Amazon Prime Day 2025: what will the best deals be?

Telegraph

5 hours ago

Amazon Prime Day 2025 will run from Tuesday July 8 to Friday July 11. It's the first time that this summer sale, exclusive to Amazon Prime subscribers, has been scheduled to last four days.
This could be a good time to make your next big purchase. The best Amazon Prime Day deals are invariably on Amazon's own products such as Echo Dot speakers, Kindle e-Readers, Fire TVs and Ring video doorbells, as well as their own-label clothing and household products. See their Prime Day page for an idea of the range.
This year, Amazon have promised savings on brands including Dyson, Shark, Lego, Ninja, Sonos, Bose and CeraVe – although you should always make sure you're getting a genuine bargain before making a purchase.
Past years have seen genuine discounts on some of the best electric toothbrushes and clothes steamers we've reviewed and some of the most sought-after headphones, including Apple Airpods.
Below, you can read our predictions for the best deals to expect on Amazon Prime Day this year, based on previous sales. Many of our top-rated products are discounted in these events. First though, here are the answers to some common questions.
When is Amazon Prime Day 2025 in the UK?
It will start at midnight on the morning of Tuesday July 8 and end at midnight on the evening of Friday July 11.
Do I need to be an Amazon Prime member to get Prime Day deals in the UK?
Yes, only subscribers to Amazon Prime will get the Prime Day discounts. Happily, that includes free trial members, who can benefit from 30 days' Prime membership before having to pay the standard £8.99 a month or £95 a year. Prime for students is half the price and free for the first six months. You have to prove you are enrolled on a course.
With an Amazon Prime subscription you get unlimited premium delivery and access to Prime Video, Prime Music, Prime Reading and other benefits including lightning deals. Read our Amazon Prime review to find out more.
Is Amazon Prime Day only once a year?
No, there are two Prime Day sale events. The first is in mid-July and the second, sometimes called Prime Big Deals Day, is in mid-October.
How can I find the best deals?
The best way is to bookmark this page, which is constantly updated with the best genuine deals. If you know what you want to buy, you could make a wish list on Amazon or at a site such as Pricerunner which can alert you when prices drop. Read my guide to finding the best deals for more tips.
Amazon promote their AI assistant Rufus as a good way to get deal alerts tailored to you, but remember to check that anything it recommends is a genuine deal.
Are Prime Day deals genuinely good value?
Prices are inflated beforehand in many cases. For example, on June 11 the price of the Fire HD 8 tablet was suddenly increased by £30 and the Fire HD 8 Kids tablet was increased by £65, a leap of over 75 per cent. So it's important to check using a pricetracker such as CamelCamelCamel or Keepa. These will show you the price history of any product on Amazon.
At Telegraph Recommended, we only recommend deals if they are genuinely at their lowest price. Claimed discounts of 50 per cent or more are usually not real: the actual discount is often less than five per cent. Anything over 10 per cent off the real average price is genuinely good value.
This year, we wanted to ask how you felt about Prime Day. 152 readers took part in a discussion in June*. While some had been happy to purchase gifts, electronics, pet supplies or beauty products in Prime Day sales, an equal number doubted the value of the deals. Here are some of their comments:
Can I return items I buy on Amazon Prime Day?
Yes, items bought on Prime Day have the same returns policy as on any other day of the year. Amazon allows returns within 30 days of receipt if the goods are in an unused and undamaged condition, with a few exceptions.
Some people think they can buy a discounted item on Prime Day and return it for a refund after the price has gone back up, making a profit. This doesn't work. You will only be refunded what you paid.
Why you can trust Telegraph Recommended
No manufacturer ever sees Telegraph Recommended articles before publication and we don't accept payment in exchange for favourable reviews, nor do we allow brands to pay for placement in our articles.
We do extensive research and use price-tracking tools to find the best deals, which are all reviewed by our in-house team of consumer journalists before publication. Visit our Who We Are page to learn more.
What will go on sale this Prime Day?
This is never known ahead of time, but we can make reasonable predictions based on past Amazon sale events. Here's a selection of Telegraph Recommended-approved products which saw genuine discounts in Amazon's Spring Deal Days in March.
1. Amazon Fire HD 8 tablet
Current price: £99.99
Average price over last six months: £80
Price in the March 2025 Amazon Spring Sale: £54.99
Best budget tablet
The Fire HD 8 launched last year as a lower-cost option in Amazon's own tablet range. In March's sale it dropped to £55, which is £25 less than usual.
