EA game prices will not increase as Battlefield 6 release window confirmed

Metro

07-05-2025

Despite the rising costs of games across the industry, EA has said it has no plans to change its current pricing strategy yet.
The rising costs of games looks set to be a big sticking point over the coming months, with Microsoft and Nintendo both causing a ruckus over their increased prices.
This will likely be amplified even further when the expected high price of GTA 6 is announced, but for now, EA has said that it doesn't have any plans to increase the cost of its games… at least not yet.
During a Q&A in the company's latest earnings call, EA CEO Andrew Wilson was asked whether the company would follow Nintendo and Xbox in upping the price of its new games slated for this year.
'Our business is very different today than it was even just 10 years ago,' Wilson said. 'In a world where everything we did 10 years was about selling shiny discs in plastic boxes in retail shelves, while that's still a part of our business it's a significantly smaller part of our business, and we now have pricing representing everything from free-to-play all the way to deluxe editions and beyond.
'At the end of the day, whether we're doing something that costs a dollar, or we're doing something that costs $10, or we're doing something that costs $100, our objective is always delivering incredible quality and exponential value to our player base.
'And what we've discovered over the course of time is whether we can marry quality and value together, our business is strong, resilient and continues to grow.'
In the most crucial detail, EA chief financial officer Stuart Canfield clarified there are 'no changes in the current strategy at this point'.
While this might seem reassuring, the 'at this point' suggests EA could still bump up the price of the inevitable EA Sports FC 26, when it's officially announced, or any other game on its 2025 slate.
Although given the disappointing sales for EA Sports FC 25 they're likely to hold off on that for now.
One of EA's key future titles is the next Battlefield, which the publisher confirmed will release before March 2026, after a summer reveal. Wilson also said the Skate reboot will arrive within the same window.
The next Battlefield, which is already being playtested by fans, is co-developed by DICE, Criterion, Motive, and Ripple Effect under a new 'Battlefield Studios' umbrella.
Speaking in the same Q&A, Wilson was asked how the company felt about the Battlefield launch window following Rockstar's delay of GTA 6 to May 26, 2026.
After suggesting it would be difficult to 'take advantage' of a 'less competitive window', Wilson said he was positive about Battlefield launching before March 2026, two months clear of GTA 6.
The most likely release date is this autumn but given the declining fortunesof recent Battlefield games it's probably unlikely that EA will charge more than £70 for that either.
In that sense, the company's statement, that it has no plans to increase prices, is more likely due to the specific nature of their next two big games, rather than a general aversion to raising prices.
'Relative to Battlefield, what we have said all along is we've been building towards a window that we thought made the most sense for Battlefield, but we wouldn't launch into a window that we thought truncated the value that we've invested into the franchise, or the value that we think our players will derive from it once they jump in and start playing,' he said (via VGC). More Trending
'I think now, without going too far, we believe that window is clearer than it was before and we feel very good about launching Battlefield in [financial year] 2026.'
A summer reveal suggests Battlefield could pop up during next month's Summer Game Fest, which begins on June 6.
Elsewhere in the earnings call, EA announced Split Fiction has sold nearly four million copies, ahead of its launch on Switch 2 next month.
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