Ektaa Kapoor Performs Rudra Abhishek Ahead Of Kyunki Saas Bhi Kabhi Bahu Thi 2 Launch
Ektaa Kapoor performs Rudra Abhishek during Sawan ahead of Kyunki Saas Bhi Kabhi Bahu Thi 2 launch; video of her hugging Shiv idol goes viral.
Ektaa Kapoor is one of the most loved producers on TV and has given some of the biggest shows to Indian television. Now, as she is all set to bring back one of the most iconic shows, Kyunki Saas Bhi Kabhi Bahu Thi, she went on a spiritual journey where she performed Rudra Abhishek in the holy month of Sawan.
The video of Ektaa Kapoor performing the Rudra Abhishek at Mahakal temple, Ujjain, is all over social media. In the video, the producer can be seen hugging the Shiv idol as the priest performs the sacred ritual. The video shows Ektaaa dressed in a yellow raincoat and pyjamas. As Ektaa shared the video, fans started reacting to it.
#WATCH: Video of Ekta Kapoor performing Rudrabhishek at Mahakal temple, Ujjain. #EktaKapoor #Rudrabhishek #mahadev #mahakal #mahakaleshwar #ujjain #ujjainmahakal pic.twitter.com/dRg8loexvR — upuknews (@upuknews1) July 23, 2025
One wrote, 'This lady has a striking contrast in her personality — on one hand, she creates bold content, and on the other, she is deeply spiritual." Another said, 'Kisi ki bhakti par sawaal uthane ka kisi ko bhi adhikaar nahi. She is doing what she feels, and vaise bhi sab kuch Bhole Baba ki marzi se hi hota hai." A third fan shared, 'Har Har Mahadev ji!"
Ektaa Kapoor is reviving Kyunki Saas Bhi Kabhi Bahu Thi, which premiered 25 years ago on Indian television. As the show is set for a new season featuring Smriti Irani, Ektaa recently shared the rationale behind its return after so many years.
Ektaa took to her Instagram account to answer the question: 'Why Kyunki, Why Now?" She wrote, 'When the 25th anniversary of Kyunki Saas Bhi Kabhi Bahu Thi was approaching and the idea of relaunching surfaced, my first reaction was a firm no! Why would I want to disturb nostalgia? You can never compete with nostalgia. It always remains supreme. How I remember my childhood and how it really was will always be different."
'So when Kevin Vaz, his team, the network heads, and the Balaji team got into a discussion, I thought to myself… Can we keep Kyunki away from today's storytelling formats and focus on the issues that television once bravely addressed?" she said.
She further added, 'Let's create a show that isn't afraid to raise important questions, sparks conversations, and stands out in an era dominated by visual gimmicks. Kyunki is coming back with limited episodes to celebrate 25 years with the intent to impact, entertain, probe thoughts, and most importantly, inspire."
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