The Fire HD 8 doesn't have the most high-end spec, but this tablet was still good enough to score 7/10 in our recent review. It's lightweight, has decent battery life, and helps keep you connected with your chosen streaming, social media and communication apps, and was named the best budget tablet in our best tablets roundup.
2. Amazon Fire TV Stick HD (newest gen)
Current price: £39.99
Average price over last six months: £37
Price in the March Amazon Spring Sale: £24.99
Amazon's latest basic streamer
This is the newest version of Amazon's streaming stick for non-4K TVs, and has key services such as Netflix, Prime Video, BBC iPlayer and Disney Plus streaming in an aesthetically updated package.
In our review of the Fire Stick HD, the device's exceptional voice commands, setup process and streaming services contributed to an impressive overall score of 8/10. Usually, one of these smart little sticks would set you back about £37 but you could pick one up for £25 in the Spring Deals sale. We expect to see similar discounts for Prime Day.
Apple's devices don't often see discounts so when one appears, even just a small one, it's worth considering. The iPad mini (A17 Pro) is the latest compact tablet from Apple, usually sold for about £450. It dropped to £430 in Amazon's last sale event.
We picked it as the best tablet for everyday use in our guide to the best tablets. In her iPad mini (A17 Pro) review, Britta O'Boyle said: 'There's a lovely, lightweight design, a bright and vibrant display and swish performance. The iPad mini (A17 Pro) is a superb compact tablet that's perfect for everyday use and very portable.'
The Amazon Fire HD 8 Kids is our overall top pick of the best tablets for kids. In the March sale the price dropped to its lowest ever at £69.99, compared to the average price of £114. It has a great battery life and the price includes a two-year, worry-free guarantee where Amazon will replace it if it breaks.
Reviewer Britta O'Boyle described the parental controls on the device as excellent, as the Amazon parent dashboard enables you to ensure children can only access age-appropriate content. She also said the dashboard lets you monitor screen time, approve app requests and block websites remotely from your phone, and she praised the included robust case with its built-in stand too.
5. Amazon Kindle
Current price: £94.99
Average price over last six months: £94
Price in the March 2025 Amazon Spring Sale: £79.99
Best budget e-reader
Amazon's entry-level Kindle dropped from £95 to £80 for Black Friday and again in the March sale. A similar hefty discount for Prime Day looks very likely.
The Amazon Kindle delivers a superb reading experience, with access to an expansive library of e-books. It offers an incredibly portable design too, allowing you to catch up on your latest read whether you're on a sun lounger or squashed onto a packed tube.
Reviewer Alan Martin said: 'While the costlier Paperwhite tops our list of the best Kindles, the Kindle 2024 offers 90 per cent of the features and that will be sufficient for most readers.'
6. Sony WH1000XM4
Current price: £189
Average price over last six months: £197
Price in the March 2025 Amazon Spring Sale: £177.99
Best noise-cancelling headphones
Awarded Best Buy in our guide to the best noise-cancelling headphones, the Sony WH1000XM4 dropped to £178 in the March sale and in the past have been available for as little as £175, a good price for such an excellent pair of cans.
They are not the brand's newest headphones. The current M6 version has additional noise-cancelling features, but these still have over 30 hours of battery with noise-cancelling turned on and they deliver a superb mix of performance and price.
Reviewer Rob Waugh said: 'In the under-£200 bracket, these are undisputed sound quality champions, with breathtakingly realistic music where the vocals sound like you're in the room with the person.'
Our favourite smart alarm clock, the Echo Spot dropped to £55 in the March sale and has been known to drop to £45. Perfect for a bedside table, the Echo Spot has a display to show you the time and other important information, like the weather.
It also has built-in Alexa, allowing you to perform various functions from controlling your smart home devices to playing your favourite music or podcasts, and the design is small and compact so it doesn't attract too much unwanted attention.
In our Echo Spot review, Alan Martin said it was a 'charming little smart speaker' with the 'sound quality good enough for the bedroom and Alexa a helpful assistant'.
Ahead of the sale, Amazon has already dropped the price of its own Fire TV by about £30 but you might be advised to hold off until Prime Day before buying. It dropped by a further £30 during the Spring Sale.
What do we think of the Amazon Fire TV? In our round-up of the best 4K TVs our television expert, Chris Hall, called it the best smart 4K TV, with its Alexa voice assistant integration and breadth of apps.
Screen quality is superb for the price, too, with the TV adapting to the light levels in your room and tweaking the picture accordingly.
