
Robert E. Siegel
Robert E. Siegel is a Lecturer in Management at the Stanford Graduate School of Business and a venture investor. He has led research and written cases on a wide array of companies, including Google, Charles Schwab, Stripe, and Target. Robert is also the author of "The Systems Leader: Mastering the Cross-Pressures that Make or Break Today's Companies."
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Business Wire
an hour ago
- Business Wire
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK--(BUSINESS WIRE)-- a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world's top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based on real conversion data. It's hands-down one of the most powerful tools I've used to manage my marketing clients. As more businesses diversify advertising across search, display, and social, understanding what truly drives high-quality leads is essential. platform makes it easy to see which campaigns, keywords, and channels generate calls that convert, enabling marketers to double down on what's working and cut what's not. 'Today's businesses can't afford to waste budget on underperforming campaigns,' said Tom English, VP of Marketing at 'By integrating with Google, Meta, and Bing, we're giving customers the tools to attribute leads accurately and make smarter marketing decisions.' Unlock Real-Time Campaign Insights With integrations, businesses can: Track calls from Google, Meta, and Bing Ads Assign unique tracking numbers to campaigns or ad groups Use Dynamic Number Insertion (DNI) to match calls to specific ads Monitor call volume, duration, recordings, and quality Analyze campaign performance directly in the dashboard These integrations provide marketers and agencies with granular visibility and reporting across platforms. As one marketing consultant shared on G2: 'It's hands-down one of the most powerful tools I've used to manage my marketing clients. I can easily set up tracking numbers for each campaign, see exactly where leads are coming from, and get detailed insights into call sources, durations, and outcomes. This has not only improved transparency with my clients but also allowed me to optimize ad spend with data-driven decisions.' Quick and Easy Setup Integrations can be enabled in minutes via the dashboard. Once connected, businesses immediately begin capturing and analyzing calls across their digital advertising campaigns. To get started or schedule a personalized demo, visit is a leader in call tracking and cloud-based telephony, helping businesses connect marketing performance to real customer conversations. With intuitive tools like DNI, campaign-level attribution, call recordings, and real-time analytics, empowers marketers to measure what drives results and optimize every dollar spent. Trusted by over 45,000 businesses, delivers powerful, affordable solutions to help you scale smarter.


Hamilton Spectator
2 hours ago
- Hamilton Spectator
Local tulip farmer apologizes for weather-related spring festival dilemma
After Niagara-on-the-Lake's new tulip farm saw trouble during its opening weekend this spring, with heavy rain causing the farm to flood and hours of traffic, its owner paid a visit to council last Tuesday to apologize for the tumult and establish a better relationship with the community going forward. Frank Boendermaker and his wife Jill McCourt operate TASC Tulip Pick Farm, which opened its first farm in NOTL last October. TASC operates in Canada, the U.S. and the Netherlands and also has a tulip farm in Fenwick. Boendermaker appeared as a delegate in front of the general committee of the whole during its meeting on June 17. Multiple councillors welcomed him to the town after he gave his presentation. 'We want to be in a place that fits are values,' said Boendermaker. 'This is the place we want to settle in. Let's see how we can make out.' The big event for the company is the annual TASC Tulip Festival, held on its grounds from the last week of April to the first weekend of May — this year, it was held at its new location in town on Line 3 Road. However, trouble arrived at this year's festival on May 3, making for a uniquely difficult situation for TASC, its staff and many customers. 'It was opening weekend, and it got rained out,' said Boendermaker. 'There was a massive amount of rain, about two weeks. We opened up on Saturday morning, and at around two o'clock and people literally got stuck in the mud. They couldn't get in and they couldn't get out.' This event forced Boendermaker and McCourt to close the farm for two days to make sure everything was safe. While Boendermaker said it was 'disappointing' that he felt he let his neighbours and the community down by 'clogging up the roads' during an event that turned out to have serious setbacks, he also said he learned from the experience. 'I'm very proud of how we managed it,' said Boendermaker. 'We spent $40,000 to fix the mud … and in two days we were open.' 'We apologized to the neighbours, we told them 'We're sorry,'' he said. Boendermaker also said he never introduced himself to the community, which was another part of why he felt there were issues with the event. That was a big part of why he was in council. 'We want to be seen as a valued member of the community,' said Boendermaker. Boendermaker said the tulip farm has about three million bulbs that people can walk through during their spring festival. He also said about 20 per cent of NOTL residents visited his spring festival, and that about 73 per cent of people who came visited from more than 100 kilometres away. TASC's tulip farm in Niagara-on-the-Lake is now closed for the season. daniel@ Error! Sorry, there was an error processing your request. There was a problem with the recaptcha. Please try again. You may unsubscribe at any time. By signing up, you agree to our terms of use and privacy policy . This site is protected by reCAPTCHA and the Google privacy policy and terms of service apply. Want more of the latest from us? Sign up for more at our newsletter page .


Bloomberg
2 hours ago
- Bloomberg
Lizz Ann Sonders: Market Resilience and Fed's Pause Mode
Lizz Ann Sonders, Charles Schwab Chief Investment Strategist, joins Open Interest to share market insights as S&P is near record. (Source: Bloomberg)