Rag & Bone licenses eyewear to Marcolin
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Translated by
Nicola Mira
Rag & Bone has inked a four-year eyewear license deal with Italian producer Marcolin. The partnership has been announced by Guess and WHP Global, owners of the New York apparel brand since April 2024. A still from the latest Rag & Bone campaign - DR
The exclusive license deal covers the design, production and distribution of the new Rag & Bone-branded sunglasses and eyeglasses collection, whose aesthetic is inspired by the energy of metropolitan living. The models are designed both for consumers keen on directional products and for those who prioritise everyday use and a combination of functionality and style.
'Guess has been working with the highly talented team from Marcolin for over 30 years on delivering fashionable trend-right eyewear to the market. We are thrilled to expand that partnership to Rag & Bone, further growing the brand's lifestyle segment through their expertise, commitment to style and innovation,' said Paul Marciano, co-founder and chief creative officer at Guess.
Rag & Bone was founded in New York in 2002, and has established itself in the contemporary US fashion scene thanks to its authentic, minimalist style tapping New York's urban aesthetic and combining traditional craftsmanship with modern cultural influences.'We are proud to partner with an iconic brand like Rag & Bone, which perfectly embodies the contemporary and authentic aesthetic rooted in New York culture,' said Fabrizio Curci, CEO and managing director of Marcolin.The new collection will be available in the coming months at Rag & Bone stores, on rag-bone.com, and at select opticians and authorised retailers worldwide.
Rag & Bone operates monobrand stores in the USA and the UK, and is also distributed worldwide via luxury multibrand retailers, department stores and international e-tailers.
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