9. Ring Battery Video Doorbell Pro
Current price: £199.99
Average price over last six months: £178
Price in the March 2025 Amazon Spring Sale: £129
Best Ring wireless doorbell
If you're looking to improve your home security you can do a lot worse than the Ring Video Doorbell Pro. Loaded to the hilt with useful features, the Video Doorbell Pro is the only Ring camera with head-to-toe imaging, ideal for identifying packages left on your doorstep. It's currently more expensive than usual, so wait for the (probable) hefty Prime Day discount before buying.
In our review of the best video doorbells, our reviewer Kulwinder Rai found that the fisheye camera offered plenty of detail and was particularly impressed with the Colour Night Vision, allowing him to identify nearby car number plates even in low light.
Prime Day could be a smart time to pick up a previous-generation flagship smartphone for less. Samsung's Galaxy S24 has since been replaced by the Galazy S25 Ultra, but the differences were not huge. If you can pick last year's model up for the £659 we saw in the March sale, you will save a fortune.
You get the same set of Galaxy AI tricks, including the ability to remove unwanted objects from the background of your pictures with just a tap and instant translations during calls. The display is immaculate, too, with true-to-life colour accuracy and a high level of brightness.
Apple's top-of-the-range iPhone is already back down to its Spring Sale price. At just five per cent off, this doesn't meet our usual 10 per cent threshold, but keep an eye out: there's a small chance it could dip further on Prime Day. Even if not, a £25 discount is better than none.
The iPhone 16 is undoubtedly expensive, but worth the outlay. You can read all about why our reviewer Britta O'Boyle rates it (including for its cameras and fast performance) in our best iPhone guide.
Best predicted home deals
12. Hoover HL5
Current price: £169
Average price over last six months: £225
Price in the March 2025 Amazon Spring Sale: £149
Best lift-away vacuum for pet hair
As any pet owner knows, it takes a special kind of vacuum cleaner to gracefully gather animal hairs, especially if you have a long-haired cat or dog. One of the best you can get is the Hoover HL5 Pets, which we consider one of the top vacuum cleaners for pet hair, earning a score of 9/10 during our hands-on testing.
We regard this model as the best lift-away vacuum cleaner for pet hair, thanks especially to its impressive suction. The cleaner's HEPA 13 filter will help prep a feline-owning home for visitors who are allergic to cats, too. It was discounted by over £75 in Amazon's spring sale, so should be worth keeping a very close eye on.
13. GTech AirRAM MK2 K9
Current price: £224
Average price over last six months: £238
Price in the March 2025 Amazon Spring Sale: £183.99
Best pet vacuum cleaner for older users
The GTech AirRAM dropped to £184 in the March sale, its lowest price ever. It's our top pick for older users in our best pet vacuum cleaners guide thanks to its lightweight build and ease of use.
When I reviewed it, I said: 'Although the AirRAM K9 is far less powerful than the other vacuums we tried, the suction is actually pretty great. The large, rectangular head leaves clear, broad stripes where it's been, like a proper floor cleaner should.'
14. Philips 5000 Series 9L NA555/09 Dual Basket Steam Air Fryer
Current price: £189.99
Average price over last six months: £211
Price in the March 2025 Amazon Spring Sale: £169.99
Best dual air fryer for steaming
The Philips 5000 Series 9L NA555/09 Dual Basket Steam Air Fryer dipped to a record low £169.99 in the March sale, which is a saving of £40 on the average price.
When we reviewed it for our best air fryer guide, we loved the steam function and the option to cook both frozen and fresh fries. Reviewer Rebecca Shepherd said the Philips 5000 Series air fried food brilliantly and 'each test resulted in dishes that were golden brown, deliciously crisp and nowhere near dry'.
15. De'Longhi Rivelia Automatic
Current price: £649
Average price over last six months: £714
Price in the March 2025 Amazon Spring Sale: £599.99
Best bean-to-cup coffee machine
Our Best Buy in our best bean-to-cup coffee machine guide dropped to its lowest ever price in the Spring event, about £150 less than it's currently on sale for. It offers a fantastic range of coffee options, is very easy to use and has a compact footprint.
Reviewer Anna Tobin said in her De'Longhi Rivelia Automatic review: 'When tested against other bean-to-cup coffee machines the De'Longhi Rivelia came out as our favourite overall because it produces several different types of great-tasting coffee and it's super simple to operate and pretty easy to keep clean'.
16. Ninja Extended Life 20cm Ceramic Non-Stick Frying Pan
Current price: £44.55
Average price over last six months: £49
Price in the March 2025 Amazon Spring Sale: £43.99
Best ceramic frying pan
Unfortunately, we can't guarantee Prime Day savings on the HexClad frying pan, which we consider the best frying pan you can buy. However, the Ninja Extended Life 20cm Ceramic Non-Stick Frying Pan was discounted by 20 per cent in the Spring sale and could see similar savings on Prime Day.
