I'm live-tracking the best Amazon Prime Day 2025 deals - here's what everyone's buying so far
Amazon Prime Day 202 5 is well underway – and this year, it's bigger than ever.
The mega sale runs for a full 96 hours, from Tuesday, 8 July to Friday, 11 July, giving shoppers more time than ever to grab the best Prime Day deals.
As always, we're here to bring you the top-rated discounts, with every deal price-checked to ensure you're getting real value.
But want to know what's trending right now? What deals are so good that shoppers are racing to add to their baskets?
We've crunched the data, scoured Amazon's site, and can reveal the most popular Prime Day deals of 2025 so far – from must-have household essentials and viral beauty buys to can't-miss tech and home upgrades.
These are the offers our readers can't stop clicking on.
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Wales Online
an hour ago
- Wales Online
Heatwave shoppers snap up Lakeland ice cream maker for £15 in deal stack
Heatwave shoppers snap up Lakeland ice cream maker for £15 in deal stack Keep cool during the heatwave with a dessert maker for ice cream and sorbets Create delicious frozen treats (Image: Lakeland ) As another heatwave hits, we're well and truly in the midst of ice cream season, with many seeking out sweet indulgences to help beat the heat. For those who don't wish to invest in a gadget that may not see year-round use, Lakeland's Cuisinart ice cream maker is an ideal choice. The retailer has knocked £10 off the device, reducing it from £39.99 to £29.99 in their summer sale, but shoppers can get it for even cheaper. Lakeland customers who pair the discount with a limited offer from money-saving site TopCashback can make a bigger saving. Savvy shoppers signing up as new members of TopCashback can claim a complimentary £15 signup bonus, along with a percentage of additional cashback for qualifying purchases across thousands of different retailers, including Lakeland. This means new members shopping at Lakeland could effectively purchase the ice cream maker for £14.20. Cuisinart's website is also selling it for £29.99 in its own offer. This compact ice cream maker creates delicious homemade ice cream; it's a dream come true for anyone who enjoys experimenting with flavours or making sweet treats from scratch, reports the Mirror. Cuisinart Solo Scoops Ice Cream Maker (Image: Lakeland ) For those seeking a trendy way to create frozen treats at home, the SLUSHi Frozen Drink Maker from Ninja, is currently paired with a complimentary Ninja travel mug, ideal for keeping your concoctions cool on-the-go. At the same time, bargain hunters will be delighted to find the Andrew James Ice Cream Maker at Amazon for an affordable £35.99. The compact Cuisinart Solo Scoops Ice Cream Maker has a 475ml capacity, perfect for whipping up small servings that cater to solo indulgences, romantic treats, or a swift dessert course. In approximately 25 minutes, you'll be savouring freshly whipped, velvety ice cream. Its slender and light design means the Cuisinart Solo Scoop is a sensible addition to any kitchen, especiallly those short on space, without causing clutter. Its convenient built-in ingredient funnel allows you to add all your favourite mix-ins during the churning process, providing the flexibility to personalise each batch of dessert. To top it off, this little kitchen wizard comes with an easy-to-understand recipe booklet. It's garnered heaps of praise online, amassing more than 1,100 reviews on Amazon and securing an impressive average score of 4.4 out of 5. An Amazon customer said: "I'm very happy with this ice cream maker. It comes with useful recipe suggestions too, making it easy to get started. The mixed berry ice cream recipe was easy to make and absolutely delicious!". A second purchaser added: "Overall, a great purchase for our fortnightly ice cream making." Another liked the device but had issues with the noise: "Works absolutely fine, ice cream lovely, three stars because it's so noisy." One customer shared a tip: "Easy to use, nice recipes included." They also highlighted the importance of preparation, noting: "You need to plan ahead by freezing the tub for 12 hours before use and pre-mix your ingredients before you pour them into the maker to churn." Other users have commended the product as an ideal choice for dessert aficionados who prefer homemade treats without the hassle of a large or costly machine. Article continues below How to get Cuisinart Ice Cream Maker for under £15
The Guardian
an hour ago
- The Guardian
Could AI be accelerating slowdown in the UK job market?
