Trusty Raises $1 Million Pre-Seed to Bring Clarity to Estate Planning with Modern Letter of Wishes
After co-founding and scaling Uberflip into a leading marketing platform, Randy Frisch is now applying his product and go-to-market expertise to a deeply personal mission: reimagining the way families plan for and talk about their legacy.
With over $84 trillion expected to transfer between generations in the coming decades, coined 'The Great Wealth Transfer,' the need for a modern wealth transfer tool is critical. Estate plans, including wills, focus on the legal and tax side of planning, leaving a gap when it comes to personal assets and intentions. Today, people rely on handwritten Letters of Wishes, a paper-based workaround that's easy to lose and lacks the context and clarity heirs and executors need.
Founded in 2024 and rebranded to Trusty in 2025, the company is on a mission to bring families a trusted platform to share their wishes; both legal and personal. Trusty brings clarity and ease to life's toughest moments so families can better understand their wills, track personal items, and pass down meaningful keepsakes. Using modern AI for image recognition, document analysis, and a conversational assistant named 'Max,' Trusty helps users digitize their valuables, make sense of legal documents, and record personal video messages for loved ones.
'I realized the need for Trusty after my grandmother passed away at 104, and I saw firsthand how emotionally and logistically complicated managing an estate can be, even in well-prepared families who have a will,' said Randy Frisch, Founder & CEO of Trusty. 'My own drawers were overflowing with important receipts, appraisals, and outdated estate documents that many of us forget we have. Wills don't tell the whole story, and the gaps from misplaced assets and unclear intent create confusion and conflict. Trusty makes it easy to share your wishes clearly and securely, so families are brought together, not apart.'
'I've been an executor myself, and I've seen the toll it takes when families are left without clarity,' said Aaron Bast, Managing Director, General Partner at Graphite Ventures. 'The legal documents are there, but the context is often missing—what's valuable, who it's for, where to find it. That's where Trusty comes in. It's designed to be the connective tissue that families and advisors have long needed.'
'We love backing category-defining technologies and leaders, and Randy is doing just that in estate tech with Trusty,' added Alex Baker, Managing Partner at Relay Ventures. 'Randy's blend of vision, founder experience, and product intuition makes this an easy bet for us and any family or advisor.'
Trusty is designed to complement the relationships formed with wealth advisors, making it easier for families to share key information and intentions with the people they trust most. Already piloted with consumers, Trusty is now forming commercial distribution partnerships. Among the first is Purpose Unlimited, the financial services firm founded by Som Seif, which is exploring distribution of Trusty in alignment with its vision of 'shaping the future of finance by equipping financial advisors with transformative solutions.' Trusty is also partnering with banks, wealth teams, insurance providers, and estate planning professionals to integrate its platform into everyday advisory workflows. While Trusty is a consumer-first app, where individuals control their own data and choose what to share, it's also designed to become a core tool for advisors who want a clearer and collaborative view of their clients' estates.
To join Trusty's mission to make estate planning clear, visit www.mytrusty.ai or download to trial or purchase the app on the Apple App Store or Google Play.
About Trusty
Trusty is the AI-powered platform helping families track assets, assign heirs, and preserve their legacy. Built for today's wealth holders and tomorrow's inheritors, Trusty works alongside traditional estate plans, including your will, to provide emotional context, clarity, and coordination across generations. Learn more at www.mytrusty.ai.
About Graphite Ventures
Trusted by founders, Graphite Ventures is a seed-stage venture capital firm that invests in early-stage B2B software and capital-efficient hardware companies. Graphite is one of Canada's most active and consistent VC firms, and the team has invested in more than 200 companies over the past decade. Graphite launched the $120M Graphite Fund IV in 2021 with a focus on seed stage opportunities across Canada.
About Relay Ventures
Relay Ventures, founded in 2008, is one of Canada's leading independent VC fund managers. The Firm is presently investing out of its fifth fund, which commenced in 2022. It has invested in more than 130 companies and successfully exited more than half through M&A and IPO. The Firm has a team of 20 professionals with offices in Toronto and Calgary.
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