Ninja cookware has a lot of buzz around it, but it lived up to its reputation when our writer Tomé Morrissy-Swan tried it out. He said: 'It has a sturdy feel for such a small frying pan, although it isn't heavy. The ceramic non-stick surface is super slick. Fried eggs and omelettes cooked without oil slid out of the pan straight onto my toast.'
17. Cuisinart One Cup Grind And Brew Coffee Machine
Current price: £132.99
Average price over last six months: £141
Price in the March 2025 Amazon Spring Sale: £107.98
Best budget coffee machine
The current price is about average for this compact bean-to-cup machine, which is a good reason to hold off buying for a little while. The March sale saw its price slashed by £33.
Our coffee expert Silvana Franco was impressed with this affordable machine, naming it the best budget-friendly option in her best coffee machines review round-up. It's not going to give you barista-quality coffee or fancy features such as grind size adjustment, but what you do get is an easy way to make classic, filter-style black coffee at home.
18. Breville Iced Coffee Maker
Current price: £32.99
Average price over last six months: £31
Price in the March 2025 Amazon Spring Sale: £24.99
Best iced coffee maker
We named this model the best iced coffee maker in our test of the best coffee machines. You use it pretty much like a filter coffee maker, and place a cup with ice beneath the coffee as it pours out (possibly squirting in a syrup for added flavour), and is an easy-to-use budget-friendly option.
It's never expensive, but was reduced by 20 per cent in the March sale, which is about as good a genuine discount as you can get in Amazon sales.
19. Bissell Revolution HydroSteam
Current price: £399
Average price over last six months: £359
Price in the March 2025 Amazon Spring Sale: £299
Best carpet cleaner overall
The March discount on the Bissell Revolution HydroSteam brought the top-performing product from our best carpet cleaners round-up down to its lowest price ever, at £299. Bissell's carpet cleaner is equipped with innovative steam cleaning tech that impressed our reviewer Kulwinder Rai.
'This machine categorically outperforms every other consumer-grade wet carpet cleaner I've tested, which is no mean feat,' he said. 'Even deeply embedded, dried-in blood and wine stains succumbed to its ministrations, once given a couple of passes of pure steam pre-treatment.'
Best predicted fitness and beauty deals
20. Panasonic ES-EY90-A511 Wet and Dry Epilator
Current price: £199.99
Average price over last six months: £125
Price in the March 2025 Amazon Spring Sale: £99.99
Best epilator overall
The Panasonic ES-EY90-A511 Wet and Dry Epilator was crowned Best Buy in our best epilator guide and saw a very decent discount of £25 in the Spring sale.
Reviewer Annabel Fenwick Elliott said: 'What a fantastic piece of kit. Not only was this the most efficient model for epilation, thanks to its somewhat-scary looking, combine harvester-esque double-row of tweezer discs, it also comes with an impressive array of extra accessories – including, most importantly, a small head that you can use on areas like the chin. This also makes it the best epilator for the face, and even toes.'
21. Waterpik Cordless Advanced Water Flosser
Current price: £80.33
Average price over last six months: £90
Price in the March 2025 Amazon Spring Sale: £69.99
Best water flosser
We named the Waterpik Cordless Advanced Water Flosser the Best Buy in our best water flosser guide, so we were thrilled to see it reduced to £70 both on Black Friday and in the Amazon Spring sale. It's simple to use, packs away neatly and it offers three intensity modes.
Reviewer Rebecca Astill said she thought this water flosser was 'almost perfect' when she reviewed it. 'I'd recommend starting out on the low mode as water flossing is quite a strange sensation if you haven't tried it before. I've built my way up and now favour the high mode and I've really noticed a difference in my gum line and overall mouth health.'
Similar to the far more expensive Oral-B iO10 but costing much less, the iO3 has a handy brush head replacement reminder and a built-in pressure sensor, with the toothbrush flashing either red or green depending on how hard you might be pressing when brushing.
Our reviewer, Rebecca Astill, said: 'The surprisingly quiet sonic vibrations do provide a thorough clean of the mouth, reaching all the hard to reach corners and crevices.'
It's already reduced by £44 from its fairly steep average price, but we predict the price on Prime Day could fall even lower, as it did in the Spring sale.
* The research was conducted by the Telegraph Contributors panel with 152 Telegraph readers, aged 18+ in the UK between 18.06.2025-23.06.2025. The panel is managed by ResearchBods, an independent research agency