Ask ChatGPT whether artificial intelligence is contributing to Britain's cooling jobs market and the chatbot acknowledges its own role – but adds a caveat: 'Yes, AI is contributing to job losses in the UK, but its impact is nuanced and varies by industry, skill level, and job function.' There are concerns that AI could be one culprit behind the slowdown, as the ascendant technology destroys workers' jobs. The telecoms company BT has said advances in AI could lead it to cut more jobs, having already outlined plans to shed up to 55,000 workers two years ago – including as a result of investment in digital automation. Amazon has warned white-collar staff that their jobs could be replaced, Ocado has cut hundreds of roles to reduce costs while using AI instead, and Microsoft is shedding 9,000 jobs worldwide. Despite these high-profile changes and mounting anecdotal evidence, most economists reckon that, so far, Britain's slowing labour market has little to do with accelerating investment in AI. ChatGPT agrees. It spews out the top five reasons in bullet points. Rising employment costs and higher taxes. Monetary tightening and high interest rates. Broader economic slowdown. Weaker hiring demand. The labour market adjusting to a 'new normal'. Unemployment rose to 4.6% in the three months to the end of April, up from about 4.4% at the start of the year. While there are questions over the reliability of the headline statistics, amid well-documented troubles at the Office for National Statistics, separate figures from HM Revenue and Customs show 276,000 jobs have been lost since the chancellor Rachel Reeves's autumn budget. Business groups complain that hiring has been made more costly by a £25bn rise in employer national insurance contributions, introduced in April, and a 6.7% increase in the national living wage. Bank of England research suggests recruitment plans are being put on ice. Meanwhile, economic growth is expected to remain sluggish in 2025, at about 1% – about half the average annual rate recorded in the decades before the 2008 financial crisis. The outlook comes amid weak consumer confidence and business worries over the hit from Donald Trump's erratic trade war. Lingering high inflation and elevated borrowing costs are also weighing on consumer demand. Such conditions could tempt employers to turn to AI for the answers. Rising wage bills could encourage companies to invest in technology as an alternative to hiring humans by bringing the two propositions closer together in cost. The retailer Next has said it does not expect to cut jobs but plans to use more mechanisation in its warehouses and shops. In January a survey by Boston Consulting Group suggested half of UK companies were planning to redirect investment from staff to AI as a result of rising employment costs. The International Monetary Fund estimates 60% of jobs in advanced economies such as the US and UK are exposed to AI and half of these jobs may be negatively affected. Looking at tech investment to bolster the bottom line is increasingly in vogue. The number of comments made about AI during earnings calls among UK companies have rocketed from a few dozen in the early 2020s to more than 200 in the first quarter of 2025, according to figures from the data provider AlphaSense. Some sectors are braced for a bigger change than others. Research by KPMG suggests jobs in writing and translation, programming, IT-user support, public relations, graphic design and the legal profession could be among the most heavily affected. Already AI-generated adverts, press releases and IT chatbots are proliferating. Younger workers are being particularly hard hit. UK university graduates are facing the toughest jobs market since 2018, while the number of entry-level job vacancies has plummeted by a third since the launch of ChatGPT in November 2022. That is in part because rookie workers are typically given the simplest tasks, which are now easier to automate. There are, however, opportunities. Getting AI to do routine functions could free up workers to do more interesting tasks. While it will destroy jobs, others using the technology will be created. Ministers have trumpeted £44bn of AI investment in Britain since last year, saying it has created 13,250 jobs in 12 months. The government is working with tech firms including Amazon, BT, Google, IBM, Microsoft and Sage to train 7.5 million people in AI skills. 'When you look at any technology, it creates jobs – not just destroys them,' says Yael Selfin, the chief economist at KPMG in the UK. 'There will be destruction. [But] overall, net-net I'm not sure we'll see fewer jobs, but they are likely to be different jobs.' For centuries this has been the example. The worries of the 19th-century Luddite machine-wreckers have turned into a stock example in economics about the fallacies of technological innovation slashing economy-wide job levels. However, there are still big debates about how the transition is managed; how workers are supported, and about how the gains from technological progress are divvied up. For workers: through new, more rewarding, and higher-paid work. For employers and business owners: through higher profits. As the AI revolution gathers pace, so far the signs are mixed. Britain's economic troubles are still the biggest determinant of work opportunities. But technological change is also creeping in.
The Guardian
an hour ago
- The Guardian
‘Scamazon' – how fake emails are targeting Prime subscribers
As a frequent Amazon shopper you pay £95 for an annual Prime subscription, so when an email arrives warning the price is going up you are quick to react. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. But the email, which includes a button to click on to 'cancel' the subscription, is a scam and sent by fraudsters trying to steal your account login and payment details. After a recent surge in customers reporting fake messages, Amazon emailed its more than 200 million Prime members globally to warn them. The company took this step to ensure 'scammers are not using our brand to take advantage of people who trust us' and 'educate consumers to avoid impersonation scams'. The fake emails claim your Amazon Prime subscription will automatically renew at an unexpected price (in the UK the service costs £95 a year or £8.99 a month). The messages sometimes include personal information gleaned from other sources in an attempt to appear legitimate. They may also include a 'cancel subscription' button that clicks through to a fake Amazon login page. This is not the only tactic being used to prey on Amazon shoppers. Earlier this year, the retailer warned of a 'striking' increase in phone-based impersonation scams in the UK. It also said that fraudsters were responding to customer complaints on social media using counterfeit profiles. They urge you to act quickly to make a payment. When you click through you will be asked for personal and payment details. Do not click on any links in these messages. The scammers are trying to steal your login and other sensitive personal information. You can just ignore the email or forward it on to As the scams happen away from its platform, the more consumers report them, the better Amazon's systems become at identifying those responsible. Last year, it got more than 55,000 phishing websites and 12,000 phone numbers shutdown. Amazon says: 'We encourage consumers to report suspected scams to us, so that we can protect their accounts and refer bad actors to law enforcement.' If you are keen to check the status of your Prime membership, open the Amazon mobile app, or go directly to Select 'Prime' from the main menu to view your membership status, renewal dates, and plan details. To check if a message is really from Amazon visit the 'message centre' under the 'your account' tab. Legitimate messages will appear there. If you clicked on a suspicious link, monitor your credit or debit card statements for unfamiliar charges, and contact your bank immediately about unauthorised transactions. To avoid falling victim to a scam, Amazon advises customers to use its apps, or type in the browser (you could bookmark this link). Remember the company will never request sensitive information outside the website or app. Also consider enabling two-step verification for extra security. You can do this via your account's 'login & security settings' or at Once you've activated this feature every time you log in you will be sent a code to input alongside your password. Another option is to enable Passkey to use your face, fingerprint, or the PIN that you use to unlock your device, to sign into your account.
