may', 'could', 'would', 'might' or 'will' (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company's strategic initiatives, events and campaigns. Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company's growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR+ at Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release. CONTACT: Contacts Enthusiast Gaming: Alex Macdonald, Chief Financial Officer Investors: investor@ Media: press@ in to access your portfolio
