New India Assurance Co. Ltd., Oman Honored with Times of Oman Best Brand in Customer Experience Award
Muscat: New India Assurance Co. Ltd., Oman, has been recognised with the prestigious Times of Oman Best Brand in Customer Experience Award in the insurance category at the Oman CX Awards 2025. This distinguished accolade highlights the company's unwavering commitment to delivering exceptional service and customer satisfaction across the Sultanate.
New India Assurance, Oman is operated by M/s. Abdul Aziz & Bros LLC, under the visionary leadership of Mr. Majid Abdul Rahim Jaffer Al Bahrani. Expressing his gratitude, Mr. Majid extended heartfelt thanks to all customers and partners for voting New India Assurance as the Best Brand in Customer Experience under the Insurance category.
The award ceremony was graced by His Highness Sayyid Mohammed Bin Salem Al Said, who served as the chief guest, alongside Mr. Ahmed Essa Al Zadjali, CEO of Muscat Media Group. Mr. Gaurav Sharma, Chief Operating Officer of New India Assurance, Oman Operations, received the award on behalf of the company, joined by his dedicated team.
Commenting on the achievement, Mr. Gaurav Sharma stated, "This award is a testament to the exceptional service delivered by our team. We are deeply honored and extend our sincere appreciation to all our valued customers and partners for their continued trust and support."
The Oman CX Awards 2025 celebrated excellence across 35 product and service categories, with winners determined through nationwide consumer voting. The event underscored the critical role customer experience plays in brand reputation and long-term success. As Mr. Ahmed bin Essa Al Zadjali noted, 'Customer experience is no longer a support function—it is now central to brand reputation and long-term success.'
This recognition follows a series of customer-centric innovations by New India Assurance, including the launch of a state-of-the-art Customer Care Centre in December 2024, offering direct call lines and WhatsApp support to enhance client accessibility and responsiveness.
As it celebrates its 50th year of operations in Oman, New India Assurance continues to set industry benchmarks, reflecting the enduring trust and confidence of its customers.
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