Sydney Sweeney flashes her abs in sizzling campaign... after training to play a boxer for new movie
The 27-year-old blonde Hollywood pinup was posing in white tops for the Gen Z fashion brand American Eagle.
The bombshell from Washington state looked ripped after training for a year to play a boxer in a new movie.
Sweeney is playing professional boxer Christy Martin in an upcoming biopic titled Christy.
The movie explores Martin's groundbreaking career, her struggles with domestic abuse, and her lasting impact on women's boxing.
The film will premiere at the Toronto International Film Festival (TIFF) in September.
Sweeney will also produce the film through her production company, Fifty-Fifty Films.
American Eagle is thrilled Sweeney has joined them this year.
The brand says it's thinking 'bigger than ever before' for its new marketing campaign The company's fall campaign, titled Sydney Sweeney Has Great Jeans.
'I have great jeans…now you can too,' wrote Sweeney on Instagram as she debuted one of the commercials.
AE is changing how it runs marketing campaigns by focusing on only one celebrity. In the past, it has featured multiple public figures in ads.
Sweeney — who has also partnered with the brands Dr. Squatch, Baskin-Robbins and Jimmy Choo — seems to be an ideal partner for American Eagle.
Sweeney's stylist, Molly Dickson, worked with the brand on campaign looks.
Sweeney also designed her own American Eagle jeans with a butterfly design. All net proceeds from the jeans will benefit Crisis Text Line.
American Eagle's CMO, Craig Brommers, told Modern Retail that Sweeney is 'the biggest get in the history of our brand.'
'We've had a lot of success working with multiple talent in one season, so it's not like that recipe is dead,' Brommers said.
But there are only a few celebrities that have the cachet to be the face of a dual-gender brand, and Sydney is one of them. When she was into the idea of working with us, that's when you say, I think this is a special, unique moment, and it needs to feel like that.'
This comes after news Sweeney is reportedly set to launch her own lingerie line.
The actress' latest business venture has received backing from Amazon billionaire Jeff Bezos and his new wife, Lauren Sanchez, who have 'invested' in new brand.
A source told Us Weekly that Sydney's new lingerie line is launching 'very soon'.
The blonde beauty - who has recently become one of the most sought-after actresses in Hollywood - has actually been working on the lingerie line for 'for the last year' and it's now close to launching.
The insider explained: 'This has been a huge project for her and something she's been working on for the last year.'
Sydney has enjoyed a meteoric rise in recent years, starring in TV shows such as Euphoria and The Handmaid's Tale, while she's also worked with a host of big-name brands, including Laneige and Frankies Bikinis.
The movie explores Martin's groundbreaking career, her struggles with domestic abuse, and her lasting impact on women's boxing
The actress - who ended her engagement to Jonathan Davino earlier this year - has also been tipped to play a Bond girl in the next 007 movie, with director Denis Villeneuve reportedly keen to hire Sydney for his upcoming film.
A source recently told The Sun on Sunday newspaper: 'Sydney is the top name on the casting sheet for Bond.
'Denis believes she is hugely talented, as well as having an alluring appeal to younger generations, vital in modernizing the franchise.
'They've hung out together a lot and he has admired her stratospheric rise.
'Plus Sydney has the quality of being athletic and able to perform physical scenes, as well as being feminine and following in the legacy of the Bond girls.'
Denis was unveiled as the director of the next Bond film last month and he vowed to ' honor the tradition' of the character, who will be played by a new actor after Daniel Craig walked away from the movie franchise.
The filmmaker said in a statement: 'Some of my earliest movie-going memories are connected to 007. I grew up watching James Bond films with my father, ever since Dr No with Sean Connery.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Independent
28 minutes ago
- The Independent
Jamie Lee Curtis chokes up while reflecting on career success ‘she never thought she'd get'
Jamie Lee Curtis has said she never thought she would experience the highs of her recent career successes. The 66-year-old actor, best known for roles in Halloween (1978) and Freaky Friday (2003), won her first Oscar in 2023 for her performance in the sci-fi film Everything Everywhere All at Once. A year later, she took home her first Emmy for her supporting part in the hit chef drama The Bear. Appearing on The Late Show with Stephen Colbert, Curtis said she has been reaping 'opportunity after opportunity' ever since receiving the accolades, with the TV host agreeing that the actor has 'never been hotter'. Curtis held back the tears as she reflected on the transformational last five years, saying: 'I'm having a moment, I'm having freedom.' 'I've been an actor, I've been in horror movies, obviously, for a long time – and only recently I've understood that I'm an artist,' she said. 'I'm being serious… I never referred to myself as an artist until about five or six years ago.' Curtis said she feels as though she is in a 'creative meadow'. 'That makes me cry,' she said, becoming emotional. 'I feel like I'm in this meadow and I'm surrounded by just opportunity and beauty.' Asked by Colbert whether she feels more free in her career, Curtis replied: 'It's incredible. Ultimately, to have a free mind, be able to think for yourself, to have an expression of your soul through the work you do, whatever the work you do, even if it's a technical job, you still express your soul. 'I feel like this instrument is wide open and free and having opportunity after opportunity that I never thought I'd get.' Curtis will next star in Freakier Friday, a much-anticipated sequel to the hugely successful 2003 comedy Freaky Friday. Freaky Friday originally starred Curtis and Lindsay Lohan as Tess and Anna, a mother and daughter forced to live as one another after switching bodies. Asked why the sequel took 12 years, Curtis said the wait was intentional. 'Everybody I've ever spoken to has asked, 'Will there be a Freaky Friday sequel?' When I went all around the world for Halloween Ends in 2022, every stop, they asked,' the actor told People. 'And the answer was, 'Lindsay has to be old enough to have had a teenager.' So then obviously Lindsay had this beautiful baby. She came and visited me, brought the baby. At this moment we started really seriously talking about it.'
