The Hindu's campaigns receive prestigious INMA Global Media Awards
The MoC campaign, which marked Chennai's 385th birthday, was conceived as a vibrant 40-day celebration of the city's rich heritage and contemporary pulse. It won first place in two categories: Best Brand Awareness and Best Idea to Encourage Reader Engagement.
MoC's 'Moonlight Cinema' secured second place in the 'Best Use of an Event to Build a News Brand' category, while the campaign video – 'Life in a Day in Chennai' – featuring a unique split-screen cinematographic treatment, won second place for 'Best New Video Product or Feature'.
The MoC campaign also won third place in the 'Best Use of Print' category. Furthermore, 'Fostering Engagement: A Year-long Multifaceted Approach at The Hindu Young World' won third place at the Global Media Awards in the 'Best Initiative to Bolster Next-Generation Readership' category.
MoC stood out for its immersive blend of music, art, cinema, cuisine, and civic pride initiatives, drawing citizens into a shared narrative of urban identity and progress. Conducted in collaboration with the Greater Chennai Corporation (GCC), Greater Chennai Traffic Police (GCTP), Tamil Nadu Tourism Development Corporation (TTDC), Chennai Metro Rail Limited (CMRL), and the Namma Marina initiative, MoC featured impactful events such as a two-day food and music festival, music shows in parks, beachside cinema screenings, and an archival photo exhibition in metro stations.
L.V. Navaneeth, Chief Executive Officer of The Hindu Group, said, 'Our projects are a reflection of the deep connection we share with the city and its people. This recognition underscores The Hindu's commitment to storytelling, community engagement, and innovation.'
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