The Sun
29 minutes ago
- The Sun
Watch the shock moment US music star is hit in the face by object live on stage
WATCH the shock moment US music star is hit in the face by object live on stage. Country singing sensation Luke Bryan was the most recent celebrity to have been hit in the face by an object while performing, amid several incidents taking place over the last couple of years. 6 6 6 6 6 Just days after Morgan Wallen suffered a similar incident, Luke, 49, has now been whacked in the face by an object thrown on-stage by a fan. The American Idol judge was seen performing at the North Dakota State Fair on Saturday when the incident happened. Wearing a red T-shirt and a pair of dark denim jeans, Luke was giving the crowds a rocking performance. Luke was singing his hit song Country Girl (Shake It For Me) when he was struck by an object. Reports claim the object was a stress ball, which was launched in his direction and hit him in the face. A fan video shared on TikTok captured the moment. After the ball hit him, Luke paused briefly to catch his composure. In the video, he looked down at the ball and stared into the crowd. After a moment of looking taken aback, he continued his performance like the pro he is. 'NO EXCUSE FOR THIS' "Poor @Luke Bryan got hit in the face during his encore. Morgan Wallen and SNL cast's 'tension' and 'iciness' in rehearsals revealed as star hints singer had on-set 'meltdowns' "Carried on like a champ though," one fan wrote under the clip. "There is no excuse for this," another said. "Shame on whoever did this," slammed a third. Others were quick to praise Luke and his professional ways. One said "much respect" after he "kept on rockin". It comes after fellow country singer Morgan Wallen found himself in a tense moment with a fan over the weekend. In a now-viral video taken from the crowd, the hitmaker can be seen walking through an aisle of fans when one concert goer grabs his arm. SIMILAR INCIDENT The altercation, which is very similar to another incident mere weeks ago, occurred when he made his way to a secondary B-stage through the crowd. As the singer high-fived several members of the audience, one fan tugged on his arm. This was not the first time Morgan experienced an incident like this. Last week in Glendale, Arizona, the singer endured yet another chaotic moment. While performing on stage, some fans threw items at him in the hopes that he would scribble his autograph on them. Not only this, but another fan reportedly grabbed him with him left visibly frustrated. 6
Daily Mail
an hour ago
- Daily Mail
Brad Pitt drastically changes his look as he begins filming Once Upon A Time In Hollywood sequel
He has been looking dapper on the red carpet as of late with a handsome buzz cut. But Brad Pitt will likely have fans doing double takes as he unveiled a new — yet familiar — look on the set of the Once Upon A Time In Hollywood sequel. New photos of the actor on the set of The Adventures of Cliff Booth show a noticeably dressed-down Pitt resembling more of a surfer than his usual dapper self. The 61-year-old Oscar winner, who is returning to his role of stuntman Cliff Booth, rocked chin-length blonde hair and a mustache. In a departure from his recent crisp apparel, his costume consisted of an buttoned yellow camp shirt worn over a graphic T-shirt and jeans. The scene was shot at the New Beverly Cinema, a theater in Los Angeles owned by Once Upon A Time In Hollywood writer and director Quentin Tarantino. Tarantino is returning to write the sequel, but he's handing directing duties over to Zodiac and Seven filmmaker David Fincher Pitt was also seen minus the long hair — but mustache remaining — as he milled about the set in a blue shirt, jeans and sneakers. A coffee cup in hand suggested he was taking a break out of character between takes. Once Upon A Time In Hollywood, released in 2019, starred Pitt as Cliff, a stuntman for the Rick Dalton (Leonardo DiCaprio). DiCaprio is not listed as a cast member on the show's IMDb page, which describes the plot as showcasing 'more of Cliff Booth's backstory in his new role as a Hollywood fixer.' Tarantino previously fleshed out the character beyond how he's portrayed in the film with a novelization of Once Upon A Time In Hollywood that he wrote. While the upcoming film will focus on Cliff, Pitt clarified last month that the project was 'not really a sequel but an episode' featuring the character. 'This is something Quentin Tarantino wrote. It's an episode, not really a sequel, but an episode of the character from Once Upon A Time,' he told Deadline. Though still rocking his mustache, Brad appeared to be sporting his everyday apparel while on the set on Monday 'But he didn't want to direct it at this point, and my friend David Fincher, our friend, I say our mutual friend, David Fincher stepped in to direct it,' Pitt explained. 'So we're doing that for Netflix and we're gonna start in July, it should be really fun. It should be good fun.' In addition to Pitt, the cast consists of Elizabeth Debicki, Yahya Abdul-Mateen II, Carla Gugino, Scott Caan and JB Tadena. Once Upon A Time In Hollywood earned numerous awards and nominations, including multiple Oscar nods. Pitt won the Academy Award for Best Performance by an Actor in a Supporting Role for his portrayal of Cliff.
